Hello! Your Wednesday Daily PR Brief is attached - November 20, 2024

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Read some of today's best PR and Comms industry news clips:
What's ahead for PR Measurement: PR pros from Campbell's, Taco Bell and Team Rubicon weigh in (Muck Rack - November 20, 2024)
The Scoop: Tropicana's OJ carton PR disaster (PR Daily - November 18, 2024)
Nine PR Thought Leadership Strategies From PRNEWS' Inaugural Event (PRNEWS - November 19, 2024)
Taking Measurement a Step Further In 2025 (Spin Sucks - November 19, 2024)
5WPR Ask the Expert Series: Industry Insights from Joie Tavernise (5W Public Relations Firm - November 18, 2024)
Two Roles, One Vision: Insights From A VP Of Global Communications And Chief Of Staff (Forbes - November 18, 2024)
Key questions for internal comms on responsible business – have you asked them yet? (PRmoment (UK) - November 14, 2024)
The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the coming year (Agility PR Solutions - November 19, 2024)
A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC (The Hoffman Agency - November 20, 2024)
CCO at Land O'Lakes cultivates a positive perspective to yield results (Ragan Communications - November 18, 2024)
The top five PR mistakes small businesses make with journalists (SmartCompany - November 19, 2024)
Summary Section:
What's ahead for PR Measurement: PR pros from Campbell's, Taco Bell and Team Rubicon weigh in
By Kristen Dunleavy
Muck Rack - November 20, 2024
Three PR leaders discuss the State of PR Measurement 2024 report from Muck Rack and unpack the challenges, opportunities and what's ahead for PR measurement.
The Scoop: Tropicana's OJ carton PR disaster
By Allison Carter
PR Daily - November 18, 2024
Quick, think of Tropicana orange juice. You're probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange. But a new change has upended that clear branding position — and is costing the company big bucks. Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.
Nine PR Thought Leadership Strategies From PRNEWS' Inaugural Event
PRNEWS - November 19, 2024
Industry experts assembled at PRNEWS' inaugural "PR Thought Leadership Strategies on LinkedIn" event on Tuesday, Nov. 19, to share best practices, tips and examples of success in PR and communications. Following are several insights from event, which is available now on demand.
Taking Measurement a Step Further In 2025
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 19, 2024
A new survey on measurement shows PR pros know what to measure, but aren't confident in how to do it. We walk you through the start of your measurement journey.
5WPR Ask the Expert Series: Industry Insights from Joie Tavernise
By Kelcey Connors
5W Public Relations Firm - November 18, 2024
5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. From her expert insights, we've pulled together five actionable insights for brands to consider implementing in their beauty marketing plans.
Two Roles, One Vision: Insights From A VP Of Global Communications And Chief Of Staff
By Johanna Herrmann
Forbes - November 18, 2024
One of the greatest benefits of holding dual roles is how it provides a cross-functional perspective. Johanna is Merck's VP, Global Communications and Strategic Operations and CoS to the EVP and Chief Communications & Public Affairs Officer.
Key questions for internal comms on responsible business – have you asked them yet?
By Tom Nutt
PRmoment (UK) - November 14, 2024
Every October, SEC Newgate undertakes a global research report to understand what public expectations of business are. This year, the findings show a stark reality for UK companies and shine a light on what individuals want from the businesses they work for and interact with.
The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the coming year
By Billion Dollar Boy
Agility PR Solutions - November 19, 2024
The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025?
A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC
By Ariana Tooker
The Hoffman Agency - November 20, 2024
Despite Asia-Pacific's enduring status as a global driver of economic growth, multinationals continue to misunderstand the region, often by a wide margin. Two sessions hosted by the Public Relations and Communications Association (PRCA) in October highlighted the challenges communications professionals face and proposed some ways to think differently about this highly diverse part of the world.
CCO at Land O'Lakes cultivates a positive perspective to yield results
By Diane Schwartz
Ragan Communications - November 18, 2024
As the chief communications officer of one of the country's largest farmer- and member-owned cooperatives with 9,000 employees in 50 states and 50 countries, Olson is a master storyteller who leads with empathy and transparency.
The top five PR mistakes small businesses make with journalists
By Roxy Sinclair
SmartCompany - November 19, 2024
Whether its finance, marketing or logistics, small business owners need to get used to wearing an array of new and different hats, one of which is public relations (PR). For businesses attempting to hack their own PR, there are a few common mistakes that are sure to annoy journalists and potentially jeopardise opportunities for media coverage.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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