Daily PR Brief - October 31st, 2016
Good morning. Here are today's top clips -
The New Era Of Media: Visual Public Relations (Forbes - October 28, 2016)
Nasdaq Taps Open Source Tech for IR (O'Dwyer's - October 28, 2016)
The Beginning of Public Relations (O'Dwyer's - October 28, 2016)
7 Ways to Revive your Creativity and Improve your Writing (PR Daily - October 28, 2016)
9 Halloween costume ideas for PR agency pros (PR Daily - October 28, 2016)
Congratulations to the winners of PR Daily’s 2016 Corporate Social Responsibility Awards! (PR Daily - October 31, 2016)
Moscow Forum To Focus On Future Leadership In Communications (The Holmes Report - October 28, 2016)
3Q 2016: WPP Reports 5% PR And Public Affairs Growth (The Holmes Report - October 31, 2016)
PR PROfiles: Sarah Evans, J Public Relations (Bulldog Reporter - October 31, 2016)
Personal Vs. Private in PR & Social Media: Understanding the Difference (Bulldog Reporter - October 31, 2016)
Comms Career Trends: Half of Ad Industry Employees Suffer From Low Morale—and 63% Are Job Hunting (Bulldog Reporter - October 31, 2016)
How to Podcast: A Two-Part Series (Spin Sucks - October 27, 2016)
Play the Halloween Candy Communications Strategy Challenge (Spin Sucks - October 31, 2016)
What PR Professionals Should Have Learned at IBM World of Watson (SHIFT Communications - October 31, 2016)
Ethical considerations for working in the Middle East (Chartered Institute of Public Relations - October 27, 2016)
Overcoming a Negative Reputation in 4 Easy Steps (Business 2 Community - October 27, 2016)
Summary Section:
The New Era Of Media: Visual Public Relations
By Cheryl Conner
Forbes - October 28, 2016
63% of the world’s consumers are kinesthetic (they are “do-ers” who prefer hands-on learning that includes visual and audio information, as opposed to data presented only in writing). Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words). According to the most recent survey data I’ve reported from ISEBOX.com, 75% of articles now include visual or multimedia content (and many articles include multiple visuals); yet 95% of entrepreneurs and communications professionals provide none.
Nasdaq Taps Open Source Tech for IR
O'Dwyer's - October 28, 2016
Mike Piispanen, VP and head of PR solutions at Nasdaq, explained that roughly 50 modules of its IR website platform have received input from Drupal experts. Investors are still looking for the same type of information from companies such as SEC filings, corporate governance policies and quarterly results, but the coding necessary to make finding this intuitive on smartphones, tablets and desktops is complicated Piispanen explained. Starting in 2017, the new modules will be incorporated into the existing user interface of Nasdaq IR Insight™, already used by more than 10,000.
The Beginning of Public Relations
By Ronn Torossian
O'Dwyer's - October 28, 2016
Bernays was hired by the War Department to work the campaign to fund the war through the purchase of War Bonds. In 1928, during the days of silent movies, he created a PR campaign for Dodge allowing the public to hear what both Charlie Chaplin and Gloria Swanson really sounded like as they did a radio commercial. Though Bernays is considered the father of PR, many of his beliefs and the ideas he used in representing clients came from the application of theories espoused by his famous uncle.
7 Ways to Revive your Creativity and Improve your Writing
By Kristin Piombino Long
PR Daily - October 28, 2016
To get the words flowing, keep a journal. To practice being observant, remember that "everything is copy." To stretch your mind, make lists. To find your voice, copy the greats. To stay in a creative frame of mind, write down your dreams. To keep your writing skills sharp, send snail mail. To write when you have nothing to say, use prompts.
9 Halloween costume ideas for PR agency pros
By Alli Williams
PR Daily - October 28, 2016
Copywriter: Zombie. PR director: Superhero. Graphic designer: French painter. Account executive: Prisoner. Social media manager: Snapchat filter. Human resources director: Referee. Intern: Ghost. Client: Angel (or devil).
Congratulations to the winners of PR Daily’s 2016 Corporate Social Responsibility Awards!
PR Daily - October 31, 2016
Agency of the Year: Cone Communications. Media Relations or PR Campaign: Increasing Colorectal Screenings by Empowering Local Black Barbershops, Cigna
Moscow Forum To Focus On Future Leadership In Communications
The Holmes Report - October 28, 2016
The conference will kick-off with presentation of the Future Outlook Research devoted to the future media, communications and leadership – as seen by professionals and by students from 123 cities across five Eastern European countries. Future of Communications – a high-level strategic session with two blocks, Future of Corporate Communications and Future of Social Communications. The Forum will be crowned by the Eventiada Awards Gala Ceremony that will take place on the evening of 11 November and celebrate the most outstanding communications projects.
3Q 2016: WPP Reports 5% PR And Public Affairs Growth
The Holmes Report - October 31, 2016
WPP has reported like-for-like revenue growth of 5% from its PR and public affairs firms, which include Burson-Marsteller, H+K Strategies and Ogilvy PR. Overall PR and PA revenue reached £287m for the quarter, accounting for 8% of total group revenue. For the year-to-date, PR and PA firms have reported revenue of £786m.
PR PROfiles: Sarah Evans, J Public Relations
Bulldog Reporter - October 31, 2016
''Our job looks glamorous and it is, a small part of the time. We work hard and spend many, many not-so glamorous hours behind-the-scenes. For me, it’s the 360 view I have of the travel industry. I know so much about hotels, the operations, etc. having spent 15 years publicizing them. PR is not all created equal. Make sure you pick a genre of PR that you’re completely passionate about. For me, that’s travel, spas and wellness. My first real job was assisting the General Manager at the Hotel Del Coronado in San Diego. It’s now one of our clients so that’s come full circle. I recently moved to Connecticut after living in the city for 12 years, so I’m working to find my new routine and rhythm while still working in the city.''
Personal Vs. Private in PR & Social Media: Understanding the Difference
By Courtney Lukitsch, Founder and Principal, Gotham PR
Bulldog Reporter - October 31, 2016
There is a massive difference in private and personal matters even down to the audience you would direct these thoughts towards. The point being, as TechCrunch asserts, use another platform to convey information if there is a concern that it reach an unintended audience. According to the Digital Media Law Project publishing information about a person, company or entity minus prior consent basically constitutes legal liability – despite its accuracy. This is where the complexity of the PR universe in terms of fact checking and due diligence comes into play. As private is defined as an item confined or intended only for the persons immediately concerned; confidential in other words, we as a society have twisted, skewed and transformed this seemingly defined term. As the article also insists, “digital etiquette” is imperative to adopt. Moving forward, as we proceed to navigate the waters of personal and private matters via social media it is clear we must do so with a delicate hand. Discretion and attention must be paid to where and when we share information with our networks.
Comms Career Trends: Half of Ad Industry Employees Suffer From Low Morale—and 63% Are Job Hunting
Bulldog Reporter - October 31, 2016
Today, nearly half of industry employees say they suffer from low morale, a significant increase from 2015, according to the second annual US Morale Survey from ad trade magazine Campaign US. Sixty-one percent of respondents worked for a creative agency, 13% for a brand and another 13% for a media agency. The rest were split between social platforms, publishers and freelancers. The survey, which received 294 responses, was conducted online during the month of September 2016.
How to Podcast: A Two-Part Series
By Gini Dietrich
Spin Sucks - October 27, 2016
You could do a two or three co-host program such as Inside PR and For Immediate Release or you could host guests such as Social Pros, Women Worldwide, and CoSchedule. For you to gain 20,000+ downloads per episode and to have interested sponsors, you really need to produce a show once a week.
Play the Halloween Candy Communications Strategy Challenge
By Laura Petrolino, Director of Operations at Arment Dietrich
Spin Sucks - October 31, 2016
Step One: Divide Candy Into Four Categories. Step Two: Candy Media Type Key - Nuts represent earned media tactics; Chewy candy is shared media efforts; Hard candy is paid media; And, finally, chocolate is owned media. Step Three: Play by the Rules. For every candy in each category you must create an associated tactic. Then you must pair it with one candy in each of the other categories for an integrated communications strategy. It’s a great way to think outside of the proverbial communications strategy box and challenge yourself, and your team, to create integrated campaigns and really think through how the pieces fit together.
What PR Professionals Should Have Learned at IBM World of Watson
By Christopher S. Penn
SHIFT Communications - October 31, 2016
AI and cognitive computing are the future of PR. Cognitive computing, machine learning, and massive scale databases solve these problems for us. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data.
Ethical considerations for working in the Middle East
By Steve King, CIPR International Committee Member
Chartered Institute of Public Relations - October 27, 2016
As PR practitioners we should all be professionally critical – and cynical even – of what we see and read in the popular press. The ethical situations developed to address issues in the UK or Europe should therefore be applied with deep respect for what is happening here, today – as well as in context with the rich local history and culture. This is especially the case when you are faced with dealing with stakeholders in this very ‘difficult neighbourhood’ – and you are asked to advise between a bad or terrible option, where lives and not lifestyles are at risk.
Overcoming a Negative Reputation in 4 Easy Steps
By Ringo Nishioka
Business 2 Community - October 27, 2016
Reset expectations with your audience. Give examples of what new behavior will look like. Enlist help from your audience. Check in with your audience. Rinse, lather, repeat.
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