Happy New Week! Please Enjoy Your Daily PR Brief! - March 18, 2019

Hello! Read some of today's best PR industry news clips:
9 Ways You’re Ticking Me Off: A PR Primer (Law - March 18, 2019)
Reputation and Accountability in the Age of Algorithms (Institute for Public Relations - March 16, 2019)
Company Culture Is A Mirror -- Here's What Yours Should Reflect (Forbes - March 18, 2019)
Ivy League Escapes PR Hit from Admissions Scandal (O'Dwyer's - March 18, 2019)
Agency People News in Brief (March 18, 2019) (The Holmes Report - March 18, 2019)
Communicators: It’s Time to Have Your Cake and Eat it Too (PR News - March 18, 2019)
Filler Words and Their Role in Effective Communication (Spin Sucks - March 18, 2019)
Q&A: Finishing College and Beginning in an Agency (SHIFT Communications - March 18, 2019)
Brands Discover the Marketing & PR Benefits of Instagram Comments (Glean.info - March 15, 2019)
Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic (Muck Rack Blog - March 18, 2019)
Ripple Effects of an Academic Crisis (CommPro - March 18, 2019)
Soft Skills Necessary for PR Pros (5W Public Relations - March 16, 2019)
Summary Section:
9 Ways You’re Ticking Me Off: A PR Primer
By Vivia Chen
Law - March 18, 2019
We've been together a long time, so let me cut to the chase: For such an elite segment, you—lawyers, firms and corporations—are often shockingly unsophisticated in dealing with the press.
Reputation and Accountability in the Age of Algorithms
By Alexander Buhmann
Institute for Public Relations - March 16, 2019
Increasingly, operations, choices and decisions that not long ago fell under the control of human actors are at least partially delegated to computerized algorithms.
Company Culture Is A Mirror -- Here's What Yours Should Reflect
By Jason Kulpa
Forbes - March 18, 2019
Company culture is about more than open-office layouts, unlimited work-from-home days or a ping pong table in the lounge.
Ivy League Escapes PR Hit from Admissions Scandal
By Lori Ruggiero
O'Dwyer's - March 18, 2019
The episode though is yet another reminder that smaller and mid-tier colleges need to rethink their branding and overall image because they don’t enjoy the same exalted status as the Ivies.
Agency People News in Brief (March 18, 2019)
The Holmes Report - March 18, 2019
New people and promotions at Lippe Taylor, Maccabee, Beehive, Amendola and Crosby Marketing Communications.
Communicators: It’s Time to Have Your Cake and Eat it Too
By Diane Schwartz
PR News - March 18, 2019
As PR News celebrates 75 years, it looks back quickly at the progress and fast forwards to now and beyond as communicators seek to have their cake and eat it too.
Filler Words and Their Role in Effective Communication
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - March 18, 2019
We tend to vilify the use of filler words, but are they always bad? Learn when and why to use filler words control how you use them.
Q&A: Finishing College and Beginning in an Agency
By Shannon Steffen
SHIFT Communications - March 18, 2019
Finishing college and finding a job can be scary. Here are some answers to the questions you may have when embarking on your PR career.
Brands Discover the Marketing & PR Benefits of Instagram Comments
By William Comcowich
Glean.info - March 15, 2019
Smart social media marketers have discovered how to gain more exposure by leaving comments on others' posts on Instagram.
Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic
By Emma Haddad
Muck Rack Blog - March 18, 2019
Traci Klein is the National Media Relations Manager at Mayo Clinic, a nonprofit academic medical center focused on integrated clinical practice, education and research.
Ripple Effects of an Academic Crisis
By Steven Fink, President and CEO, Lexicon Communications Corp.
CommPro - March 18, 2019
There is a metaphor in the law called “fruit of the poisoned tree.” Simply stated, it describes evidence that is obtained illegally.
Soft Skills Necessary for PR Pros
5W Public Relations - March 16, 2019
Unlike hard skills, soft skills are intangible and difficult to measure. Here are some of the soft skills that are necessary to excel in PR.
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