Good Tuesday! Read your Daily PR Brief - November 12, 2024

Nov 12, 2024

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Read some of today's best PR and Comms industry news clips:

Summary Section:

6 hot-button topics communicators should prepare for in the Trump administration
By Allison Carter
Ragan Communications - November 12, 2024
PR Daily caught up with Luke Hartig, CEO of Gravity Research, a firm that specializes in societal and reputational risk intelligence for major firms. Here's what Hartig sees on the horizon – and how communicators can prepare now.

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
By Jonathan Futa
PRNEWS - November 11, 2024
Many signs point to the law banning TikTok in the United States going into effect in January 2025 as planned, but if you ask regular users about it and how it'll affect them, the resounding response is "Huh?" That's because 51% of avid users aren't even aware of the ban.

As More Newspapers Close, News Deserts Spread Across the United States
PRsay - November 12, 2024
Since 2005, the nation has lost more than one-third of its newspapers, some 3,300 in all. During the past 12 months, U.S. newspapers closed at a rate of nearly two and a half per week. As a result, the number of news-desert counties rose to 208 this year from 204 in 2023.

Your Earned Media Strategy Needs a Complete Overhaul
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 12, 2024
Traditional media is dying, but earned media isn't. Learn how podcasts, newsletters, and social media are reshaping your communications strategy.

PR lessons from Boeing, Starbucks CEO changes
By Casey Weldon
PR Daily - November 12, 2024
Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.

Seattle: Fearless and Forward-Thinking
By Aaron Blank
PRGN - November 11, 2024
In this PRGN blog post Aaron Blank of Fearey describes the business, media and communications landscape in Seattle and Washington. Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups.

Navigating crisis: The role of PR and communication is not just damage control
By Ronn Torossian
Agility PR Solutions - November 12, 2024
In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it's a public relations disaster, a product recall, or a scandal involving key personnel. How companies communicate during these critical moments can determine their survival and reputation in the long run.

How Del Monte Foods engages Gen Z with innovative PR strategies [PODCAST]
By On Top of PR
Axia Public Relations - November 12, 2024
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

Podcast: Navigating Purpose & ESG In The B2B Tech Industry [PODCAST]
By Maja Pawinska Sims
PRovoke Media - November 11, 2024
In this edition of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainability and ESG.

A marketing and PR superpower [not another lesson from the election]
By Frank Strong
Sword and the Script - November 12, 2024
In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, 'I don't do politics, but here are some marketing or PR lessons from the election.'

Musk's Inaction on X is Pushing the Platform Toward a MySpace-Style Decline
By Norman Birnbach
CommPRO - November 12, 2024
In March, amid a surge of user departures from X (formerly Twitter), I proposed five key strategies to restore trust and enhance user experience. Seven months later, none of those suggestions have been implemented, and the platform's decline continues, affecting users and marketers.

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Good Tuesday! Read your Daily PR Brief - November 12, 2024

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