Hello! Attached is your Wednesday Daily PR Brief - December 11, 2024
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Read some of today's best PR and Comms industry news clips:
2025 PR Predictions: Human Abilities Matter More as AI Surges (PRGN - December 11, 2024)
Why Knowing When Not To Communicate Can Define Great Leaders (Forbes - December 11, 2024)
2025 social media predictions from comms pros - PR Daily (PR Daily - December 9, 2024)
From Greenwashing to Transparency: Disrupting ESG with Anti-PR (PRNEWS - December 10, 2024)
How Have Executives Integrated AI in the Workplace? (Institute for Public Relations - December 10, 2024)
The cautionary PR tale of Gregg Wallace (PRmoment (UK) - December 4, 2024)
The ABCs and the 3 Ps of Media Interviews (Amendola Communications - December 11, 2024)
PR's expanding role in building trust and boosting reputation (Agility PR Solutions - December 10, 2024)
How Hate Spreads – the real-world impacts from disinformation (CIPR Crisis Comms Network - December 10, 2024)
Global Creative Index 2024: Top Spots For Weber Shandwick, Unilever (PRovoke Media - December 10, 2024)
How Children's Hospital Colorado tells the stories of its dedicated employees (Ragan Communications - December 11, 2024)
Summary Section:
2025 PR Predictions: Human Abilities Matter More as AI Surges
By Gábor Jelinek
PRGN - December 11, 2024
Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in them.
Why Knowing When Not To Communicate Can Define Great Leaders
By Antony Robinson, CMO of Novalnet AG
Forbes - December 11, 2024
Among leaders, communication is considered a cornerstone of success. But what about the times when silence speaks louder than words? Great leaders know that not every moment calls for a response and not all information needs to be shared immediately. Knowing when not to communicate can be just as powerful as knowing what to say and when.
2025 social media predictions from comms pros - PR Daily
By Allison Carter
PR Daily - December 9, 2024
It’s going to be a bumpy ride. Social media has always been a mercurial, fast-changing industry, but in 2024 it arguably underwent some of its largest shifts in the last decade. So what will 2025 look like?
From Greenwashing to Transparency: Disrupting ESG with Anti-PR
By Karla Jo Helms
PRNEWS - December 10, 2024
The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.
How Have Executives Integrated AI in the Workplace?
By Penta Group
Institute for Public Relations - December 10, 2024
Penta Group examined how AI has been implemented into the workplace. The report highlighted the AI perception gap between senior executives and junior employees.
The cautionary PR tale of Gregg Wallace
By David Quainton
PRmoment (UK) - December 4, 2024
PR people of whatever age, and middle-class or otherwise, will occasionally have to work with people that regard comms advice the same way Douglas Adams regarded deadlines, 'I love the whoosh they make as they fly by'.
The ABCs and the 3 Ps of Media Interviews
By Grace Vinton
Amendola Communications - December 11, 2024
While there are many subtleties and nuances involved in preparing for media interviews, a good place to begin is with the ABCs and the 3 Ps.
PR's expanding role in building trust and boosting reputation
By Liam Bayford
Agility PR Solutions - December 10, 2024
In a world where perception can make or break success, public relations is an essential instrument for establishing credibility and authority.
How Hate Spreads – the real-world impacts from disinformation
By Shayoni Lynn, CEO & Founder, Lynn
CIPR Crisis Comms Network - December 10, 2024
In this post-truth era, where fiction credibly masquerades as fact, what can communicators do to protect communities, and build trust? Here are proactive strategies communicators and organisations can adopt to counter disinformation effectively based on research by The Misinformation Cell.
Global Creative Index 2024: Top Spots For Weber Shandwick, Unilever
By Paul Holmes
PRovoke Media - December 10, 2024
Weber Shandwick has returned to the top of the agency rankings in our Global Creative Index, PRovoke Media's annual benchmark of creativity in the public relations world. Having been displaced last year by Edelman, Weber Shandwick reclaimed the top spot, marking it to number one in three of the last four years.
How Children's Hospital Colorado tells the stories of its dedicated employees
By Sean Devlin
Ragan Communications - December 11, 2024
Leaning into the organizational motto "Here, It's Different", the hospital's comms team created the "DifferenceMakers" campaign to showcase how employees go above and beyond the call of duty every day. For its efforts, Children's Hospital Colorado earned a 2024 Ragan Employee Communications Award in the Storytelling category.
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