Happy Friday! Read Today's Daily PR Brief! - March 15, 2019
Hello! Read some of today's best PR industry news clips:
An Open Letter to Public Relations Professionals (Marx Communications - March 14, 2019)
Beto’s PR Savvy Presidential Campaign Launch (CommPro - March 15, 2019) [VIDEO]
Does Internal Communications Belong To HR Or Corporate Communications? (Forbes - March 15, 2019)
US Aviation Takes Hit for Slow, Tepid Response to Boeing Crisis (O'Dwyer's - March 14, 2019)
Communicators struggle to contain video of mass shooting in New Zealand (PR Daily - March 15, 2019)
A tipple of Irish inspiration for writers and communicators (Ragan - March 15, 2019)
Twitter and the Era of Flack-Shaming (PR News - March 14, 2019)
Does Your Pitch Pass the 5-Second Skim Test? (Public Relations Society of America - March 14, 2019)
How to Create Mutually Beneficial Relationships with the Media (CommPro - March 14, 2019)
Influence Marketing or Public Relations: Reinventing Hot Water or Changing Paradigms? (The Social Media Monthly - March 14, 2019)
Summary Section:
An Open Letter to Public Relations Professionals
By Wendy Marx, President of Marx Communications
Marx Communications - March 14, 2019
In this open letter to public relations professionals I delve into some of the changes that have hit B2B PR and what PR trends you need to know in order to stay current.
Beto’s PR Savvy Presidential Campaign Launch [VIDEO]
By Doug Simon, CEO of D S Simon Media
CommPro - March 15, 2019
We’ll see what Biden does with his launch. Will he match Beto’s effectiveness? Here are some of his smart PR moves.
Does Internal Communications Belong To HR Or Corporate Communications?
By Michael J. Collins, Managing Director and Chief Marketing Officer at CFA Institute
Forbes - March 15, 2019
There has long been a debate among senior managers around where internal communications should live.
US Aviation Takes Hit for Slow, Tepid Response to Boeing Crisis
By Zach Olsen, President of Infinite Global
O'Dwyer's - March 14, 2019
The US and the FAA hesitated to act, along with carriers including Southwest, American, Air Canada and WestJet.
Communicators struggle to contain video of mass shooting in New Zealand
By Ted Kitterman
PR Daily - March 15, 2019
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos.
A tipple of Irish inspiration for writers and communicators
By Robby Brumberg
Ragan - March 15, 2019
The Emerald Isle offers more creative power than you can shake a shillelagh at. Here are a few tips to get those green, Gaelic juices flowing throughout the year.
Twitter and the Era of Flack-Shaming
By Frank Ahrens, VP at BGR PR
PR News - March 14, 2019
Reporters routinely publish on Twitter the most ridiculous email PR pitches they receive for their followers to mock
Does Your Pitch Pass the 5-Second Skim Test?
By Michael Smart
Public Relations Society of America - March 14, 2019
Let’s look at the most valuable slices of real estate in your email pitch.
How to Create Mutually Beneficial Relationships with the Media
By Leslie Stefanik, Vice President, Marketing, PublicRelay
CommPro - March 14, 2019
I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media who cover them.
Influence Marketing or Public Relations: Reinventing Hot Water or Changing Paradigms?
By Theresa Rocks
The Social Media Monthly - March 14, 2019
If we look at Wikipedia’s definition, influence marketing is defined as a form of marketing in which the focus is on influential people rather than final targets. What difference then with public relations?
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