It's Friday! Your Daily PR Brief is here - November 15, 2024

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Read some of today's best PR and Comms industry news clips:
What The Onion's purchase of InfoWars can teach us about executive comms (Ragan Communications - November 15, 2024)
If You’re Not A LinkedIn Thought Leader, You’re Missing Out (Forbes - November 15, 2024)
Six PR Lessons From the Presidential Election That Apply to All Practitioners (PRNEWS - November 14, 2024)
ICON 2024 Q&A: ABC's Gio Benitez on What He Needs From PR Professionals (PRsay - November 15, 2024)
Good and Bad PR: Coote and his foul, Musk and the feds, Natwest and WhatsApp (PRmoment (UK) - November 15, 2024)
Highlights from New York Women in Communications' CommsWeek event (PR Daily - November 14, 2024)
Why the CEO's go-to CCO needs a succession plan — sooner than later (Axios - November 14, 2024)
The evolution of consumer PR trends in the digital age (Agility PR Solutions - November 15, 2024)
frankly… Episode 58: How are you using AI? (Franco - November 14, 2024) [PODCAST]
How Public Relations Drives Content Creation (HMA PR - November 14, 2024)
Jason Grosse on the Ever Increasing Importance of Policy Comms (Mixing Board - November 14, 2024)
The interview that highlights the power of radio (and storytelling) (Media First (UK) - November 14, 2024)
7 Best AI Tools for PR (Meltwater - November 13, 2024)
Why Purpose-Driven PR Campaigns Are the Future of Brand Engagement (Everything PR News - November 15, 2024)
Summary Section:
What The Onion's purchase of InfoWars can teach us about executive comms
By Sean Devlin, Justin Joffe
Ragan Communications - November 15, 2024
Though the premise of this story falls in line with something satirical publication The Onion might publish, this news is real: The Onion has purchased Alex Jones' notorious right-wing conspiracy content site InfoWars, with plans of relaunching it next year as a satire of its former self. Whenever a big shift in the media landscape happens, communicators take notice. But one like this is particularly notable.
If You’re Not A LinkedIn Thought Leader, You’re Missing Out
By Nancy Marshall, The PR Maven
Forbes - November 15, 2024
In recent months, LinkedIn has gained ground in terms of offering influencers the right platform to, well, influence. What was once primarily known as a job posting website where job seekers could go to find new opportunities is now something much more, competing with the likes of TikTok for attention from young people.
Six PR Lessons From the Presidential Election That Apply to All Practitioners
By Arthur Solomon
PRNEWS - November 14, 2024
There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.
ICON 2024 Q&A: ABC's Gio Benitez on What He Needs From PR Professionals
By John Elsasser
PRsay - November 15, 2024
Before his keynote address at PRSA's ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals.
Good and Bad PR: Coote and his foul, Musk and the feds, Natwest and WhatsApp
By Andy Barr, Season One Communications
PRmoment (UK) - November 15, 2024
Another week has raced on by. So many stories, here is my pick of the Good and the Bad from the last seven days in the world of public relations.
Highlights from New York Women in Communications' CommsWeek event
By Sean Devlin
PR Daily - November 14, 2024
“Communications for a Changing World” gathered communicators of all levels to chart a way forward together. The event, hosted by Ragan and held as a part of Communications Week, spoke about the changing perception of DEI, innovations in comms and more. Between technology, politics and social issues to navigate, it's clear that communicators face a rapidly changing world in which to do their work.
Why the CEO's go-to CCO needs a succession plan — sooner than later
By Eleanor Hawkins
Axios - November 14, 2024
Executive recruiters who Axios spoke with are concerned about a lack of succession planning in the communications and corporate affairs space. If not addressed, the rapid elevation and expansion of the communications function could cause a delay in the talent pipeline.
The evolution of consumer PR trends in the digital age
By Ronn Torossian
Agility PR Solutions - November 15, 2024
No longer just about managing a brand's image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology. This op-ed explores the current trends in consumer PR, how they reflect broader societal changes, and what brands must do to stay relevant in this dynamic landscape.
frankly… Episode 58: How are you using AI? [PODCAST]
Franco - November 14, 2024
Rachel and Dan dive into all things AI in communications as they break down the most helpful and transformative AI applications.
How Public Relations Drives Content Creation
By Justin Liggin
HMA PR - November 14, 2024
When public relations and content creation come together, brand and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.
Jason Grosse on the Ever Increasing Importance of Policy Comms
Mixing Board - November 14, 2024
Jason Grosse is currently a Global Communications Director at TikTok where he leads their privacy efforts. In this Studio Session, Jason and Mixing Board Founder Sean Garrett talk about working at a company that everyone has a (strongly held) opinion about, familiarizing yourself with a product before solidifying your opinion on it, focusing on the good, and why words matter.
The interview that highlights the power of radio (and storytelling)
By Adam Fisher
Media First (UK) - November 14, 2024
The average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated. A good radio interview has the power to compel like nothing else – as one we just heard has highlighted.
7 Best AI Tools for PR
By TJ Kiely
Meltwater - November 13, 2024
Get to know the top Al tools for PR. Evaluate the benefits and challenges of each tool and learn how to elevate your PR work with Al-powered tools.
Why Purpose-Driven PR Campaigns Are the Future of Brand Engagement
Everything PR News - November 15, 2024
Today, brands need to forge deeper connections with their audiences—connections grounded in shared values and purpose. Purpose-driven public relations campaigns have emerged as a powerful tool for achieving this goal, allowing brands to engage authentically with consumers while championing important social issues.
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