Salutations! Check Out Your Daily PR Brief! - June 18, 2019
Hello! Read some of today's best PR and Comms industry news clips:
What The Best PR Strategies Have In Common (Crenshaw Communications - June 18, 2019)
What If We Called Thought Leadership Something Else? (Spin Sucks - June 18, 2019)
Five Reasons Midsize Service Firms Should Adopt Client Minimums (Forbes - June 18, 2019)
Try these 8 perks to attract and keep top talent (Ragan - June 18, 2019)
Cannes: 2019 PR Lions Shortlist (The Holmes Report - June 18, 2019)
Read This Before You Pitch That Reporter on Social Media (PR News - June 17, 2019)
7 PR Tips for Handling a Rogue CEO (Glean.info - June 17, 2019)
How to construct an internal comms narrative (Influence - June 18, 2019)
Not just for sales: PR teams need CRM, too (Muck Rack Blog - June 18, 2019)
A hidden LinkedIn tool that’ll get you hundreds of connections (Axia Public Relations - June 18, 2019)
Summary Section:
What The Best PR Strategies Have In Common
By Dorothy Crenshaw
Crenshaw Communications - June 18, 2019
To the uninitiated, PR tactics can seem like spontaneous actions that require only media contacts and sales skills. Yet that's not the case.
What If We Called Thought Leadership Something Else?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 18, 2019
Thought leadership is an essential part of many communications plans, & it's turned into a buzzword that’s lost meaning. Here's how to navigate it.
Five Reasons Midsize Service Firms Should Adopt Client Minimums
By Randy Shattuck
Forbes - June 18, 2019
A client minimum is the least amount of money you’ll accept from a new client, no matter what services they acquire from you.
Try these 8 perks to attract and keep top talent
By John Hall
Ragan - June 18, 2019
Given that 80% of today’s employees value key benefits over a mere pay raise, it makes sense for employers to invest in such offerings for recruitment and retention.
Cannes: 2019 PR Lions Shortlist
The Holmes Report - June 18, 2019
View the 2019 PR Lions shortlist here. [spreadsheet]
Read This Before You Pitch That Reporter on Social Media
By Anthony Paonita
PR News - June 17, 2019
Sending out a press release or blind-calling reporters isn’t the best way to get your stories told or your message out. With six PR pros to one journalist these days, getting through is a big part of the battle.
7 PR Tips for Handling a Rogue CEO
By William Comcowich
Glean.info - June 17, 2019
One of the most stressful occupations, PR becomes additionally stressful with a rogue CEO regularly committing image-damaging blunders.
How to construct an internal comms narrative
By Liam FitzPatrick
Influence - June 18, 2019
Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing.
Not just for sales: PR teams need CRM, too
By Mike Schneider, Head of Marketing for Muck Rack
Muck Rack Blog - June 18, 2019
So why haven’t PR teams flocked to CRM solutions? Let’s explore that topic, but first, take a step back.
A hidden LinkedIn tool that’ll get you hundreds of connections
By Hannah Feran
Axia Public Relations - June 18, 2019
With LinkedIn’s cool feature, networking events will be exponentially easier and more beneficial.
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