Take a look at Friday's Daily PR Brief! - November 22, 2024
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Read some of today's best PR and Comms industry news clips:
16 Skill-Building Courses And Resources For Marketing And Comms Pros (Forbes - November 22, 2024)
Brands That Market Well on Facebook: 25 Examples (Everything PR News - November 20, 2024)
A closer look at Spirit Airlines' bankruptcy comms (PR Daily - November 22, 2024)
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor (PRNEWS - November 21, 2024)
Communication Literacy: Teaching Measurement and Evaluation in Interesting Times (Institute for Public Relations - November 19, 2024)
How To Leverage AI To Build Trust With High-Consideration Prospects (Forbes - November 20, 2024)
Communicator Spotlight: Ashok Sinha of Dow Jones (Axios - November 21, 2024)
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow (PRGN - November 8, 2024) [PODCAST]
5 steps to creating a successful PR strategy, and key components to include (Agility PR Solutions - November 21, 2024)
ITNTW: The Rise of AI – Coca-Cola ad under fire (InsideOut Public Relations (Australia) - November 22, 2024)
Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways (Ragan Communications - November 21, 2024)
Summary Section:
16 Skill-Building Courses And Resources For Marketing And Comms Pros
By Forbes Communications Council
Forbes - November 22, 2024
Professionals aiming to stay competitive in their field should focus on professional development to advance their skills. Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.
Brands That Market Well on Facebook: 25 Examples
Everything PR News - November 20, 2024
Facebook remains a crucial platform for brands seeking to engage with consumers through targeted advertising, interactive content, and community-building strategies. Below are 25 brands that have effectively leveraged Facebook to enhance their marketing efforts, engage with their audience, and drive business success.
A closer look at Spirit Airlines' bankruptcy comms
By Justin Joffe
PR Daily - November 22, 2024
Spirit's messages to travelers and investors about its Chapter 11 filing offer insights into effective change comms. Positioning the move as a reorganization bankruptcy to provide Spirit with legal protections, the company published a press release framed as an "open letter" to travelers and a separate investor relations release.
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
By Nicole Schuman
PRNEWS - November 21, 2024
This week's PR Roundup looks at the "Wicked" movie's test case for PR oversaturation, America's fascination with news influencers and a global honor for PRSA.
Communication Literacy: Teaching Measurement and Evaluation in Interesting Times
By Thomas Stoeckle
Institute for Public Relations - November 19, 2024
From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field.
How To Leverage AI To Build Trust With High-Consideration Prospects
By Forbes Agency Council
Forbes - November 20, 2024
Artificial intelligence is rapidly transforming how marketers reach prospects in high-involvement industries where potential buyers need the right mix of content and outreach to reassure them that their complex needs will be met before making a purchase decision.
Communicator Spotlight: Ashok Sinha of Dow Jones
By Eleanor Hawkins
Axios - November 21, 2024
Ashok Sinha serves as chief communications officer of Dow Jones, the parent company of business publications like The Wall Street Journal, Barron's and MarketWatch and services like Factiva and Dow Jones Risk & Compliance. While most are familiar with the Dow Jones brands, few know the corporate story — Sinha hopes to change that.
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow [PODCAST]
By Michael Diegelmann
PRGN - November 8, 2024
The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge.
5 steps to creating a successful PR strategy, and key components to include
By Liam Bayford
Agility PR Solutions - November 21, 2024
No brand can succeed without having a comprehensive PR strategy that ensures a positive and trustworthy picture of their brand's image.
ITNTW: The Rise of AI – Coca-Cola ad under fire
InsideOut Public Relations (Australia) - November 22, 2024
AI has seamlessly blended it into society, transforming people’s daily lives, from writing to self-driving cars. However, it does create thought if this technological revolution has gone too far. The latest AI controversy centres around the new Christmas Coca-Cola ad, which was entirely AI-generated.
Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways
By Justin Joffe
Ragan Communications - November 21, 2024
The challenges communicators face are growing more complex. Understanding how to address increasingly divided audiences, blurred lines between internal and external communications and integration of AI into workflows requires preparation, adaptation and the ability to build bridges. Microsoft's John Cirone and T-Mobile's Tara Darrow recap the lessons that stuck out at Ragan's Future of Communications Conference 2024.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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