Hello! Peruse today's Daily PR Brief - November 11, 2024
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Read some of today's best PR and Comms industry news clips:
Spinning Our Own Spin: The Ethics of PR (PRNEWS - November 10, 2024)
The Scoop: Why Wicked's merch blitz is good PR (PR Daily - November 11, 2024)
The evolution of PR: From traditional to integrated storytelling (The Media Online - November 11, 2024)
How PR Should Approach AI and How it Shouldnt (O'Dwyer's - November 11, 2024)
3 Ways to Think Like a Reporter (PRsay - November 11, 2024)
Stunt Watch: Waitrose and Lidl kick off Christmas (PRmoment (UK) - November 8, 2024)
Defining generational language to break down barriers (Ragan Communications - November 11, 2024)
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow (PRGN - November 8, 2024) [PODCAST]
Valencia Floods: Why we all need to revisit our disaster communications (CIPR Crisis Comms Network - November 8, 2024)
Tips To Improve Linkedin Communications (Everything PR News - November 10, 2024)
Summary Section:
Spinning Our Own Spin: The Ethics of PR
By Dustin Siggins
PRNEWS - November 10, 2024
PR "spin"—in its proper and ethical context—is no different from any other part of a communications strategy. It's simply helping people tell their story better to reach target audiences more effectively.
The Scoop: Why Wicked's merch blitz is good PR
By Allison Carter
PR Daily - November 11, 2024
If you've stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss. Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.
The evolution of PR: From traditional to integrated storytelling
By Bradley Howland, CEO of Alkemi Collective
The Media Online - November 11, 2024
As the curtain closes on legacy practices, we're witnessing a shift toward something more profound: the era of integrated storytelling. In today's world, it's no longer about broadcasting a message through one channel and hoping it lands.must think strategically, blending creativity with analytical insight to track how their narratives perform across platforms.
How PR Should Approach AI and How it Shouldnt
By Curtis Sparrer, Principal at Bospar
O'Dwyer's - November 11, 2024
If PR merely talks about AI like any other technology, we're not genuinely credible about it. Going further, if we treat AI like any other technology, we're cheating ourselves and our clients from truly transforming. But there's a challenge.
3 Ways to Think Like a Reporter
By Ann Wylie
PRsay - November 11, 2024
What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising."
Stunt Watch: Waitrose and Lidl kick off Christmas
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - November 8, 2024
From Aldi's celery bag, (which I'm told was a Friday night idea for Monday launch) showcasing the power of great client relations and true reactive skill to achieve solid blanket coverage, to Premier Inn launching its very own Halloween costume guide including an option to dress up as Rylan Turkey Teeth.
Defining generational language to break down barriers
By Sean Devlin
Ragan Communications - November 11, 2024
To make things a little clearer for teammates of all ages, we asked comms experts how communicators can facilitate clear dialogue between the generations by indexing and explaining generationally specific terms. With a little more understanding, all teammates can speak the language of unity.
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow [PODCAST]
By Michael Diegelmann
PRGN - November 8, 2024
Sustainability communication of large companies comes under pressure by increasing regulatory scrutiny says Michael Diegelmann in this podcast.
Valencia Floods: Why we all need to revisit our disaster communications
CIPR Crisis Comms Network - November 8, 2024
We can immediately see there is a communication issue that will need to be unravelled. The warning was not sounded until 8.00pm on the Tuesday when the forecasts from official sources about the heavy rain were easily available much earlier. The flooding was underway by 5.00pm. "We sent our children to school," observed one resident in the area affected.
Tips To Improve Linkedin Communications
Everything PR News - November 10, 2024
Effective communication on LinkedIn can significantly enhance your professional presence and network. Here are ten tips for improving your communication on LinkedIn.
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