Salutations! Read Today's Daily PR Brief! - April 11, 2019
Hello! Read some of today's best PR and Comms industry news clips:
30 jobs in the PR and marketing world (PR Daily - April 10, 2019)
How To Restore A Public Reputation (Crenshaw Communications - April 10, 2019)
Six Traits To Look For In New Communications Hires (Forbes - April 11, 2019)
Burger King's Latest PR Blunder (O'Dwyer's - April 10, 2019)
Facebook Tops US Relevance Ranking (The Holmes Report - April 11, 2019)
AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future (PR News - April 10, 2019)
It’s Time to Get Real About Authentic Leadership Communication (Institute for Public Relations - April 10, 2019)
How to Level Up Your Contributed Content Game (Meltwater Blog - April 11, 2019)
P.T. Barnum and Oscar Wilde Were Wrong about PR; How Lawyers Can Help in a PR Crisis (Glean.info - April 11, 2019)
PR pros: Are you running on autopilot? (Muck Rack Blog - April 11, 2019)
Media training: Live v pre-recorded: What is the best interview format? (Media First (UK) - April 10, 2019)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 10, 2019
Celebrate your favorite companion—or adopt one—on April 11 for National Pet Day. Plus, browse our roundup of current job openings.
How To Restore A Public Reputation
By Dorothy Crenshaw
Crenshaw Communications - April 10, 2019
How does a public figure restore their reputation? The college admissions scandal offers some PR-driven clues on rehabbing a public image.
Six Traits To Look For In New Communications Hires
By Forbes Communications Council
Forbes - April 11, 2019
Hiring is always tricky. Here are some aspects to consider when you're planning to add to your team.
Burger King's Latest PR Blunder
By Paris Kissel
O'Dwyer's - April 10, 2019
Burger King drew criticism this month after a promotion for its latest sandwich caused negative public reaction that began trending online.
Facebook Tops US Relevance Ranking
By Diana Marszalek
The Holmes Report - April 11, 2019
Tech companies scored high in W2O's relevance index in stark contract to being at the bottom of the latest reputational study.
AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future
By Seth Arenstein
PR News - April 10, 2019
CCOs increasingly are looking to measurement to help them have a different, broader, and more strategic conversation with and contribution to their peers in the C-suite.
It’s Time to Get Real About Authentic Leadership Communication
By Neil Jenkins
Institute for Public Relations - April 10, 2019
Image and substance matter in politics and the ability to communicate well is an important element of both. It’s also a vital attribute for business leaders, especially at a time when people are looking to them as an important source of trust and a driver of change.
How to Level Up Your Contributed Content Game
By Michelle Garrett
Meltwater Blog - April 11, 2019
Contributed content has long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media.
P.T. Barnum and Oscar Wilde Were Wrong about PR; How Lawyers Can Help in a PR Crisis
By Arthur Solomon
Glean.info - April 11, 2019
Not all publicity is good. It’s essential for PR and lawyers to work together and to have lawyers on the crisis management team.
PR pros: Are you running on autopilot?
By Michelle Messenger Garrett
Muck Rack Blog - April 11, 2019
It’s good to remember that different situations call for different solutions. So how can we break out of that rut?
Media training: Live v pre-recorded: What is the best interview format?
By Adam Fisher
Media First (UK) - April 10, 2019
You could be forgiven for thinking the answer to this question is relatively straightforward. Instinctively the majority of spokespeople, given the choice, would always opt for a pre-recorded interview over a live one.
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