Hello! Check out your Daily PR Brief! - January 15, 2019
Hello! Read some of today's best PR industry news clips:
Why the Art of Crisis Has Gotten Personal (O'Dwyer's - January 15, 2019)
AVEs Hard to Kill as a PR Measurement Metric (Glean.info - January 15, 2019)
The Echo Chamber Podcast: Hotwire CEO Barbara Bates (The Holmes Report - January 15, 2019) [PODCAST]
PR News Checklist: 7 Practices of Every Good Media Relations Professional (PR News - January 14, 2019)
Is Self-reflection the Tipping Point for Leaders? (Institute for Public Relations - January 15, 2019)
New Year's PR resolutions: to lose weight, quit smoking and save money (mUmBRELLA Australia - January 14, 2019)
The Alexa Flash Briefing Guide for Communicators (Spin Sucks - January 15, 2019)
6 crisis PR resolutions everyone should make this year (PR Daily - January 15, 2019)
Media training: When the media manager becomes the story (Media First (UK) - January 14, 2019)
Will 2019 (finally) the year of the Social CEO? (Communications Conversations - January 15, 2019)
Summary Section:
Why the Art of Crisis Has Gotten Personal
By Gil Bashe and Michael Heinley
O'Dwyer's - January 15, 2019
When you look at the companies undergoing crisis that are using only mass media, you’ll understand that social and digital now requires a shift in your approach.
AVEs Hard to Kill as a PR Measurement Metric
By William Comcowich
Glean.info - January 15, 2019
Fewer PR pros report advertising value equivalencies (AVEs), but PR leaders still strive to eliminate the metric from PR measurement. PR measurement gurus continue to denounce the advertising-based metric.
The Echo Chamber Podcast: Hotwire CEO Barbara Bates [PODCAST]
The Holmes Report - January 15, 2019
Hotwire's CEO joins Echo Chamber to advocate for the rise of the 'micro-network' at the expense of bigger global firms.
PR News Checklist: 7 Practices of Every Good Media Relations Professional
By Justin Joffe
PR News - January 14, 2019
Here are some of the key takeaway's from last month's show at the historic National Press Club.
Is Self-reflection the Tipping Point for Leaders?
By Bruce Berger
Institute for Public Relations - January 15, 2019
Is self-reflection (SR) the difference between good and great leadership?
New Year's PR resolutions: to lose weight, quit smoking and save money
By Seán Galvin
mUmBRELLA Australia - January 14, 2019
The new year is here, and PR could do with some serious resolution-setting, writes business comms expert Seán Galvin.
The Alexa Flash Briefing Guide for Communicators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 15, 2019
How to create an Alexa Flash Briefing Skill, the types of content that lend themselves best, some technical resources, and other things to consider.
6 crisis PR resolutions everyone should make this year
By Adam Fisher
PR Daily - January 15, 2019
Some huge brands—including Facebook, Marriott Hotels, Pret A Manger and Starbucks—faced crises in 2018. Other companies (yours, maybe?) will find themselves in the spotlight’s glare when things go wrong.
Media training: When the media manager becomes the story
By Chris Maughan
Media First (UK) - January 14, 2019
Press or PR managers within businesses, together with the spokespeople being put forward, need a clear view as to their strategy and messaging.
Will 2019 (finally) the year of the Social CEO?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - January 15, 2019
I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media.
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