Howdy! Check Out Today's Daily PR Brief! - April 2, 2019
Hello! Read some of today's best PR and Comms industry news clips:
How To Make Your Agency's Pricing Structure More Profitable (Without Losing Clients) (Forbes - April 2, 2019)
Ski Utah Issues Media Relations RFI (O'Dwyer's - April 2, 2019)
12 of the best online tools for PR pros (PR Daily - April 2, 2019)
How PR and marketing pros celebrated April Fools’ Day (Ragan - April 2, 2019)
It’s About Relationships: Measurement Conference Keynoter Scott Steinberg on the Future of PR (PR News - April 1, 2019)
PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm (Forbes - April 1, 2019)
Apple TV+ Product Launch – A Review (Landis Communications INC. - April 1, 2019)
How to Succeed in the Modern Communications Landscape (CommPro - April 1, 2019)
An age-old PR debate: Should you follow up with a journalist? (Muck Rack Blog - April 2, 2019)
Digitalization is PR's Top Challenge (O'Dwyer's - April 1, 2019)
Summary Section:
How To Make Your Agency's Pricing Structure More Profitable (Without Losing Clients)
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes - April 2, 2019
With the right planning and strategizing, you can implement a better pricing structure for your agency.
Ski Utah Issues Media Relations RFI
By Jon Gingerich
O'Dwyer's - April 2, 2019
Ski Utah wants to gather input from agencies with strong media relations capabilities specializing in snow sports/tourism in regards to a forthcoming campaign to drive brand awareness for Utah's ski and snowboard industry.
12 of the best online tools for PR pros
By Katie Wolitarsky
PR Daily - April 2, 2019
With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming. Here are 12 of the most helpful tools for PR pros looking to ease their workload.
How PR and marketing pros celebrated April Fools’ Day
By Beki Winchel
Ragan - April 2, 2019
Here’s a rundown of several branded efforts for the prank-filled holiday—along with advice to communicators to skip the jokes next time.
It’s About Relationships: Measurement Conference Keynoter Scott Steinberg on the Future of PR
By Jim Alkon
PR News - April 1, 2019
What's next for PR? Why not ask a futurist!
PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm
By Forbes Agency Council
Forbes - April 1, 2019
Members of Forbes Agency Council offer their top crisis management tactics to use when a brand must address negative publicity.
Apple TV+ Product Launch – A Review
By Craig MacLellan
Landis Communications INC. - April 1, 2019
While the event itself received tons of media coverage, there are lessons to be learned in how to properly launch a product and ensure your messaging cuts through.
How to Succeed in the Modern Communications Landscape
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro - April 1, 2019
The world of communications is changing radically. PR Pros are jacks of all trades – expected to know and do more and more. Meanwhile, the amount of data they’re surrounded by increases daily, which can be a double-edged sword.
An age-old PR debate: Should you follow up with a journalist?
By Alexandria Haslam
Muck Rack Blog - April 2, 2019
Many PR professionals struggle to strike a balance between making sure their message gets in front of the right people and becoming annoying by sending too many emails.
Digitalization is PR's Top Challenge
By Jon Gingerich
O'Dwyer's - April 1, 2019
Providing adequate services in an increasingly digital world remains one of PR firms’ greatest goals and challenges, according to a survey of member agencies by global agency network International Public Relations Network.
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