Happy Friday! Here's your Daily PR Brief - November 8, 2024
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Read some of today's best PR and Comms industry news clips:
How Trump's election win was driven by targeted communications (Axios - November 7, 2024)
PR Roundup: Jason Kelce's Public Crisis, X Unblocked and the State of PR Measurement (PRNEWS - November 7, 2024)
Putting your money where your mouth is during pitching – a PR guide (PRmoment (UK) - November 7, 2024)
PR lessons from the 2024 election that can be applied to non-political PR accounts (Agility PR Solutions - November 8, 2024)
14 proven benefits of sharing your thought leadership (The Business Journals - November 7, 2024)
Cultural Complexities: Why Global Companies Must Understand Regional Influences On Corporate Culture (Forbes - November 8, 2024)
PR Masters Series Episode #92 - Maurice Lévy (CommPRO - November 6, 2024) [PODCAST]
'Grow your PR skills to become more rounded in comms' (Influence (UK) - November 8, 2024)
5 Tips for a Successful Media Interview (Bianchi Public Relations - November 7, 2024)
What marketing lessons can we learn from Trump's election victory (Creativebrief - November 8, 2024)
Better Connections And Communication: Adopt A Perception Mindset Shift (Forbes - November 8, 2024)
Summary Section:
How Trump's election win was driven by targeted communications
By Eleanor Hawkins, Sara Fischer
Axios - November 7, 2024
President-elect Trump's victory was driven by gains among young voters that the campaign targeted through a media blitz in the final months leading up to the general election. It's another lesson in how hyper-targeted communications — identifying what resonates with these audiences, meeting them where they are and engaging with voices they trust — should be a key part of the comms playbook.
PR Roundup: Jason Kelce's Public Crisis, X Unblocked and the State of PR Measurement
By Nicole Schuman
PRNEWS - November 7, 2024
This week's PR Roundup features an analysis of Jason Kelce's crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.
Putting your money where your mouth is during pitching – a PR guide
By Elizabeth Howlett
PRmoment (UK) - November 7, 2024
A PRCA report found that a lack of budget transparency is “consistently” raised as a “major concern” by its members, so what can be done to ensure that PR leaders put the right amount of money where their mouth is?
PR lessons from the 2024 election that can be applied to non-political PR accounts
By Arthur Solomon
Agility PR Solutions - November 8, 2024
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish poet Robert Burns in the late 1700s. Mr. Burns wrote, "But Mousie, thou art no thy-lane, In proving foresight may be vain: The best laid schemes o' Mice an' Men Gang aft agley."
14 proven benefits of sharing your thought leadership
By Business Journals Leadership Trust
The Business Journals - November 7, 2024
Sometimes, finding the motivation to get started is the hardest step in becoming a thought leader. Learning how peers have benefited from sharing their knowledge and experience can help. Below, Business Journals Leadership Trust members share some of the key benefits they’ve experienced from sharing thought leadership and why others would do well to join the conversation.
Cultural Complexities: Why Global Companies Must Understand Regional Influences On Corporate Culture
By Tonya Chin, Global Director of Marketing, Novotech A Global Biotech CRO
Forbes - November 8, 2024
In today's interconnected world, global companies are increasingly common. Expanding into diverse regions presents opportunities for growth and market reach. However, this expansion poses a significant challenge: understanding and integrating regional cultures into a cohesive corporate culture.
PR Masters Series Episode #92 - Maurice Lévy [PODCAST]
CommPRO - November 6, 2024
In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of Publicis Groupe.
'Grow your PR skills to become more rounded in comms'
Influence (UK) - November 8, 2024
In this week's CIPR member spotlight, Christine Richardson on why she gets a buzz from continual professional development and why it's important to broaden your PR skills.
5 Tips for a Successful Media Interview
By Jim Bianchi
Bianchi Public Relations - November 7, 2024
Talking to the media can seem daunting. It's easy to overthink how the interaction might go and how you might make a mistake, leading to a bad experience. But like so many things in life, preparation and process are key! Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations.
What marketing lessons can we learn from Trump's election victory
By Georgie Moreton
Creativebrief - November 8, 2024
The results are in, Donald Trump will be the 47th President of the United States. Industry experts weigh in on the marketing lessons from the historic US election result.
Better Connections And Communication: Adopt A Perception Mindset Shift
By Dr. Diane Hamilton
Forbes - November 8, 2024
Explore how a perception mindset shift enhances communication and connection, empowering students and executives to embrace curiosity and build trust.
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