Happy Thursday! Here's your Daily PR Brief - December 12, 2024
The Daily PR Brief is moving to Substack
on Monday, December 16th!
If you are a subscriber, you should receive the newsletter in your mailbox as usual on Monday, just from Substack instead.
Otherwise…
To sign up for the Daily PR Brief for FREE ---> Click Here
Read some of today's best PR and Comms industry news clips:
Full list of winners: PR Daily Top Agency Awards 2024 (PR Daily - December 12, 2024)
10 of the Best PR Campaigns (Meltwater - December 10, 2024)
The infamous "He-Man" PR blunder: The maligned case of Mattel's 80s action figures (Agility PR Solutions - December 11, 2024)
How To Make It In PR Today: 17 Unconventional Soft Skills To Hone (Forbes - December 12, 2024)
Including Independent Media Voices in Media Outreach Strategy (PRNEWS - December 11, 2024)
Who are News Influencers? (Institute for Public Relations - December 10, 2024)
Has the cost of technology made it harder than ever to start up a PR firm? (PRmoment (UK) - December 10, 2024) [PODCAST]
Matt Reid Appointed US CEO of Burson Buchanan (PRovoke Media - December 11, 2024)
Where CEOs and comms leaders align on the state of the workplace (Ragan Communications - December 12, 2024)
The best and worst media interviews of 2024 (Media First (UK) - December 12, 2024)
15 Successful Pet PR Programs (Everything PR News - December 11, 2024)
Summary Section:
Full list of winners: PR Daily Top Agency Awards 2024
PR Daily - December 12, 2024
The best PR agencies in the country exemplify creativity, client services and above all, results that move the needle and change hearts and minds. Each of the honorees for PR Daily's Top Agency Awards 2024 showcased these qualities in spades.
10 of the Best PR Campaigns
By TJ Kiely
Meltwater - December 10, 2024
Read our recap of 10 of the best PR campaigns of 2024. Find out which brands are getting PR right, why these campaigns stand out, and what to learn from them.
The infamous "He-Man" PR blunder: The maligned case of Mattel's 80s action figures
By Ronn Torossian
Agility PR Solutions - December 11, 2024
The "He-Man and the Masters of the Universe" toy line, launched by Mattel in the 1980s, is a prime example of a toy PR campaign that went wrong. While He-Man became an iconic action figure, the brand's PR missteps ultimately caused significant controversy, resulting in public backlash and, in some cases, a product recall.
How To Make It In PR Today: 17 Unconventional Soft Skills To Hone
By Forbes Agency Council
Forbes - December 12, 2024
As the members of Forbes Agency Council know, PR is all about building genuine relationships. Below, 17 members explore different soft skills that enhance a PR pro’s traditional communication skills, transforming technical proficiency into authentic, resonant storytelling that creates meaningful connections and builds trust across diverse audiences and platforms.
Including Independent Media Voices in Media Outreach Strategy
By Robert Ford
PRNEWS - December 11, 2024
The once-dominant institutions of traditional media—television networks, major newspapers, and legacy magazines—no longer hold the same sway over public discourse. Instead, we've witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
Who are News Influencers?
Institute for Public Relations - December 10, 2024
Pew Research Center examined the content “news influencers” publish and how they use different social media platforms. “News influencers” are defined as individuals with more than 100,000 followers who post about current events and civic issues on social media.
Has the cost of technology made it harder than ever to start up a PR firm? [PODCAST]
By Ben Smith
PRmoment (UK) - December 10, 2024
On the PRmoment Podcast this week we're going to be discussing whether the cost of technology made it harder than ever to start up a PR firm? Or are the barriers to entry at an all time low?
Matt Reid Appointed US CEO of Burson Buchanan
By Diana Marszalek
PRovoke Media - December 11, 2024
Matt Reid has been named US CEO of Burson Buchanan as part of a broader strategy to expand the firm's financial markets specialty across the region.
Where CEOs and comms leaders align on the state of the workplace
By Sean Devlin
Ragan Communications - December 12, 2024
Whether you're a CEO, CCO, or manager, communication skills are essential for leaders in today's workplace. But with so much change in the world of work over the past five years it's worth asking — where do comms priorities for leaders stand now?
The best and worst media interviews of 2024
By Adam Fisher
Media First (UK) - December 12, 2024
Who grabbed the attention of our media training experts for all the wrong reasons this year? And who shone in the media spotlight?
15 Successful Pet PR Programs
Everything PR News - December 11, 2024
Here are fifteen successful pet PR programs in the pet industry that have effectively boosted brand visibility, engaged pet owners, and driven positive outcomes.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.