Howdy! Check Out Your Daily PR Brief! - May 21, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Been there, done that: Top 5 PR nightmares (Muck Rack Blog - May 21, 2019)
19 for ’19: Words of Advice for the Graduating PR Class (Public Relations Society of America - May 21, 2019)
Rookie Mistakes To Avoid When Starting A Freelance PR Business (Forbes - May 20, 2019)
9 steps for working with journalists (PR Daily - May 20, 2019)
How to Help Your Client Deal With Negative Online Reviews (PR News - May 20, 2019)
How Artificial Intelligence and Big Data Will Affect the Future of PR (Institute for Public Relations - May 20, 2019)
3 Easy-to-Make Mistakes in Communications (Spin Sucks - May 21, 2019)
Dealing with Negative Feedback in Social Media Like a Pro (SHIFT Communications - May 20, 2019)
Goldmine of Social Media Measurement Goes Untapped (Glean.info - May 20, 2019)
Getting Started with AI for Marketing and PR Agencies (Iliyana Stareva Blog - May 21, 2019)
10 Ways PR Can Nail a Broadcast Pitch (Influence (UK) - May 21, 2019)
PR Masters Series Podcast, Episode #3 - Larry Weber (CommPro - May 20, 2019) [PODCAST]
Summary Section:
Been there, done that: Top 5 PR nightmares
By Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry
Muck Rack Blog - May 21, 2019
This may get real embarrassing real fast, as I divulge some of my top PR war stories.
19 for ’19: Words of Advice for the Graduating PR Class
By John Elsasser
Public Relations Society of America - May 21, 2019
What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic!
Rookie Mistakes To Avoid When Starting A Freelance PR Business
By Nicole Jordan, Founder at Radix Collective
Forbes - May 20, 2019
When you’re a one-person shop, it can be easy to fall into the mentality that you have to literally do everything. No, you don’t.
9 steps for working with journalists
By Christina Hennessy, Chief Content Officer for Throughline Group
PR Daily - May 20, 2019
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
How to Help Your Client Deal With Negative Online Reviews
By Caitlin Kelly
PR News - May 20, 2019
In today's click-happy environment and the ease with which people can post opinions online, ire is often taken out in words and on reputation. But there are some things you can do to control the situation and mitigate the damage.
How Artificial Intelligence and Big Data Will Affect the Future of PR
By Carly Rogers
Institute for Public Relations - May 20, 2019
AI is fairly new and is still quite a controversial topic, but advancements in the technology may persuade public relations practitioners to use it more frequently in their own practices.
3 Easy-to-Make Mistakes in Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 21, 2019
There are three mistakes in your communications strategy that will come back and bite you. Gini Dietrich describes them and provides solutions, too.
Dealing with Negative Feedback in Social Media Like a Pro
By Marion Selista
SHIFT Communications - May 20, 2019
Dealing with negative feedback on social media is never fun, but it doesn't have to be painful! Here are five tips to get you through and come out on top!
Goldmine of Social Media Measurement Goes Untapped
By William Comcowich
Glean.info - May 20, 2019
Social media analytics can now provide key insights for product development, customer service and other business departments.
Getting Started with AI for Marketing and PR Agencies
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog - May 21, 2019
Many marketing and PR professionals fear AI because it's said to replace certain job functions. If anything, AI is more of an opportunity for agencies.
10 Ways PR Can Nail a Broadcast Pitch
By Deb Sharratt
Influence (UK) - May 21, 2019
Put these tips into practice and your client or organisation could be the topic of the next ‘did you hear xxx on the news this morning’ and ‘have you heard about xxx’ conversations.
PR Masters Series Podcast, Episode #3 - Larry Weber [PODCAST]
CommPro - May 20, 2019
Welcome to the PR Masters Series podcast. Our guest is Larry Weber, CEO & Chairman, Racepoint Global.
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