Greetings! Today's Daily PR Brief is attached - December 2, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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[The Daily PR Brief will return Monday, Dec. 2nd after the holiday break]
Read some of today's best PR and Comms industry news clips:
PR measurement FAQ with pros from Campbell's, Taco Bell and Team Rubicon (Muck Rack - November 27, 2024)
Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways (PR Daily - November 27, 2024)
LinkedIn Newsletters: Best Strategies and Practices to Follow (PRNEWS - November 15, 2024)
7 Strategic Planning Essentials For Marketing And Communications Success In 2025 (Forbes - December 2, 2024)
What's next for PR in 2025? Founders make their predictions (PRmoment (UK) - November 28, 2024)
9 writing lessons from The New Yorker staff writer John McPhee (Ragan Communications - December 2, 2024)
Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges (Agility PR Solutions - December 2, 2024)
Gen Z Reverse Mentorship Is Redefining PR Leadership and Bridging Generational Divides (CommPRO - November 29, 2024)
Develop a PR Superpower: The Art of Networking (Culpwrit - December 2, 2024)
How To Handle Negative Publicity In The Healthcare Industry (Forbes - December 2, 2024)
10 Ways Influencers Will Support Social Media Marketing in 2025 (Mention - November 12, 2024)
North Carolina: Top State for Business (PRGN - December 2, 2024)
Summary Section:
PR measurement FAQ with pros from Campbell's, Taco Bell and Team Rubicon
Muck Rack - November 27, 2024
PR leaders from Campbell's, Taco Bell and Team Rubicon answer common questions about PR measurement, including best practices, stakeholder buy-in and more.
Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways
PR Daily - November 27, 2024
Microsoft's John Cirone and T-Mobile's Tara Darrow recap the lessons that stuck out at Ragan's Future of Communications Conference 2024.
LinkedIn Newsletters: Best Strategies and Practices to Follow
By Nicole Schuman
PRNEWS - November 15, 2024
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters. He says if your brand has an existing thought leadership platform and the capacity to develop and maintain a LinkedIn newsletter, then you should definitely consider creating one!
7 Strategic Planning Essentials For Marketing And Communications Success In 2025
By Nikki Little, Senior VP at Franco
Forbes - December 2, 2024
As you develop new plans and programs for 2025 (or refine your current strategy), the following seven tips will help you take a strategic approach that drives results and adapts to the changing communications landscape.
What's next for PR in 2025? Founders make their predictions
By Elizabeth Howlett
PRmoment (UK) - November 28, 2024
2025 has the potential to be a year of both opportunity and reinvention with AI-driven campaigns already gaining popularity and the importance of brand reputation management and media relations continue to grow. But, what do PR founders envisage happening in the new year, and what should you be forearmed against when the ball drops?
9 writing lessons from The New Yorker staff writer John McPhee
By Tom Corfman
Ragan Communications - December 2, 2024
John McPhee wrote four drafts of "Assembling California," his 303-page story about the geology of the Golden State, published more than 30 years ago.
Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges
By Jeremy Moser
Agility PR Solutions - December 2, 2024
Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you're putting out fires due to a product recall or a data breach, you need a reliable response plan to protect your client's reputation.
Gen Z Reverse Mentorship Is Redefining PR Leadership and Bridging Generational Divides
By Sydney Tytel
CommPRO - November 29, 2024
Explore how reverse mentorship led by Gen Z is transforming workplace dynamics, bridging generational divides, and redefining leadership in the PR industry.
Develop a PR Superpower: The Art of Networking
By Nicole Paulson
Culpwrit - December 2, 2024
Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock.
How To Handle Negative Publicity In The Healthcare Industry
By Forbes Agency Council
Forbes - December 2, 2024
When consumers start to question the trust they have placed in a business in the healthcare space, restoring it can be a slow and challenging process. Members of Forbes Agency Council share insights into how healthcare companies can maintain, or regain, consumer trust when negative publicity threatens the reputation they’ve worked so hard to earn.
10 Ways Influencers Will Support Social Media Marketing in 2025
By Anna Clarke
Mention - November 12, 2024
The evolution of social media since the data leak controversies that plagued the sector in 2018 and the growth of new generation social networks such as TikTok promise to make the social media industry even more relevant for digital marketers. Influencer marketing is expected to play a significant role in the development of new SMM strategies facilitating customer communication.
North Carolina: Top State for Business
By Chuck Norman
PRGN - December 2, 2024
In this PRGN blog post Chuck Norman of S&A Communications describes the business, media and communications landscape in North Carolina.
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