Daily PR Brief - October 28th, 2016
Good morning. Here are today's top clips -
Delivering Continuous Impact with Communications: A Director’s Journey (PR Newswire - October 27, 2016)
APCO Selects Shapard to Lead CSR (O'Dwyer's - October 27, 2016)
Getting the Most Out of Your Pitching Hours (O'Dwyer's - October 28, 2016)
Granz Picked by Rogers & Cowan to Grow Consumer Brand Biz (O'Dwyer's - October 27, 2016)
FH Promotes Sweetman to New Global Role (O'Dwyer's - October 27, 2016)
Petrikin to Exit Top Communications Slot at 20th Century Fox (O'Dwyer's - October 28, 2016)
The question that brand storytellers must ask (PR Daily - October 27, 2016)
20 signs you work in PR (Ragan - October 28, 2016)
REI's #OptOutside Named Best PR Campaign In The World At Global SABRE Awards (The Holmes Report - October 27, 2016)
A PR Pro’s Tips for Handling Work On the Road (Bulldog Reporter - October 28, 2016)
Ask the Storyteller: Tips for Telling Your Agency's Award-Winning Story (Bulldog Reporter - October 28, 2016)
Retail PR: Extended Holiday Shopping Season Plus Deal-Seeking Consumers Equals Retail Opportunities (Bulldog Reporter - October 28, 2016)
Ruder Finn Launches Global Reputation & Risk Management Practice, Taps Charles Lankester to Lead (Bulldog Reporter - October 28, 2016)
TURNER PR Adds New Team Members, Expands Travel & Hospitality Client Roster (Bulldog Reporter - October 28, 2016)
Scott Public Relations Releases E-book Addressing Common C-Suite Questions [Links to PDF](Bulldog Reporter - October 28, 2016)
Behind the Headlines With Nathan Friedman (Cision - October 28, 2016)
Good Relations appoints Rob Lester as head of crisis (Gorkana - October 27, 2016)
Social Media Recap: October 2016 (Meltwater Blog - October 28, 2016)
How to Get Perspective on Your Brand’s Reputation (TrendKite - October 28, 2016)
Six Short-cuts or “Hacks” for Today’s PR Programs (Business 2 Community - October 27, 2016)
When A Privacy Breach Is A PR Crisis: How To Avoid It (Crenshaw Communications - October 27, 2016)
Mosaico PR lands eHarmony Español (Hispanic PR Blog - October 27, 2016)
Summary Section:
Delivering Continuous Impact with Communications: A Director’s Journey
By Stacey Miller, Director of Communications, Cision
PR Newswire - October 27, 2016
Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. I dealt with not only journalists, but bloggers (before it became influencer marketing), clients and prospects. I think Frank Strong said it best: “PR has evolved into something vastly greater than itself,” and without mastering the tools and techniques that make our roles more relevant, we’ll continue to toss out disconnected campaigns and fail to effectively drive our audiences to action.
APCO Selects Shapard to Lead CSR
O'Dwyer's - October 27, 2016
APCO Worldwide has named W. Allen Shapard as sr. director, chair of public engagement strategies. The firm is looking to expand its corporate responsibility and social impact servcies.
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy, Account Director, Bospar
O'Dwyer's - October 28, 2016
Here are a few ways to maximize yours. Pitch from home. Work the media’s hours. Use social media to your advantage. Make a plan of action, and stick to it. Turn off emails. Phone a friend.
Granz Picked by Rogers & Cowan to Grow Consumer Brand Biz
O'Dwyer's - October 27, 2016
Alisa Granz, 16-year veteran of the marcom industry, has been named executive VP and will spearhead Rogers & Cowan's consumer practice. Most recently as sr. VP at Ketchum, Granz headed the media relations behind award-winning "Doritos Crash the Super Bowl" campaign, which was ahead of its time for accepting user-generated content.
FH Promotes Sweetman to New Global Role
By Jon Gingerich
O'Dwyer's - October 27, 2016
FleishmanHillard has appointed senior partner and business development head for the Americas Della Sweetman to the role of chief business development officer. It’s a new global position for the agency, and Sweetman will now serve as part of a new global business team designed to offer customizable client solutions and support client demand for global integration.
Petrikin to Exit Top Communications Slot at 20th Century Fox
O'Dwyer's - October 28, 2016
Chris Petrikin, chief communications officer for studio giant Twentieth Century Fox, will step down at the end of the year to start his own firm. Petrikin said he will handle crisis communications and corporate brand development for clients including Fox. “With the media and technology industries evolving at such a rapid pace, it’s an exciting time to venture out on my own to help clients protect their brands, define themselves and get their messages out," he said.
The question that brand storytellers must ask
By Jon Mowat, Founder, Hurricane Media
PR Daily - October 27, 2016
The most powerful stories don't tell viewers what to buy, it shows them how the product will affect their lives, creating much better connections than could be achieved by simply laying out the facts. Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. The best communicators are those who put clarity first.
20 signs you work in PR
By Nicola Pittaway, PR and marketing account executive at Bridge PR
Ragan - October 28, 2016
You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). You use Google Plus because it increases the SEO for your content—and all of the reporters you work with are on there—but not because you like it. You still have Google alerts set up for past clients just to see what type of coverage they are getting. You can identify people at meetings, tradeshows, and on the street based solely on their Twitter avatars. You think and speak in 140 characters or less. You start your day by reading client and competitor alerts and checking email before you're out of bed.
REI's #OptOutside Named Best PR Campaign In The World At Global SABRE Awards
The Holmes Report - October 27, 2016
Outdoor retailer REI’s “OptOutside” campaign, which turned America’s busiest shopping day into a holiday for the company’s employees, took home the Platinum SABRE Award for the best public relations program in the world last year at tonight’s Global SABRE Awards dinner in Miami.
A PR Pro’s Tips for Handling Work On the Road
By Linnea Kennison, Account Coordinator, Hollywood Public Relations
Bulldog Reporter - October 28, 2016
Here are three truths about traveling on the job: Chances are, you will be taking a 6 a.m. flight in and a red eye out. From booth set-up to event coordination, and then dinner with the client afterwards, there is a long day scheduled. Planning ≠ Perfection: Don’t worry—this doesn’t happen regularly, but tip of the day: expect the unexpected; sometimes, these events won’t happen flawlessly. Traveling for work can be exhausting and stressful, but also freeing and rewarding. Many times, the plane ride home is the only moment we have to catch up with ourselves, make time to moisturize, achieve Inbox Zero, or sleep off that PR jet lag.
Ask the Storyteller: Tips for Telling Your Agency's Award-Winning Story
By Tom Hallman Jr., Award-winning journalist and author
Bulldog Reporter - October 28, 2016
Storytelling allows the PR team to emotionally connect with the consumer. Emotional resonance is what makes a person keep reading, keep watching and ultimately “feel” something. Or, in the case of PR, put down money to buy a product or service. As humans, we convey facts and feelings most efficiently in story form. It’s far more effective than a list, or the whiz-bang graphics and soundtracks. Gallup’s Small Business Index revealed an increase of 13 points in small business leader’s optimism, the largest quarter-to-quarter increase since January 2015. By telling (the brand’s) story through the lens of real people – consumers, business decision makers and Synchrony thought leaders — we humanized the brand and personified the process of working forward, demonstrating how (brand) supplies the best financial guidance, products and tools along the way.
Retail PR: Extended Holiday Shopping Season Plus Deal-Seeking Consumers Equals Retail Opportunities
Bulldog Reporter - October 28, 2016
A recent study by intelligent media delivery firm Valassis finds that 91 percent of value-seeking consumers use coupons while holiday shopping. Prosper Insights & Analytics found that nearly 40 percent of consumers start their holiday shopping before November. This presents a unique opportunity for retailers to capitalize on holiday spending, which is expected to be higher than last year, with the International Council of Shopping Centers predicting a 3.3 percent spending increase to an average of $683.90 per person this holiday season. “This year, retailers have a unique opportunity with increased consumer spending and an extended shopping timeframe,” said Curtis Tingle, chief marketing officer Valassis, in a news release. “In order to take advantage of this, retailers must listen to what shoppers want, which is relevant, timely deals. Leveraging offers to draw customers in, whether through online or in-store shopping, will enable them to come out on top this holiday season.”
Ruder Finn Launches Global Reputation & Risk Management Practice, Taps Charles Lankester to Lead
Bulldog Reporter - October 28, 2016
The Practice will be led by Charles Lankester, who is promoted to Executive Vice President, Global Reputation & Risk Management. Announcing the launch of the new Global Reputation & Risk Management Practice, Ruder Finn CEO, Kathy Bloomgarden, said, “Reputation risk is a primary issue for all our clients and is accelerated by their increasingly international operations and instant social circulation of news, images and data. Corporations now operate in a real-time response environment and traditional ‘crisis management’ techniques, protocols and practices no longer work. Our new Practice will disrupt those outdated models to provide our clients with an enriched, forward-looking digital resource that will help them mitigate and manage reputational risk.”
TURNER PR Adds New Team Members, Expands Travel & Hospitality Client Roster
Bulldog Reporter - October 28, 2016
Nick Hoppe, TURNER’s Vice President, Digital, will lead the agency’s digital team, putting clients on the cutting edge of digital content marketing and social media strategy. Heading up TURNER’s teams in the luxury hospitality segment, Senior Director Laura Pettitt brings an in-depth knowledge of luxury hospitality operations, marketing integration and media relationships to her role at TURNER. Now, the brand is bringing its approach to the North American market with The Hoxton Williamsburg, set to open in summer 2017. Located on a beautiful 26-mile stretch of Florida’s Gulf Coast, South Walton boasts countless outdoor adventure opportunities, sugar-white beaches, and turquoise water warm enough for swimming most of the year.
Scott Public Relations Releases E-book Addressing Common C-Suite Questions [Links to PDF]
Bulldog Reporter - October 28, 2016
This free online e-book provides insights around: The value of PR and reputation management. Brand journalism. Content marketing.Thought leadership. Social media. Video marketing.
Behind the Headlines With Nathan Friedman
By Maria Materise
Cision - October 28, 2016
Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. "I hope to drive innovation and growth while keeping true to the strong culture of the agency. When driving innovation, it’s imperative that you stay nimble, curious and actively listen for opportunities to make things better or different. Take calculated risks. Don’t fear unknown or unchartered territories and be open to other verticals and audiences. I foresee a larger PR landscape as the marketing world continues to evolve and incorporate much of what we’ve done for years. Crafting content that influences, placing that content in the right hands so it can be shared authentically is a critical element of what we do."
Good Relations appoints Rob Lester as head of crisis
By Richard O'Donnell
Gorkana - October 27, 2016
At Good Relations, he will provide senior client counsel on accounts including Telegraph Media Group and Southeastern trains. Lester will report to Neil Bayley, Good Relations’ corporate director.
Social Media Recap: October 2016
By Michael Gorodisher
Meltwater Blog - October 28, 2016
Often PR pros become distracted by their quest for perfection on social media, worried that the slightest slip can create havoc for their clients. However, it is possible to make simple mistakes and then correct them in real time, in a human way that enhances your brand. The second noteworthy update this month is the one that gets the most groans from users of social media, but may be useful for PR pros who need to promote live events and other hands-on brand news. Facebook is deploying ads in Facebook groups. This change in policy may be a game changer for PR pros, since it will allow highly targeted marketing to subsets of Facebook users already highly engaged on a topic.
How to Get Perspective on Your Brand’s Reputation
TrendKite - October 28, 2016
Today, PR analytics software uses sophisticated natural language processing, text analysis, and computational linguistics to accurately make an assessment of sentiment. Close monitoring of what’s happening on social media is a necessary part of understanding the reputation of your brand. Brands that practice reputation marketing see their reputation as a competitive advantage, a strategic asset, and a potential driver of growth. They actively seek positive reviews and feedback from clients, they promote this type of social proof aggressively, and monitor the results on business metrics like website traffic, search engine ranking, lead generation, and revenue.
Six Short-cuts or “Hacks” for Today’s PR Programs
By Dorothy Crenshaw
Business 2 Community - October 27, 2016
Use fresh data. A mundane journalist pitch can be greatly strengthened by a few data points― provided they are original and up-to-the-minute. Use new tools. The classic sources like Cision database and ProfNet, but also newer “hacks” like email acceleration software (we like ToutApp), the BreakingNews app for emerging stories, and―if budget allows―competitive monitoring engines like TrendKite. Cultivate freelancers. But the key to “newsjacking” is to act fast. The window of opportunity is so narrow that permissions, messages, visual content, and disclosure agreements need to be in place in advance of said news. Media train clients early. Today, a top media relations pro and their PR programs will negotiate not only to secure favorable timing and messaging for the piece but to ensure that the story is amplified through social media sharing.
When A Privacy Breach Is A PR Crisis: How To Avoid It
By Dorothy Crenshaw
Crenshaw Communications - October 27, 2016
Experts tend to divide negative events into two groups. In the first group are bad things inflicted on an organization by external forces or criminal actors, like a weather disaster or a product tampering. These types of crisis events are a bit easier to deal with than the second group because the organization isn’t seen as being responsible for the event. In the second group are errors committed by or within the organization, like systemic sexual harassment or financial improprieties, which are tougher to handle because the organization is usually at fault. Here’s what every organization should do to minimize the chances of private information becoming public. Have a digital media policy. Convey a “commonsense” digital communications policy to employees. Make sure clients and partners know your digital media policy. Screen vendors and contractors. Use secure apps for sensitive communications. Invest in the best digital security you can afford.
Mosaico PR lands eHarmony Español
By Laurita
Hispanic PR Blog - October 27, 2016
Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market. This is the first effort by Los Angeles-based eHarmony to promote its Spanish-language website via public relations strategy, tools and tactics.
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