Hi There! Enjoy Your Daily PR Brief! - June 20, 2019
Hello! Read some of today's best PR and Comms industry news clips:
30 jobs in the PR and marketing world (PR Daily - June 19, 2019)
Six Ways To Help A Client With Impractical Ideas (Forbes - June 19, 2019)
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions (Advertising Age - June 19, 2019)
How Nintendo approached the PR battle at E3 2019 (VentureBeat - June 19, 2019)
Dominican Republic Taps Rubinstein PR for Travel Crisis (O'Dwyer's - June 20, 2019)
Nike Reviews North American PR Agency Support (The Holmes Report - June 20, 2019)
How Companies Like Google Mend Self-Induced Crisis (PR News - June 19, 2019)
Disinformation Rated As Significant of a Problem As Gun Violence and Terrorism (Institute for Public Relations - June 19, 2019)
How to Grow Your Agency Without Retainer Work (Spin Sucks - June 20, 2019)
PR and ABM: A perfect match? (Firefly Communications - June 20, 2019)
Are Global Businesses Putting Their Customers First? Not Really (Iliyana Stareva Blog - June 20, 2019)
The end of trust and the irrelevance of reputation? (Influence (UK) - June 20, 2019)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - June 19, 2019
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
Six Ways To Help A Client With Impractical Ideas
By Forbes Agency Council
Forbes - June 19, 2019
Not every plan proposed is worth pursuing, but they often contain the nugget of something greater. Here are some things to consider.
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions
By I-Hsien Sherwood
Advertising Age - June 19, 2019
Because Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
How Nintendo approached the PR battle at E3 2019
By Dean Takahashi
VentureBeat - June 19, 2019
Nintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made noise with its Nintendo Direct livestream.
Dominican Republic Taps Rubinstein PR for Travel Crisis
By Kevin McCauley
O'Dwyer's - June 20, 2019
The Dominican Republic is ironing out a $35K monthly contract with Rubenstein PR to provide advisory services regarding the impact that its reeling tourism sector will have on the economy and effect on the Caribbean nation.
Nike Reviews North American PR Agency Support
By Diana Marszalek
The Holmes Report - June 20, 2019
Nike, which built its brand around high-impact marketing, is reviewing its North American PR support.
How Companies Like Google Mend Self-Induced Crisis
By Nicole Schuman
PR News - June 19, 2019
What are the key crisis tactics for companies to emerge graciously from a fall from favor?
Disinformation Rated As Significant of a Problem As Gun Violence and Terrorism
By Nikki Kesaris
Institute for Public Relations - June 19, 2019
The inaugural 2019 Institute for Public Relations Disinformation in Society Report reveals more than half of Americans encounter deliberately misleading or biased information at least once a day.
How to Grow Your Agency Without Retainer Work
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 20, 2019
Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry.
PR and ABM: A perfect match?
By Charlotte Stoel, Group Client Services Director at Firefly Communications
Firefly Communications - June 20, 2019
Charlotte Stoel discusses why account-based marketing (abm) and public relations should be joined in holy matrimony.
Are Global Businesses Putting Their Customers First? Not Really
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog - June 20, 2019
Businesses talk about being customer-first but few are really doing it. Here's what's going in the digital experience economy and areas for improvement.
The end of trust and the irrelevance of reputation?
By Jon White
Influence (UK) - June 20, 2019
We’ve gone backwards and forwards over the years trying to define public relations, but it’s essentially concerned with behaviour in relationships – and what we’re mainly interested in is behaviour around interests and objectives.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.