Greetings! Peruse Today's Daily PR Brief! - June 25, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Study: Being Effective Is More Important Than Being Fast In Times Of Crisis (The Holmes Report - June 25, 2019)
Calling Facebook’s Social Platform a ‘Publication’ Is Good Media Relations (PR News - June 24, 2019)
11 Ways For Businesses To Appropriately Promote Their Social And Political Values (Forbes - June 24, 2019)
Stun With Your Stunts - Part 2 (Cicero & Bernay PR - June 24, 2019)
My Unconventional Advice on What Clients and PR Reps Should Do in a PR Crisis (It’s Proven to Work) (Glean.info - June 24, 2019)
6 Key Steps to Reclaiming Social Media With Inbound PR (Iliyana Stareva Blog - June 25, 2019)
3 lessons learned from analyzing journalist feedback for a year (Muck Rack Blog - June 25, 2019)
Content Marketing and Thought Leadership’s Role in Marketing Transformation (PAN Communications - June 24, 2019)
Assessing Potential Crisis Counselors (Behind the Lines - June 24, 2019)
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170) (The Echo Chamber podcast | Holmes Report - June 24, 2019) [PODCAST]
Mets PR Scores Win After Brutal Loss (O'Dwyer's - June 24, 2019)
Summary Section:
Study: Being Effective Is More Important Than Being Fast In Times Of Crisis
By Diana Marszalek
The Holmes Report - June 25, 2019
A new study from Hot Paper Lantern found the effectiveness of crisis responses makes a difference to retaining value.
Calling Facebook’s Social Platform a ‘Publication’ Is Good Media Relations
By Justin Joffe
PR News - June 24, 2019
Putting Facebook's problems with inconsistent messaging aside, the "platform vs. publisher" debate has considerable relevance for PR pros, whose success in media relations largely depends on building out some variation of a PESO strategy that involves a traditional ad spend, an an earned media component, solid SEO and robust owned content delivery channels.
11 Ways For Businesses To Appropriately Promote Their Social And Political Values
By Forbes Agency Council
Forbes - June 24, 2019
Members of Forbes Agency Council share advice to help businesses thoughtfully promote their social and political values.
Stun With Your Stunts - Part 2
By Khaled Abu Hishme
Cicero & Bernay PR - June 24, 2019
In the first part of my blog, I went through the factors that make your PR stunt successful. In this second part, I will go through some successful and trending stunts that took the world by storm.
My Unconventional Advice on What Clients and PR Reps Should Do in a PR Crisis (It’s Proven to Work)
By Arthur Solomon
Glean.info - June 24, 2019
How can PR reps minimize the flow of negative stories? My advice is unconventional, but I’ve proven it works better than the orthodox crisis management methodology.
6 Key Steps to Reclaiming Social Media With Inbound PR
By Mike Davies
Iliyana Stareva Blog - June 25, 2019
Here's how some agencies are finally realising the potential of social media to reach out directly to prospects, customers and journalists with Inbound PR.
3 lessons learned from analyzing journalist feedback for a year
By Domenica D'Ottavio, Brand Relationship Manager at Fractl
Muck Rack Blog - June 25, 2019
What makes a successful PR strategy? Is it a top-tier press mention that was widely shared? An on-brand placement with an influencer in your niche? Or simply a high placement rate? Success in digital PR means a lot of different things to a lot of different folks.
Content Marketing and Thought Leadership’s Role in Marketing Transformation
By Michael Brenner, CEO, Marketing Insider Group
PAN Communications - June 24, 2019
Telling the right story to your audience through content marketing and thought leadership can be a substantial catalyst in a paradigm shift from traditional marketing to marketing transformation. Let’s explore where this journey can take you.
Assessing Potential Crisis Counselors
By Cary Leibowitz
Behind the Lines - June 24, 2019
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170) [PODCAST]
The Echo Chamber podcast | Holmes Report - June 24, 2019
Weber Shandwick global president Gail Heimann is not only a Cannes veteran but one of the more insightful industry voices when it comes to distilling lessons from the annual creative jamboree.
Mets PR Scores Win After Brutal Loss
By Kevin Foley
O'Dwyer's - June 24, 2019
Having done a little sports reporting before beginning my public relations career, I know things can get a little brittle in locker rooms after a tough loss. That appears to be the case after the New York Mets blew a late lead over the Chicago Cubs Sunday.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.