Happy Friday! Check Out Today's Daily PR Brief! - June 21, 2019
Hello! Read some of today's best PR and Comms industry news clips:
12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy (Forbes - June 21, 2019)
PR Agency Profitability Slides (O'Dwyer's - June 20, 2019)
4 Trends Dominating the Conversation at Cannes Lions Health (CommPro - June 20, 2019)
Report: Consumers say tech companies can do better on privacy and more (PR Daily - June 21, 2019)
From Managing Messages to Creating Movements (The Holmes Report - June 20, 2019)
What You Can Gain by Throwing Out the PR Playbook (PR News - June 20, 2019)
Does PR have a drink problem? (PRmoment - June 20, 2019)
3 ways good PR habits improve your search engine optimization (Axia Public Relations - June 20, 2019)
PR Strategy: 5 Powerful Secrets to Awesome Media Attention (Marx Communications - June 20, 2019)
Pros & Cons of Gated Website Content for Marketing & PR (Glean.info - June 21, 2019)
10 Ultimate Browser Extensions and Digital Tools for Growth Marketing (MarketingProfs - June 20, 2019)
Summary Section:
12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy
By Forbes Agency Council
Forbes - June 21, 2019
Members of Forbes Agency Council share marketing techniques some agencies have used that may leave a bad impression with potential clients.
PR Agency Profitability Slides
By Jon Gingerich
O'Dwyer's - June 20, 2019
The average profitability of PR agencies in the U.S. was 16.3 percent of their net revenues in 2018, down from 18 percent a year prior, according to an annual survey conducted by PR merger and acquisition consultancy Gould+Partners.
4 Trends Dominating the Conversation at Cannes Lions Health
By Con Franklin
CommPro - June 20, 2019
Here’s a download on the key topics – everything from business purpose to Gen-Z, and more.
Report: Consumers say tech companies can do better on privacy and more
By Beki Winchel
PR Daily - June 21, 2019
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
From Managing Messages to Creating Movements
By Aarti Shah
The Holmes Report - June 20, 2019
While movements take many forms, there are some reliable markers of the most successful ones that communicators can replicate.
What You Can Gain by Throwing Out the PR Playbook
By Anthony Paonita
PR News - June 20, 2019
In this business, change is the only constant. It’s a truism, but it’s for real. Will you be stuck with the minions defending the indefensible? Or will you be in the change vanguard? It’s an easy choice. All you have to do is forget everything you learned.
Does PR have a drink problem?
By Daney Parker
PRmoment - June 20, 2019
The common perception of PR people is that they have to be party animals who love a drink (or 10). However, is this stereotype now outdated?
3 ways good PR habits improve your search engine optimization
By Yulia Dianova
Axia Public Relations - June 20, 2019
Public relations professionals implement SEO strategies using the same skills they apply to other PR practices. Here are three PR habits you can apply to your SEO strategy for success.
PR Strategy: 5 Powerful Secrets to Awesome Media Attention
By Wendy Marx, President of Marx Communications
Marx Communications - June 20, 2019
Want successful B2B PR? Learn three powerful secrets that will empower your PR strategy to meet the challenges of modern earned media trends.
Pros & Cons of Gated Website Content for Marketing & PR
By William Comcowich
Glean.info - June 21, 2019
Gated content has emerged as somewhat of a controversial issue in marketing and PR circles, with strong proponents and fervent opponents.
10 Ultimate Browser Extensions and Digital Tools for Growth Marketing
By Narek Vardanyan
MarketingProfs - June 20, 2019
For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions and add-ons. Check out these top digital tools and extensions.
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