Have A Great Weekend! Please Enjoy Today's Daily PR Brief! - February 15, 2019

Feb 15, 2019

Hello! Read some of today's best PR industry news clips:

Summary Section:

Why Starbucks Isn’t “Taking a Stand” Behind Howard Schulze’s Run to the White House
By Arik Hanson
Business 2 Community - February 14, 2019
In case you missed it, former Starbucks CEO, Howard Schulze is mulling over a bid to become the 46th president of the United States.

Tom Murphy, director of global communications, Microsoft Services on The PRmoment Podcast [PODCAST]
PRmoment - February 15, 2019
This week in the latest of our life stories podcast I’m interviewing Tom Murphy, director of global communications, Microsoft Services.

Making The Case For Diversity In Marketing And PR
By Nysha King, Media Relations Lead for MRINetwork
Forbes - February 15, 2019
The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a marketing or public relations campaign falls flat, many times it’s because diversity and inclusion weren’t part of the equation.

Brand USA Extends International PR RFP
By Kevin McCauley
O'Dwyer's - February 15, 2019
Brand USA has extended the "intent to bid" notification deadline on its International PR consultant RFP to Feb. 18.

Chuck E. Cheese responds to rumors after viral video
By Beki Winchel
PR Daily - February 14, 2019
The family-focused chain has been on the defensive after a YouTube creator with an audience of millions claimed it pieced together old pies for future customers.

5 steps for cultivating relationships with editors
By George Bradley, Communications Specialist at Circa Interactive
Ragan - February 15, 2019
Just submitting your article through a generic email address or in an online form almost guarantees your piece will get lost in the noise. It also means you’ll have a slim chance of its appearing on the site.

Tinder, M Booth Take Home 'Best in Show' For #RepresentLove at IN2SABREs
By Aarti Shah
The Holmes Report - February 14, 2019
M Booth took home top honors at the IN2SABRE Awards last night for its work with Tinder on its #RepresentLove campaign that brought forth interracial emojis.

How to Inoculate Yourself From Crisis on Social
By Jim Alkon
PR News - February 15, 2019
In a recent Q&A, Andrew Sherry, vice president of communications for the Knight Foundation, gave a preview of his session at our upcoming Crisis Summit.

Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes
By Michael Smart
Public Relations Society of America - February 15, 2019
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?” This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations.

This Week in Tech: AI, Apple and dating app security headaches
By Dave Heffernan
SHIFT Communications - February 15, 2019
Check out our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week.

Patch: Potential Option for Local Media Placements
By William Comcowich
Glean.info - February 15, 2019
Patch may offer a PR avenue for local businesses and nonprofits in addition to national and regional organizations if they find local connections to their announcements.

The Daily PR Brief is put together by the analysts at ITK Information Services.

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Daily PR Brief

Have A Great Weekend! Please Enjoy Today's Daily PR Brief! - February 15, 2019

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