Happy Friday! Check out today's Daily PR Brief! - January 18, 2019
Hello! Read some of today's best PR industry news clips:
50+ apps and tools every PR pro needs in 2019 (Muck Rack Blog - January 17, 2019)
4 Types of Public Relations Pitches and the Importance of Figuring out Which One Your Story Is (Inc. - January 17, 2019)
Think Tank: The 'P.R. Girls' Debunking Stereotypes, Driving Results (Women's Wear Daily - January 17, 2019)
CIPR launches service to help clients recruit PR talent and agencies (PR Week - January 18, 2019)
PR Positions Cannabis as Part of Fit, Healthy Lifestyle (O'Dwyer's - January 18, 2019)
6 tips for PR entrepreneurs from independent agency pros (PR Daily - January 18, 2019)
3 Thought Leadership Practices That Build On Apple’s Reputation as Privacy Defender (PR News - January 17, 2019)
Achieve Your Goals By Using These 7 Techniques (Spin Sucks - January 17, 2019)
3 Brands That Inspired Me on Social Media in 2018 (SHIFT Communications - January 18, 2019)
PR Industry News: Updates from EightSixty South, Beach House, Covet PR (PR Couture - January 17, 2019)
OPEC Mulls US PR Push (O'Dwyer's - January 17, 2019)
TikTok: The Next Social Media Marketing & PR Opportunity? (Glean.info - January 18, 2019)
Summary Section:
50+ apps and tools every PR pro needs in 2019
By Mike Schneider, Head of Marketing for Muck Rack
Muck Rack Blog - January 17, 2019
Getting yourself set up with the right tools can help make your day-to-day life a little easier and optimize your workflow.
4 Types of Public Relations Pitches and the Importance of Figuring out Which One Your Story Is
By Hillel Fuld
Inc. - January 17, 2019
The very first step in a successful PR campaign is defining which of the following four categories your story falls under.
Think Tank: The 'P.R. Girls' Debunking Stereotypes, Driving Results
By Jessica Schaefer
Women's Wear Daily - January 17, 2019
I hear my mom’s voice in the back of my mind when I decide how we charge for our p.r. services.
CIPR launches service to help clients recruit PR talent and agencies
By Arvind Hickman
PR Week - January 18, 2019
The Chartered Institute of Public Relations (CIPR) has launched a client adviser service to guide businesses through the process of hiring public relations support.
PR Positions Cannabis as Part of Fit, Healthy Lifestyle
By Eric Yaverbaum
O'Dwyer's - January 18, 2019
For a wide variety of reasons – changing demographics, recognition of its relative harmlessness, or simply the slow, plodding passage of time – societal attitudes toward what used to be called a “gateway drug” have drastically changed, and, like same-sex marriage before it, the law is slowly catching up.
6 tips for PR entrepreneurs from independent agency pros
By Anne Green, President and CEO of CooperKatz
PR Daily - January 18, 2019
Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.
3 Thought Leadership Practices That Build On Apple’s Reputation as Privacy Defender
By Sophie Maerowitz
PR News - January 17, 2019
Cook's thought leadership has been apparent in myriad op-eds and interviews, including a recent article for TIME on how users can act to take their privacy back from bad actors.
Achieve Your Goals By Using These 7 Techniques
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 17, 2019
If you want to achieve your goals this year, it takes more than just writing them down. Here are 7 techniques you can use for success.
3 Brands That Inspired Me on Social Media in 2018
By Alison Skahan
SHIFT Communications - January 18, 2019
2018 kicked off with major changes across the board to the core social media platforms. Check out just three brands that inspired the world.
PR Industry News: Updates from EightSixty South, Beach House, Covet PR
PR Couture - January 17, 2019
PR Couture shares some recent PR industry news from Eightsixty South, Beach House, Covet PR and more.
OPEC Mulls US PR Push
By Kevin McCauley
O'Dwyer's - January 17, 2019
The Organization of Petroleum Exporting Countries, which supplies 40 percent of the world’s oil, is considering a PR program in the US to bolster its image.
TikTok: The Next Social Media Marketing & PR Opportunity?
By William Comcowich
Glean.info - January 18, 2019
TikTok has gained marketers' attention. Trailblazing brands have already launched marketing and PR campaigns on the app.
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