Hey hey hey! Please Enjoy Your Daily PR Brief! - March 5, 2019
Hello! Read some of today's best PR industry news clips:
Powered By Connection: How Connected Consumers Are Changing Digital PR (Forbes - March 4, 2019)
Study Reveals Best, Worst Time to Send PR Pitches (O'Dwyer's - March 5, 2019)
7 ‘soft skills’ all PR pros should master (PR Daily - March 5, 2019)
What You Need to Know to Launch a Social Listening Campaign (PR News - March 4, 2019)
Why Female Communicators Need to Have—and Be—Women Mentors (Spin Sucks - March 4, 2019)
Exclusive: PR Newswire owner Cision explores sale (Reuters - March 4, 2019)
Responsibility in journalism: What communicators can do to remove incentive for potential Columbine copycats (Muck Rack Blog - March 5, 2019)
Storytelling with Experiential PR (Everything PR - March 4, 2019)
Crisis Communications: Can Huawei Recover from U.S. Accusations – and its PR Mistakes? (Glean.info - March 5, 2019)
How A Leading Children’s Hospital Used a 4-Step Issue Management Framework to Gauge the Severity of a Crisis (CommPro - March 5, 2019)
Summary Section:
Powered By Connection: How Connected Consumers Are Changing Digital PR
By Shama Hyder, CEO of Zen Media
Forbes - March 4, 2019
Among the most impacted is public relations (PR), a close cousin of the marketing industry that is struggling to meet the demands of the modern era.
Study Reveals Best, Worst Time to Send PR Pitches
By Jon Gingerich
O'Dwyer's - March 5, 2019
A recent study on pitching effectiveness released by Tel Aviv-based PR productivity platform Propel may shed some light on this subject.
7 ‘soft skills’ all PR pros should master
By Michelle Garrett
PR Daily - March 5, 2019
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
What You Need to Know to Launch a Social Listening Campaign
By Caitlin Kelly
PR News - March 4, 2019
Developing a social listening campaign is an important part of any communications strategy, as it can point to new trends as well as be invaluable as a crisis and issues management tool.
Why Female Communicators Need to Have—and Be—Women Mentors
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - March 4, 2019
Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Find out why and how you can help.
Exclusive: PR Newswire owner Cision explores sale
By Carl O'Donnell, Joshua Franklin
Reuters - March 4, 2019
Cision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential sale, people familiar with the matter said.
Responsibility in journalism: What communicators can do to remove incentive for potential Columbine copycats
By Tim O'Brien
Muck Rack Blog - March 5, 2019
There is an ignominious 20th anniversary coming up, and if you have any plans to write about it or report on it, you will have an opportunity to do a small part in the larger effort to prevent future school shootings.
Storytelling with Experiential PR
By Jade Minh
Everything PR - March 4, 2019
Thanks to the connectivity revolution, experiential PR is now so much more than humble event management.
Crisis Communications: Can Huawei Recover from U.S. Accusations – and its PR Mistakes?
By William Comcowich
Glean.info - March 5, 2019
Chinese telecommunications manufacturer Huawei faces a giant public relations task of building trust and improving its reputation.
How A Leading Children’s Hospital Used a 4-Step Issue Management Framework to Gauge the Severity of a Crisis
By Madeline McCabe, Senior Media and Operations Analyst, PublicRelay
CommPro - March 5, 2019
When a large nonprofit children’s hospital started garnering negative publicity around their executive compensation practices, the organization’s issue management team had to spring into action.
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