Hi! Here's Your Daily PR Brief! - January 24, 2019
Hello! Read some of today's best PR industry news clips:
30 jobs in the PR and marketing world (PR Daily - January 24, 2019)
Cision Buys Analytics Firm TrendKite in $225 Million Deal (Bloomberg - January 23, 2019)
How to Use Instagram as a PR Tool (Spin Sucks - January 23, 2019)
Five Ways Communications Will Drive Business Innovation In 2019 (Forbes - January 24, 2019)
How to Deal with Online Bullies (O'Dwyer's - January 23, 2019)
CEOs Play A Crucial Role In Enhancing & Maintaining Brand Value, Global Study Finds (The Holmes Report - January 24, 2019)
PR Collaboration: Don't Be Afraid to Take the Lead (Meltwater Blog - January 24, 2019)
Four-Step Process to Gain Earned Media Results (Spin Sucks - January 23, 2019)
Measure Media Relations for Outcomes, Not Outputs (CommPro - January 23, 2019)
Content Marketing and SEO: How to Craft the Best PR Campaigns (Marx Communications - January 23, 2019)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - January 24, 2019
Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews, and check out the latest job postings.
Cision Buys Analytics Firm TrendKite in $225 Million Deal
By Nate Lanxon
Bloomberg - January 23, 2019
Cision Ltd., a public relations software company, agreed to buy analytics startup TrendKite for $225 million as it continues to invest in software automation to improve social media campaigns.
How to Use Instagram as a PR Tool
By Anand Srinivasan, Founder of Hubbion
Spin Sucks - January 23, 2019
Brands are beginning to realize the power of using Instagram. Here’s how you can make the most of Instagram as a PR tool.
Five Ways Communications Will Drive Business Innovation In 2019
By Alex Goryachev, Managing Director, Innovation Strategy and Programs for Cisco
Forbes - January 24, 2019
While communication becomes a primary driver of business innovation in 2019, the lines between the two will blur.
How to Deal with Online Bullies
By Lindsey Carnett, CEO and President of Marketing Maven
O'Dwyer's - January 23, 2019
Online reputational management is a timely 24/7 process, and its effective handling will help brands understand their performance and target audience whilst tackling online bullying professionally.
CEOs Play A Crucial Role In Enhancing & Maintaining Brand Value, Global Study Finds
By Maja Pawinska Sims
The Holmes Report - January 24, 2019
Brand Finance research names Ferrari as the strongest brand in the world, as business leaders in Davos debate the role of CEOs in brand value.
PR Collaboration: Don't Be Afraid to Take the Lead
By Michelle Garrett
Meltwater Blog - January 24, 2019
If you work in PR, you're not a lone wolf. Chances are, you work with any number of other departments within a company. PR collaboration. The question is, how do you collaborate effectively?
Four-Step Process to Gain Earned Media Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 23, 2019
There are four steps in the earned media process to make it an excellent investment of your time and actually results in, well, results.
Measure Media Relations for Outcomes, Not Outputs
By Eric Koefoot, President & CEO, PublicRelay
CommPro - January 23, 2019
Often in communications analytics, people get bogged down counting keywords – or worse, relying on largely discredited AVE’s.
Content Marketing and SEO: How to Craft the Best PR Campaigns
By Wendy Marx, President of Marx Communications
Marx Communications - January 23, 2019
Can content marketing and SEO be used to boost your B2B PR campaign? Most definitely! Learn how to combine your content marketing and PR to get the best results for your brand.
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