Start Off The Weekend With Your Daily PR Brief! - March 8, 2019
Hello! Read some of today's best PR industry news clips:
Women See Gains in PR Leadership, Yet Balance Remains Elusive (The Holmes Report - March 8, 2019)
The Truth About Press Releases (Forbes - March 8, 2019)
5 things editors wish you knew about the content you’re pitching (PR Daily - March 8, 2019)
Paramount's Kelley Takes Leading PR Role at MGM (O'Dwyer's - March 7, 2019)
How PR software can help in-house PR pros and agencies work better together (Muck Rack Blog - March 8, 2019)
Women in the PR Workplace (CommPro - March 8, 2019)
Why this was a great apology (Media First (UK) - March 8, 2019)
PR Insight: Working With Generation Z (CU Management - March 7, 2019)
Brand managers walk a fine line on International Women’s Day (Ragan - March 8, 2019)
How blanket denials ruin your crisis response efforts (PR Daily - March 7, 2019)
Summary Section:
Women See Gains in PR Leadership, Yet Balance Remains Elusive
By Aarti Shah
The Holmes Report - March 8, 2019
Women have made encouraging progress in ascending to top leadership positions, but challenges remain around pay equity, opportunity gaps and fostering inclusive cultures.
The Truth About Press Releases
By Drew Gerber, CEO of Wasabi Publicity
Forbes - March 8, 2019
Technology hasn't disrupted everything in the PR world. For example, let’s take a closer look at press releases.
5 things editors wish you knew about the content you’re pitching
By Kelsey Raymond, President of Influence & Co.
PR Daily - March 8, 2019
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
Paramount's Kelley Takes Leading PR Role at MGM
By Steve Barnes
O'Dwyer's - March 7, 2019
Former Paramount Pictures executive VP-domestic publicity Katie Martin Kelley has been named chief communications officer at Metro Goldwyn Mayer.
How PR software can help in-house PR pros and agencies work better together
By Emma Haddad
Muck Rack Blog - March 8, 2019
There are many benefits to having an internal PR team and tools in place, in addition to using an agency. Below are five benefits to using both in conjunction.
Women in the PR Workplace
By Art Stevens, Managing Partner, The Stevens Group
CommPro - March 8, 2019
I personally believe that the public relations profession was among the first to value the role and impact of women.
Why this was a great apology
By Adam Fisher
Media First (UK) - March 8, 2019
All too often we see organisations issue apologies which lack sincerity, sound robotic, attempt to shift blame and have so many conditions applied to them you wonder if they are saying sorry at all.
PR Insight: Working With Generation Z
By Anna Stanley
CU Management - March 7, 2019
Video, personalization and privacy are key factors for winning over this group of potential members.
Brand managers walk a fine line on International Women’s Day
By Ted Kitterman
Ragan - March 8, 2019
Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
How blanket denials ruin your crisis response efforts
By Ray Hennessey
PR Daily - March 7, 2019
How you address devastating news can make the difference between being able to come back and being trapped in a cycle of scandal and backlash. Here’s how to avoid the trap.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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