Happy Tuesday! Check Out Your Daily PR Brief! - February 19, 2019
Hello! Read some of today's best PR industry news clips:
5 ways in-house video can boost your PR efforts (PR Daily - February 19, 2019)
PR Can Ensure Cannabis Market Doesn't Go Up in Smoke (O'Dwyer's - February 19, 2019)
3 ways office culture can hamper your PR (Ragan - February 19, 2019)
The PR Industry's FOFO Problem: "Fear Of Finding Out" (The Holmes Report - February 18, 2019)
What Communicators Can Learn from Amazon’s NY Woes (PR News - February 15, 2019)
Why You Shouldn’t Shoot Vertical Video (PR News - February 19, 2019)
The Agenda-Setting Effects of Earned Media Coverage on the Stock Performance (Institute for Public Relations - February 15, 2019)
The Sole Practitioner: How to Succeed As the Lone Comms Pro (Spin Sucks - February 18, 2019)
PR Practices to Keep You in Good Standing with the Media – and Help Your Career (Glean.info - February 18, 2019)
Behind Amazon's Magic PR Touch (Crenshaw Communications - February 15, 2019)
5 Personal Branding Mistakes Publicists Should Avoid at all Costs (PR Couture - February 15, 2019)
Summary Section:
5 ways in-house video can boost your PR efforts
By Julia Farina, VP of Marketing at Wipster
PR Daily - February 19, 2019
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.
PR Can Ensure Cannabis Market Doesn't Go Up in Smoke
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - February 19, 2019
In the wake of widespread legalization, the U.S. cannabis industry has boomed to the point of one day potentially rivaling global giants such as Netflix and McDonalds.
3 ways office culture can hamper your PR
By Manish Dudharejia, President and Co-Founder of E2M Solutions
Ragan - February 19, 2019
Your reputation can be mortally wounded by a bad work environment, which can lead to a multitude of serious problem. Here’s how a toxic culture can affect your business.
The PR Industry's FOFO Problem: "Fear Of Finding Out"
By Paul Holmes
The Holmes Report - February 18, 2019
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
What Communicators Can Learn from Amazon’s NY Woes
By Seth Arenstein
PR News - February 15, 2019
Amazon's effort to build a NY headquarters became in large part a competition of communications. Here are a few takeaways.
Why You Shouldn’t Shoot Vertical Video
By Justin Joffe
PR News - February 19, 2019
Whatever the case, working with vertical video has become a pain point for professional videographers who lament the lack of flexibility and picture quality that 9x16 dimensions provide.
The Agenda-Setting Effects of Earned Media Coverage on the Stock Performance
By Michail Vafeiadis
Institute for Public Relations - February 15, 2019
This study investigated the agenda-setting effects that traditional as well as social media have on the stock performance of a major financial services company.
The Sole Practitioner: How to Succeed As the Lone Comms Pro
By Heather Feimster, Communications Coordinator for Provenance Consulting
Spin Sucks - February 18, 2019
There's more to the communications world than just agency work. “In-house” practitioners often face unique industry-related challenges alone.
PR Practices to Keep You in Good Standing with the Media – and Help Your Career
By Arthur Solomon
Glean.info - February 18, 2019
The best PR people think like reporters. When reporters join a PR firm they should not discard the rules of good journalism.
Behind Amazon's Magic PR Touch
By Dorothy Crenshaw
Crenshaw Communications - February 15, 2019
Big Tech has taken a reputation beating lately, but somehow Amazon has escaped the worst of the techlash. What's behind Amazon's magic PR touch?
5 Personal Branding Mistakes Publicists Should Avoid at all Costs
By Hayley Berry
PR Couture - February 15, 2019
When is sharing as part of your personal brand overstepping into telling too much about your personal life? Here are 5 personal branding mess-ups to avoid.
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