Happy Friday (and Happy March)! Behold Your Daily PR Brief! - March 1, 2019
Hello! Read some of today's best PR industry news clips:
When It Comes To Branding, Never Waste A Crisis (Forbes - March 1, 2019)
A journalist dissects a lousy pitch and a good one (PR Daily - March 1, 2019)
Closing the Gap on PR's Challenge (ep. 152) (The Echo Chamber podcast | Holmes Report - February 28, 2019) [PODCAST]
Why Video Is the Perfect Medium to Communicate Brand Values (PR News - March 1, 2019)
How to humanise your PR stories (PRmoment - March 1, 2019)
PRSA Names Mateo CCO (O'Dwyer's - March 1, 2019)
8 Steps to Building a Powerful Personal Brand in PR (Glean.info - February 28, 2019)
The Illusion of Choice: Why Preparing for Difficult Conversations is Key for PR (Business 2 Community - February 28, 2019)
How To Detect The Risk Of Negative Virality (Melissa Agnes - February 28, 2019)
WPP PR Firms Outperform Group With 2.6% Growth In 2018 (The Holmes Report - March 1, 2019)
Summary Section:
When It Comes To Branding, Never Waste A Crisis
By Brian Reisinger, VP of Platform Communications
Forbes - March 1, 2019
By recognizing the opportunity a crisis presents, you can do better than you would have if you were caught flat-footed.
A journalist dissects a lousy pitch and a good one
By Lou Hoffman, CEO of the Hoffman Agency
PR Daily - March 1, 2019
Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin.
Closing the Gap on PR's Challenge (ep. 152) [PODCAST]
The Echo Chamber podcast | Holmes Report - February 28, 2019
This episode of the Echo Chamber is a rebroadcast of a webinar addressing the PR industry's future challenges including integration, digital evolution and proving sales impact.
Why Video Is the Perfect Medium to Communicate Brand Values
By Justin Joffe
PR News - March 1, 2019
A brand's culture and values are crucial components of its identity, and video can help tell that story.
How to humanise your PR stories
By Daney Parker, Editor at PRmoment
PRmoment - March 1, 2019
Here PR professionals offer advice and give top tips for telling real people’s stories.
PRSA Names Mateo CCO
By Steve Barnes
O'Dwyer's - March 1, 2019
She will be responsible for developing and implementing the PRSA’s overall strategic communication goals, reporting to CEO Joe Truncale.
8 Steps to Building a Powerful Personal Brand in PR
By William Comcowich
Glean.info - February 28, 2019
Just as a robust corporate brand helps increase sales, a strong personal brand boosts your career and can help win business. Building a robust personal brand isn’t easy though.
The Illusion of Choice: Why Preparing for Difficult Conversations is Key for PR
By Alex Jafarzadeh
Business 2 Community - February 28, 2019
Every communications professional has likely had a moment where, after asking their client (or their boss, for in-house folks) for an opinion on a difficult subject, they were told: “that’s not a conversation we really want to take part in.”
How To Detect The Risk Of Negative Virality
Melissa Agnes - February 28, 2019
Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral* against their organization.
WPP PR Firms Outperform Group With 2.6% Growth In 2018
The Holmes Report - March 1, 2019
WPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
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