Hi there! Peruse today's Daily PR Brief! - January 16, 2019
Hello! Read some of today's best PR industry news clips:
PR salaries to be squeezed in 2019 - analysis (PR Week - January 16, 2019)
Don’t Ignore these 3 PR Client Red Flags (& Tips to Handle Each One) (PR Couture - January 15, 2019)
Rebranding After A Company PR Crisis? Here's How To Do It Right (Forbes - January 16, 2019)
Ogilvy PR Chief Smith Exits for Gluten-Free Pizza Gig (O'Dwyer's - January 16, 2019)
3 lessons from circus PR (Ragan - January 16, 2019)
Huawei Reviews Global Consumer PR Support (The Holmes Report - January 16, 2019)
Gillette’s Close Shave: New Ad Debuts a Brand Voice For Modern Times (PR News - January 15,
2019)
Twitter’s Chronological Timeline Option Will Aid Marketing, PR & Social Media
Listening (Glean.info - January 15, 2019)
A time for some New Year’s PResolutions (Babel - January 16, 2019)
4 Ways to Effectively Engage Customers for B2B PR Efforts (CommPro - January 16, 2019)
The Best Social Media Conferences to Attend in the US in 2019 (TalkWalker Blog - January 15, 2019)
Summary Section:
PR salaries to be squeezed in 2019 - analysis
By Arvind Hickman
PR Week - January 16, 2019
PR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, according to new data.
Don’t Ignore these 3 PR Client Red Flags (& Tips to Handle Each One)
PR Couture - January 15, 2019
Letting time pass without addressing problems can make things aggravating, unproductive and uninspiring. Learn 3 signs of a troublesome client and what to do about it.
Rebranding After A Company PR Crisis? Here's How To Do It Right
Forbes - January 16, 2019
Experts from Forbes Agency Council offer insights on addressing a PR crisis, when it’s time to rebrand and how to execute a rebrand successfully.
Ogilvy PR Chief Smith Exits for Gluten-Free Pizza Gig
By Kevin McCauley
O'Dwyer's - January 16, 2019
Stuart Smith Stuart Smith, head of Ogilvy’s global PR group, is leaving the WPP unit to take the chief marketing & growth job at Vegolutionary Foods.
3 lessons from circus PR
By Russell Working
Ragan - January 16, 2019
The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR.
Huawei Reviews Global Consumer PR Support
By Arun Sudhaman
The Holmes Report - January 16, 2019
Agencies will vie for the 20-market assignment that covers the Chinese giant's booming smartphone division.
Gillette’s Close Shave: New Ad Debuts a Brand Voice For Modern Times
By Justin Joffe
PR News - January 15, 2019
The campaign already has audiences divided on whether or not the campaign is a genuine effort for social good, an opportunistic rebranding, or both.
Twitter’s Chronological Timeline Option Will Aid Marketing, PR & Social Media Listening
By William Comcowich
Glean.info - January 15, 2019
Twitter’s new option to easily switch to a chronological timeline holds significant implications for PR and marketing.
A time for some New Year’s PResolutions
By Ben Cole
Babel - January 16, 2019
In my relatively short time (three years) as a PR, I’ve witnessed a couple of decent shockwaves, and these have informed my PResolutions for the coming year.
4 Ways to Effectively Engage Customers for B2B PR Efforts
By Katie Creaser
CommPro - January 16, 2019
For B2B PR professionals, engaging customers and empowering them to become brand ambassadors or third-party validators is a critical part of any marketing strategy.
The Best Social Media Conferences to Attend in the US in 2019
By Albane Flamant
TalkWalker Blog - January 15, 2019
A comprehensive list for marketers and PR professionals looking for the best social media conferences to attend in the US in 2019, from San Francisco to New York.
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