Daily PR Brief - November 1st, 2016
Good morning. Here are today's top clips -
PRs should play the local ball first to tap into 'new nationalism', says report (PR Week - November 1, 2016)
B-M Names Engleka U.S. Healthcare Chair (O'Dwyer's - October 31, 2016)
Ketchum Names O'Brien Chief Client Officer (O'Dwyer's - October 31, 2016)
The Power of Patient Voices (O'Dwyer's - October 31, 2016)
Cyclone Picks PROI (O'Dwyer's - October 31, 2016)
Eyerly Leads Marketing, Communications at Lafayette (O'Dwyer's - October 31, 2016)
Joele Frank Serves PR Counsel to Chipotle as Ackman Looms (O'Dwyer's - November 1, 2016)
Crisis PR tips for Toronto care facilities following 8 deaths (PR Daily - October 31, 2016)
7 ways the revised Barcelona Principles can fix PR’s past mistakes (PR Daily - October 31, 2016)
Video: Global SABRE Awards 2016 Highlights [VIDEO] (The Holmes Report - October 31, 2016)
PRovoke16: Video Highlights From Casey Gerald [VIDEO] (The Holmes Report - October 31, 2016)
PRovoke16: Reimagining Storytelling With Frontline's Raney Aronson-Rath [VIDEO] (The Holmes Report - October 26, 2016)
PRovoke16: P&G's Lee Bansil On The Future Of Influence [VIDEO] (The Holmes Report - November 1, 2016)
Social Data Mandate: Brands and Organizations Need to Better Understand the Data Around Their Social Media Efforts (Bulldog Reporter - November 1, 2016)
D S Simon Media Announces Promotions for Mike Bako and Susan Higgins, Hire of Shelby Fix and Scott Sommer (Bulldog Reporter - November 1, 2016)
#SocialPR Spotlight: Laura Kaslow (Shonali Burke Consulting - October 31, 2016)
What Can Help You Prove the Success of Your Company's PR Investment (MarketingProfs - October 31, 2016)
Use the power of PR like Tesla does (Axia Public Relations - November 1, 2016)
Top C-Suite Questions Answered: Why Is PR Important for Business? (Scott Public Relations - October 31, 2016)
Win the Press Conference (Landis Communications INC. - October 31, 2016)
Summary Section:
PRs should play the local ball first to tap into 'new nationalism', says report
By Robert Smith
PR Week - November 1, 2016
PR and marketing professionals must adapt to understand and benefit from a new type of patriotic sentiment among consumers, a report from Havas says. The report says: "All over the world we see signs of national pride. Three-quarters of prosumers (and 69 per cent of mainstream consumers) in the 37 countries surveyed said they are proud of their countries." However, analysing the new nationalism agenda, Nigel Hughes, board director at Havas PR UK, said the pro-country sentiment prevalent in 2016 was "very different" to patriotism of old.
B-M Names Engleka U.S. Healthcare Chair
By Jon Gingerich
O'Dwyer's - October 31, 2016
Global PR giant Burson-Marsteller has named Henry Engleka chair of that agency’s U.S. healthcare practice. Engleka was previously at Porter Novelli, where he served as Executive Vice President and led the Omnicom giant’s New York Health and Wellness practice. He was also previsouly COO for the Mount Carmel Guild Behavioral Health System and an assistant executive director and staff director for the American Psychological Association.
Ketchum Names O'Brien Chief Client Officer
By Jon Gingerich
O'Dwyer's - October 31, 2016
Michael O’Brien, Ketchum’s North America director of client development and a member of that Omnicom unit's global leadership council, has been named chief client officer. His appointment is effective immediately. O’Brien first joined Ketchum in 1997 as SVP and headed the agency’s brand marketing practice in New York before departing in 2004. As chief client officer, O’Brien will be responsible for clients’ interaction with the agency, and will mentor and coach client directors globally while overseeing client satisfaction, retention and growth.
The Power of Patient Voices
By Tim Bird
O'Dwyer's - October 31, 2016
Compelling patient voices are central to the most successful initiatives, and communications plays a significant role in empowering those patients to tell their stories. Communicators can also help support individual advocates and organizations by identifying or developing the most appropriate tools, platforms and tactics for implementing communications programs that help achieve their goals. Patient advocates and organizations often play an important role in leading or participating in stakeholder collaborations related to achieving these goals.
Cyclone Picks PROI
By Jon Gingerich
O'Dwyer's - October 31, 2016
Cyclone, a communication consultancy based in Douala, Cameroon, has joined global communications partnership PROI Worldwide. PROI Worldwide maintains more than 75 partner agencies with offices in more than 50 countries, accounting for total worldwide staff of more than 5,000.PROI maintains other partner agencies in Cape Town and Johannesburg, South Africa; Nairobi, Kenya; Accra, Ghana; and Casablanca, Morocco.
Eyerly Leads Marketing, Communications at Lafayette
O'Dwyer's - October 31, 2016
Mark Eyerly, a top higher education communications executive for Temple and the Univ. of Pennsylvania Law School, has enrolled at Lafayette College to lead marketing and communications as VP. He also held top communications roles at the William Penn Foundation and PNC Bank after starting out in journalism with Lancaster Newspapers. Eyerly has run his own shop for the past two years since exiting Drexel University's LeBow College of Business, where he was executive director of communications.
Joele Frank Serves PR Counsel to Chipotle as Ackman Looms
By Editorial Staff
O'Dwyer's - November 1, 2016
Chipotle, the Mexican fast food chain in a long slog out of last year's E. coli outbreak, has engaged Joele Frank, Wilkinson Brimmer Katcher as the company eyes a new potential threat: activist investor Bill Ackman. The Joele Frank firm has years of experience in public tussles with Ackman, including his ongoing, high-profile showdown with Herbalife.
Crisis PR tips for Toronto care facilities following 8 deaths
By Susan Young
PR Daily - October 31, 2016
Stick to the statement. That’s the advice that PR crisis executive Stan Steinreich, founder of a global consultancy, has for communicators at two long-term care residences in Ontario. Steinreich advises PR and marketing pros to differentiate the brand from the individual. Steinreich says communicators should have a growing “bank” of positive community stories to “draw upon” when a crisis arises.
7 ways the revised Barcelona Principles can fix PR’s past mistakes
By Katie Harrington
PR Daily - October 31, 2016
In 2010, roughly 140 PR practitioners from more than 40 countries gathered in Catalonia, Spain for a meeting hosted by the International Association for Measurement and Evaluation of Communication—the world’s largest trade body representing communications research, measurement and insights. The result of that conference was the first draft of the Barcelona Principles: seven core principles aimed at righting the PR industry's prior mistakes. Goal setting and measurement are fundamental. Measure communication outcomes, rather than measuring only outputs. Measure the effect on organizational performance. Measurement and evaluation require both qualitative and quantitative methods. AVEs do not show the worth of communications. Social media can (and should) be measured with other channels.Measurement and evaluation should be transparent, consistent and valid.
Video: Global SABRE Awards 2016 Highlights [VIDEO]
The Holmes Report - October 31, 2016
Highlights from the 2016 Global SABRE Awards, which took place at the PRovoke16 Global PR Summit in Miami on 26 October.
PRovoke16: Video Highlights From Casey Gerald [VIDEO]
The Holmes Report - October 31, 2016
MBAs Across America founder urges PR people to help companies make a difference, during PRovoke16 session led by Ketchum CEO Rob Flaherty.
PRovoke16: Reimagining Storytelling With Frontline's Raney Aronson-Rath [VIDEO]
The Holmes Report - October 26, 2016
Aronson-Rath's exploration of how technology is disrupting journalism and a conversation with Burson-Marsteller CEO Don Baer.
PRovoke16: P&G's Lee Bansil On The Future Of Influence [VIDEO]
The Holmes Report - November 1, 2016
P&G's director of communications for global healthcare forecasts the future of influence — 'if you stand still, you die" — at #PRovoke16.
Social Data Mandate: Brands and Organizations Need to Better Understand the Data Around Their Social Media Efforts
Bulldog Reporter - November 1, 2016
A recent study by PR, social media and digital marketing firm The McCarthy Group found that 84% of Millennials dislike advertising, so social media has been, in many ways, marketing’s savior—not just in getting a campaign out there, but also with the opportunities it affords for discovering who engages with your brand, who actually buys your product, and how best to target them. “It’s all about leveraging social data to meet business objectives,” said Troy Janisch, VP of social intelligence at US Bank, in a news release.
D S Simon Media Announces Promotions for Mike Bako and Susan Higgins, Hire of Shelby Fix and Scott Sommer
Bulldog Reporter - November 1, 2016
Mike Bako is now Executive Producer for D S Simon Media. Mike was previously Director of Media & Content Strategy. Susan Higgins is now Director of Media Relations for D S Simon Media, promoted from Senior Media Relations Manager. Shelby Fix joins D S Simon Media as Video Producer/ Senior Content Marketer. Shelby has experience as on-camera talent for the automotive industry. Scott Sommer joins D S Simon Media as Video Producer/ Content Marketer.
#SocialPR Spotlight: Laura Kaslow
By Shonali Burke
Shonali Burke Consulting - October 31, 2016
"In order to be good at public relations, you have to care about people. That’s why Social PR is so important, it brings the profession back to remembering that this is a person-to-person engagement. I’m a total WOO-er (winning others over, that is). I am a big believer in the importance of measurement. I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. If I’m on Facebook ogling over my friends cute babies, I want the business posts I see to feel just as authentic as the real people I interact with IRL. So, my best advice is to think about that as you write."
What Can Help You Prove the Success of Your Company's PR Investment
By Aly Saxe, CEO of Iris PR
MarketingProfs - October 31, 2016
Successful assets align with your brand message, are consistent across all platforms, and have active and current information. To build a full picture of how your media relation efforts are affecting the brand, you should be able to answer these questions with numbers—not words. How likely is a specific influencer to write about your brand when you pitch him or her a story? What is the potential reach of each earned media placement? How much effort did it take to get the earned media placements that drove the biggest business impact? It is time to focus on measurement models that show a real return on investment, so they can compete with the rest of the marketing stack.
Use the power of PR like Tesla does
By Lisa Goldsberry
Axia Public Relations - November 1, 2016
Tesla has never bought an advertisement. Its product has required several recalls. The CEO picked a public fight with media powerhouse The New York Times. Yet, the electric-car maker has retained a glowing reputation and millions of loyal fans. Be visible. The more people see you sharing expertise and demonstrating that you care about how your product can add value, the more they will trust you, make purchases and support your company. Be visionary. Determine what is unique about your company and the things that you do better or that no one else does and capitalize on them. Be passionate. Demonstrate your shared values and beliefs to help promote emotional attachments. Be smart. Whether your company’s problems stem from lack of visibility, poor reputation, looming crises or branding, a PR firm can help.
Top C-Suite Questions Answered: Why Is PR Important for Business?
Scott Public Relations - October 31, 2016
Your reputation is a crucial intangible asset. It’s your key to developing and fostering customer loyalty. It differentiates you from your competitors and builds consumer confidence that translates into financial rewards. Reputation influences purchase decision-makers and drives demand which in turn translates into better financial performance, higher revenues, greater market share, higher valuation, and positive consumer behavior. According to authors Chun and Roper, reputation has been found to contribute to between 3 and 7.5 percent of revenues yearly.
Win the Press Conference
Landis Communications INC. - October 31, 2016
To begin with, make sure your news is “press conference” worthy. The spokesperson must be trained. He or she must know, practice and stick to his or her talking points. A rambling statement will have the electronic media rolling their eyes while the print reporters will be getting writer’s cramp. If you expect TV news coverage, make sure there’s enough time before their newscasts to get the story written. The venue must be carefully chosen. Be prepared to provide follow-up information that the spokesperson did not have to the media in a timely fashion.
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