Hello! Behold Today's Daily PR Brief! - June 19, 2019
Hello! Read some of today's best PR and Comms industry news clips:
How One-Star Reviews Act Like Leeches: Part One (Spin Sucks - June 19, 2019)
Defining Your Corporate Values? Keep These Things In Mind (Forbes - June 18, 2019)
Financial Advice for Your PR Agency (O'Dwyer's - June 18, 2019)
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168) (The Echo Chamber podcast | Holmes Report - June 19, 2019)
Welcome to The 2019 Bespoke Communication Awards from PR Couture (PR Couture - June 18, 2019)
A New Way Of Looking At Your Company's Mission Statement And Core Values (Forbes - June 19, 2019)
PR is Alright (HMA Public Relations - June 18, 2019)
How PR Can Respond to the Threat of Deepfake Videos (Glean.info - June 18, 2019)
Why PR should lead (not own) influencer marketing (Influence - June 19, 2019)
This month in bad PR pitches (Muck Rack Blog - June 19, 2019)
First I Launched A PR Firm. Now I Launched A Talent Agency. Now I Am Asking Myself, 'Why?' (CommPro - June 19, 2019)
Summary Section:
How One-Star Reviews Act Like Leeches: Part One
By Chris Williams, Digital Marketing & Communications Manager for PlanetMagpie
Spin Sucks - June 19, 2019
One-star reviews act like leeches, get stuck to your brand, and quietly suck away at your business.
Defining Your Corporate Values? Keep These Things In Mind
By Nicole Dorskind, Managing Director of North America for ThirtyThree
Forbes - June 18, 2019
While most businesses claim to have a set of values, often they're not technically values.
Financial Advice for Your PR Agency
By Richard Goldstein, Partner at Buchbinder Tunick & Company
O'Dwyer's - June 18, 2019
Richard Goldstein Consider an SBA loan Funding capital to support your PR agency’s growth is an ongoing challenge. When searching for funding for your PR agency, you’ll want to consider the loan…
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)
The Echo Chamber podcast | Holmes Report - June 19, 2019
The Holmes Report sits down with Weber Shandwick chief digital officer Chris Perry and X Practice EMEA/APAC president Hugh Baillie to discuss how data and analytics are reshaping the PR industry in general, and Weber Shandwick in specific.
Welcome to The 2019 Bespoke Communication Awards from PR Couture
PR Couture - June 18, 2019
The BCAs are an annual, global award program to recognize and celebrate excellence in fashion, beauty and lifestyle communications.
A New Way Of Looking At Your Company's Mission Statement And Core Values
By Robert Macdonald, President and Co-Founder of Impact Communications
Forbes - June 19, 2019
Rolling out a mission statement, vision statement and/or a core values program is only the beginning.
PR is Alright
By Scott Hanson
HMA Public Relations - June 18, 2019
Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's The Kids are Alright.
How PR Can Respond to the Threat of Deepfake Videos
By William Comcowich
Glean.info - June 18, 2019
Deepfake videos, altered video recordings, bring new threats to corporate reputations.
Why PR should lead (not own) influencer marketing
By Scott Guthrie
Influence - June 19, 2019
As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline.
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - June 19, 2019
I set up a Muck Rack Alert for the terms "PR pitch" and "PR pitches." This means I get an email alert as to any time a journalist uses those phrases in a media story or on Twitter. The results are both hilarious and horrifying.
First I Launched A PR Firm. Now I Launched A Talent Agency. Now I Am Asking Myself, 'Why?'
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro - June 19, 2019
Since millions are following a growing number of influencers who are merely pretty pixels, I’m wondering why hire a flesh and blood celebrity, a supermodel or a social media influencer to market products when you can create the ideal brand ambassador from scratch?
The Daily PR Brief is put together by the analysts at ITK Information Services.
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