Daily PR Brief - November 2nd, 2016
Good morning. Here are today's top clips -
Inspiring Healthy Appetites for Content (O'Dwyer's - November 1, 2016)
Richard Edelman On Global PR Agency Of The Year And Best Campaign Honours [VIDEO] (The Holmes Report - November 1, 2016)
Crisis Lessons From Down Under: Ardent Leisure’s Theme Park Tragedy (PR News - November 1, 2016)
Eight Reasons A Big Brand Should Consider Hiring A Small Agency (Forbes - November 2, 2016)
Preparing for a conference presentation? Don't skip these 7 essentials (SmartBrief - October 28, 2016)
APCO rolls out two digital analytics tools (PR Week - November 1, 2016)
JWT comms chief Erin Johnson returns to work at agency (PR Week - November 2, 2016)
AirPR Aims to Make PR Pros Look Good (O'Dwyer's - November 1, 2016)
Sexy vs. sexist: Discussing appropriate attire in PR (PR Daily - November 2, 2016)
R&J Strategic Communications Hires Dan Johnson as Account Executive (Bulldog Reporter - November 1, 2016)
Launch of Lumina Communications Lights Up Silicon Valley (Bulldog Reporter - November 2, 2016)
PR Perspectives: Fog of “War Bonuses” Leaves Defense Department in a PR Snafu (Bulldog Reporter - November 2, 2016)
Kim Bedwell Joins Harvest PR & Marketing as VP, Group Account Director (Bulldog Reporter - November 2, 2016)
Spark Growth Brings on Lauren Karasek to Lead Social Media Practice (Bulldog Reporter - November 2, 2016)
Ghostwriting Tips for PR and Marketing [VIDEO] (March Communications - November 2, 2016)
Russia seeks PR agencies to improve image abroad (PR Week - November 1, 2016)
Summary Section:
Inspiring Healthy Appetites for Content
By Shauna Keough, Managing Director of Biosector 2
O'Dwyer's - November 1, 2016
Public relations has the expertise to create content throughout the patient lifecycle and can deliver meaningful, impactful content centered on patient need at critical points in their health management. Investing in research early and often to unearth patient behavior and needs will drive decisions about what information is most important to include and influences the tone and structure. With the right content in hand to tell your story in the most impactful way, the critical next step is to understand how and where patients are looking for information so that you can you can ensure they consume your content. An integrated communications approach extends the reach of high-value content, provides the ability to target a specific audience based on combination of demographic and interests and can be less intrusive and more cost-efficient than traditional advertising.
Richard Edelman On Global PR Agency Of The Year And Best Campaign Honours [VIDEO]
The Holmes Report - November 1, 2016
Last week, Edelman was named Global PR Agency of the Year at the Global SABRE Awards. The world's largest PR firm also took home the Platinum SABRE for its #OptOutside campaign on behalf of REI, which was ranked top among the 40 Global SABRE Award winning campaigns.
Russia seeks PR agencies to improve image abroad
By Eugene Gerden
PR Week - November 1, 2016
A spokesman for the Russian government, who asked to remain anonymous, said the Russian government is looking to hire three or four leading Western PR agencies as early as the end of this year to help improve the image of the country in the West. According to Nikolay Nikiforov, Russia’s minister of communications, fees for the image-rebuilding plan will range from $30-50 million per year. The act is contained within the "Action Plan for the implementation of activities in the fields of international humanitarian cooperation and international development."
Crisis Lessons From Down Under: Ardent Leisure’s Theme Park Tragedy
By Seth Arenstein
PR News - November 1, 2016
Foster a culture where employees are unafraid to speak their minds about potential issues. Always have a crisis plan. Get your facts straight before you present them in public. Tell the truth. As Torod Neptune VP, corporate communications, Verizon, noted during a recent PR News Crisis Management Workshop in New York, as a communicator “you already know where 90% of the crises” that will touch your business are. “If I ask you to name the three areas where you think there will be a crisis at your company I’m sure you’d be able to name them,” he added.
Eight Reasons A Big Brand Should Consider Hiring A Small Agency
By Forbes Agency Council
Forbes - November 2, 2016
Big brands are looking for engagement, community connectivity, and earned results which don’t necessarily equate to big agencies that aren’t connected to anything but their P&L. Hiring a small shop doesn’t mean you sacrifice mass. Mass is generated by authentically leveraging and accessing influential communities that smaller agencies like us are born from (and therefore connected to). - Coltrane Curtis, Team Epiphany
Preparing for a conference presentation? Don't skip these 7 essentials
By Stephanie Scotti
SmartBrief - October 28, 2016
Learn the purpose of your session. Make sure you understand the purpose of your session so you can craft your message accordingly. Understand your topic. Confirm your role. Ask about the host organization’s expectations. Check your company’s internal review policy. Develop a production schedule. Research your audience. Now that you understand what is expected of you and what your timeline is, it’s time to learn about your audience. Ask yourself these questions: Who will be attending the conference or specifically your session? What is their level of interest in your topic? Why do they care? What do they already know? What questions or concerns do they have?
APCO rolls out two digital analytics tools
By Alison Kanski
PR Week - November 1, 2016
Sonar enables organizations to track issues or topics online. The service is useful in crisis situations, when clients are gauging the conversations happening about their companies, noted Dale Vieregge, director of digital strategy at APCO. Campfire can be used to track influencers’ behavior, Vieregge said. The tool also creates profiles and sorts influencers into groups, which can be used for research focus groups. These products are designed to lower that barrier of entry and make it easier for a client to dip their toe into the data.
JWT comms chief Erin Johnson returns to work at agency
By Eleftheria Parpis
PR Week - November 2, 2016
Erin Johnson, the chief communications officer who filed an explosive discrimination lawsuit against former J. Walter Thompson CEO and Chairman Gustavo Martinez, WPP, and the agency in March, will return to the agency on November 2, according to an internal email sent by CEO Tamara Ingram. Both sides in the lawsuit are awaiting U.S. District Court Judge Paul Oetken’s ruling on whether it can proceed to discovery and trial.
AirPR Aims to Make PR Pros Look Good
By Editorial Staff
O'Dwyer's - November 1, 2016
AirPR, through its proprietary web crawlers, is able to track mentions of a brand or other keywords regardless of whether a link is present in the placement as well as benchmark against competitors since publicly available, third party data is being collected. Social media sites such as Twitter and Facebook are also searched. Automated monitoring and measurement is presented in the program’s dashboard. Details include trends over time, competitive analysis, and top performing messages and content.
Sexy vs. sexist: Discussing appropriate attire in PR
By Russell Working
PR Daily - November 2, 2016
Whether it's business or politics, critiques about appearance are a reality that professionals must bear in mind, says Melissa Anderson, PR specialist at Keenability. "Women do suffer a disadvantage, in the sense that our wardrobes tend to call for more diversity," she adds. "For instance, there are certainly men (and even women) in the PR industry and beyond who view a woman wearing pants rather than a skirt as lacking professionalism." When considering what to wear, two factors are at play, says Jodi McLean, director of business development for Key Person of Influence-USA. Clothing should visually represent your brand. "One person's concept of conservative could be another's idea of racy," says Alli Williams, PR manager with Amplify Relations. "Men don't have this problem, since work/professional attire is all pretty standard for them. … I don't think men have the opportunity to be as fashion-forward as women can when selecting their clothing."
R&J Strategic Communications Hires Dan Johnson as Account Executive
Bulldog Reporter - November 1, 2016
Johnson will be responsible for developing communication strategies and managing their tactical implementation, as well as building and nurturing media relationships. He has also worked as Program Coordinator for L&M Healthcare Communications, Outreach Coordinator for Congressman Rodney P. Frelinghuysen, and Social Media Administrator and Account Executive for Evergreen Partners, Inc.
Launch of Lumina Communications Lights Up Silicon Valley
Bulldog Reporter - November 2, 2016
The firm, led by CEO Hugh Burnham, brings more than 25 of its talented U.S. based public relations professionals from Gutenberg Communications, which Burnham co-founded in 2003 with Harjiv Singh. Lumina is a full-service firm known for its strategic positioning, message development, executive counsel, media relations, content creation and social media marketing. Lumina is strategically located in the heart of Silicon Valley, the epicenter of the U.S. technology industry, to help its clients navigate the fast-changing landscape and insert their voices in the conversation on the latest technology trends in innovation and adoption. Lumina’s Manhattan office, where the firm continues to work with many of the world’s most influential media outlets, will continue to be led by Managing Director Mike Gallo.
PR Perspectives: Fog of “War Bonuses” Leaves Defense Department in a PR Snafu
By Gary Frisch, Founder and President, Swordfish Communications
Bulldog Reporter - November 2, 2016
“With interest.” Those two words, uttered by a TV news reporter, put a fine point on the Defense Department’s current imbroglio involving bonus money mistakenly paid to California National Guard soldiers who were coaxed to reenlist at the height of the Iraq and Afghanistan wars. If you’re thinking a PR mess of this magnitude isn’t significant for a government agency in the way phony accounts and fees has tarnished Wells Fargo, think again. Recruiting efforts will likely suffer for years, as this incident has shed light on long-rumored fraud in the process that has been satirized in movies going back to Stripes and Private Benjamin. “See the world, earn a good living, get free room and board, and for a short time collect a bonus just for signing!” To his credit, Secretary of Defense Ash Carter has instructed the Pentagon to stop collection efforts. It is a good and expected first step, however this move comes too late for many families, and is clearly a case of damage control after the error and its ramifications on our warriors became front-page news.
Kim Bedwell Joins Harvest PR & Marketing as VP, Group Account Director
Bulldog Reporter - November 2, 2016
With nearly 20 years of experience, Bedwell joins the agency in its Portland office after most recently serving as senior vice president at FleishmanHillard in Sacramento. In her career, Bedwell has touched every link in the food PR chain, working with growers, commodity boards, leading CPGs and retailers. She brings an array of food experience, from avocados to wine, combined with expertise in nutrition communications and entertainment.
Spark Growth Brings on Lauren Karasek to Lead Social Media Practice
Bulldog Reporter - November 2, 2016
Before joining Spark Growth, Karasek served as the senior vice president of social media strategy at MWWPR where she led social strategy for a wide range of clients. With Karasek’s addition, Spark Growth has also formally expanded its social media services to offer digital influencer marketing, social listening and landscape insight and online executive eminence.
Ghostwriting Tips for PR and Marketing [VIDEO]
By Manny Veiga
March Communications - November 2, 2016
To do a good job, you have to satisfy regular editorial demands while making sure the piece fits the tone and voice of your author. These ghostwriting tips can set you on your way.
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