Hey hey hey! Behold Today's Daily PR Brief! - March 26, 2019
Hello! Read some of today's best PR industry news clips:
Crisis Tips from Robert Kraft’s Non-Apology Apology (PR News - March 25, 2019)
Scott Wilson, president Europe and Africa at Burson Cohn & Wolfe, on the PRmoment podcast (PRmoment - March 26, 2019) [PODCAST]
Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor (Glean.info - March 25, 2019)
What is Thought Leadership & Why It Matters (Marx Communications - March 25, 2019)
Crisis communication training: How to handle the guarantee question (Media First (UK) - March 25, 2019)
Inbound Media Relations: The New Method for Securing Coverage (Iliyana Stareva Blog - March 26, 2019)
Pennsylvania Turnpike Commission Issues Public Relations RFP (Everything PR - March 26, 2019)
Making CSR Come to Life (L2 Inc. - March 25, 2019)
A Maverick’s Approach To PR Crises (And the Mueller Report) (CommPro - March 26, 2019)
Best Practices for Working With International PR Clients (Business 2 Community - March 25, 2019)
What to Do When Your Internal Communications Goes External (Public Relations Society of America - March 25, 2019)
Summary Section:
Crisis Tips from Robert Kraft’s Non-Apology Apology
By Seth Arenstein
PR News - March 25, 2019
What are the biggest challenges in managing PR crises? A recent PRNEWS Communications Leaders Roundtable in Miami Beach posed that very question.
Scott Wilson, president Europe and Africa at Burson Cohn & Wolfe, on the PRmoment podcast [PODCAST]
By Ben Smith, Founder, PRmoment.com
PRmoment - March 26, 2019
This week, in the latest of our life stories podcast, I’m interviewing Scott Wilson, president Europe and Africa at Burson Cohn & Wolfe (BCW).
Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor
By William Comcowich
Glean.info - March 25, 2019
Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals.
What is Thought Leadership & Why It Matters
By Wendy Marx, President of Marx Communications
Marx Communications - March 25, 2019
Thought leadership has become a major buzz word on the marketing and PR scene -- so much so that two important questions have arisen: What is thought leadership? And why should it matter to you?
Crisis communication training: How to handle the guarantee question
By Adam Fisher
Media First (UK) - March 25, 2019
You’ve probably heard it before - it is the one where a journalist will ask the spokesperson to ‘guarantee’ that what has gone wrong won’t happen again in the future.
Inbound Media Relations: The New Method for Securing Coverage
By Mike Davies
Iliyana Stareva Blog - March 26, 2019
Here are the 3 key tips to follow for doing inbound media relations to allow you to secure coverage.
Pennsylvania Turnpike Commission Issues Public Relations RFP
By Jim Crickell
Everything PR - March 26, 2019
Assist the Commission with communications, marketing and outreach services supporting the launch and execution of cashless tolling for the next stages of the project to full implementation on the mainline Turnpike.
Making CSR Come to Life
By Aadvik Jetley
L2 Inc. - March 25, 2019
Learn how best-in-class brands make clear their initiatives are more than marketing gimmickry.
A Maverick’s Approach To PR Crises (And the Mueller Report)
By Arthur Solomon, Public Relations Consultant
CommPro - March 26, 2019
There are several important lessons that young PR practitioners who want to specialize in crisis PR can learn from the Mueller report.
Best Practices for Working With International PR Clients
By Kim Caro
Business 2 Community - March 25, 2019
Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.
What to Do When Your Internal Communications Goes External
By Ken Scudder
Public Relations Society of America - March 25, 2019
Anything written inside an organization should be treated as if it could quickly go public.
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