Start The New Week With Today's Daily PR Brief! - January 28, 2019

Hello! Read some of today's best PR industry news clips:
PR Insight: How to spread the truth about PR (PRmoment - January 25, 2019)
The 10 Best PR & Content Marketing Conferences to Attend in 2019 (AirPR Blog - January 25, 2019)
Managing Sudden Leadership Changes (O'Dwyer's - January 28, 2019)
How can PR pros respond to declining consumer trust? (PR Daily - January 28, 2019)
The Age Of Rage: Why There Are More Risks To Corporate Reputation Than Ever (The Holmes Report - January 25, 2019)
Here’s How KFC Prepares for a Crisis (PR News - January 28, 2019)
5 Common Urgent Issues That Don’t Need to Become a Brand Crisis (Meltwater Blog - January 27, 2019)
Lessons in Political Communications for the Non-Political PR Pro (Spin Sucks - January 28, 2019)
4 Reasons for PR Grads to Freelance Right after Graduation (PR Couture - January 25, 2019)
Communications Challenges For Large vs. Small Brands (March Communications - January 25, 2019)
Summary Section:
PR Insight: How to spread the truth about PR
By Daney Parker, Editor at PRmoment
PRmoment - January 25, 2019
PR may be a long-established industry, but many outside of it still have little understanding of what PR is and does.
The 10 Best PR & Content Marketing Conferences to Attend in 2019
By Angela Baldwin, Marketing & Operations Manager at AirPR
AirPR Blog - January 25, 2019
If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.
Managing Sudden Leadership Changes
By Alex Stanton, CEO of Stanton
O'Dwyer's - January 28, 2019
When corporate reputations ride on one individual or a small group of senior executives and a key person gets into hot water — legal and/or otherwise — the company’s reputation could take a severe hit.
How can PR pros respond to declining consumer trust?
By Greg Brooks, Principal at West Third Group
PR Daily - January 28, 2019
The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.
The Age Of Rage: Why There Are More Risks To Corporate Reputation Than Ever
By Maja Pawinska Sims
The Holmes Report - January 25, 2019
Communications leaders at Davos say CEOs are under huge pressure to evolve purposeful brands and take a stand on social issues.
Here’s How KFC Prepares for a Crisis
By Jim Alkon
PR News - January 28, 2019
Could you ever imagine likening a cross-department crisis management unit to a basketball team?
5 Common Urgent Issues That Don’t Need to Become a Brand Crisis
By Erika Heald
Meltwater Blog - January 27, 2019
While there’s no way to anticipate every potential crisis that can come your way, there are a number of known crisis scenarios that it is likely your company will have to respond to at some point. Here are a few urgent issues your crisis communications plan should address.
Lessons in Political Communications for the Non-Political PR Pro
By Eric Eisenhammer, CEO of Dauntless Communications
Spin Sucks - January 28, 2019
Eric Eisenhammer shares eight simple tips which have an origin in politics, but can be applied to anything.
4 Reasons for PR Grads to Freelance Right after Graduation
By Author: Faith Dye
PR Couture - January 25, 2019
Let me make a quick case for something that nobody ever talks about: freelancing right out of college.
Communications Challenges For Large vs. Small Brands
March Communications - January 25, 2019
The end goal is the same whether you’re working with a larger or smaller brand. But, how we actually go about achieving that goal can vary greatly.
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