Happy Friday! Enjoy Today's Daily PR Brief! - January 25, 2019

Jan 25, 2019

Hello! Read some of today's best PR industry news clips:

Summary Section:

5 PR Stunts That Broke Through the Noise
By Rich Thomaselli
PR News - January 24, 2019
Breaking through the noise arguably is the Holy Grail of PR. Here are five campaigns that silenced the competition, grabbed attention and created plenty of social buzz in 2018.

From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging
By David Cohen
Adweek - January 24, 2019
The company has an agency in every country where it has a presence.

Cruise Control: 2 PR Lessons From ‘Mission: Impossible’
By Michael Smart
Public Relations Society of America - January 25, 2019
In honor of the recent “Mission: Impossible” marathon on TV, I bring you a tale of an urban legend that wasn’t, and what it reminded me about creating truly great content.

Wells Fargo Unveils Image Push
By Kevin McCauley
O'Dwyer's - January 25, 2019
Wells Fargo today launched a new image campaign tagged "This is Wells Fargo" to highlight its commitment to customer service in the wake of "fake accounts scandal" that resulted in payment of a $575M settlement at the end of 2018.

How the buzzwords media outlets use can inform your pitch
By Russell Working
PR Daily - January 24, 2019
A new analysis may provide PR pros hints on how to slant your approach by offering glimpses of how buzzwords are used at different news outlets.

Cision Restructures Leadership After Acquiring TrendKite
By Diana Marszalek
The Holmes Report - January 24, 2019
Earned media software and services firm Cision is restructuring its global leadership, after acquiring PR analytics platform TrendKite for $225 million.

Three Ways to Feed the Inner PR Creativity Beast
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 24, 2019
A recent Holmes Report study showed PR creativity is ordinary or worse. Ug! Stab in the heart! Gini Dietrich has three ways you can change that.

Proving Your Success in Public Relations
Scott Public Relations - January 24, 2019
Technology is giving us ways to track the success—or failure—of campaigns and activities like never before, yet there is a danger of getting lost in the noise of too much data.

How To Go From PR Intern To Permanent Hire
By Richard Etchison
Crenshaw Communications - January 24, 2019
I asked several veteran PRs who were able to parlay a single internship into a career how they did it.

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout
By Emme Haddad
Muck Rack Blog - January 24, 2019
With offices all around the world, Eileen works out of the company’s San Francisco headquarters where she’s responsible for media relations, the corporate blog, social media content and day-to-day corporate communications.

A More Inclusive Definition of Inclusivity at the World Economic Forum
By Barri Rafferty, CEO, Ketchum
CommPro - January 24, 2019
As someone who has spoken out about women’s equity, and as one of the small percent of females at this gathering of global leaders, I’m often asked for my opinion on the progress WEF is making in gender diversity and how to be more inclusive of women.

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Daily PR Brief

Happy Friday! Enjoy Today's Daily PR Brief! - January 25, 2019

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