Daily PR Brief - November 3rd, 2016
Good morning. Here are today's top clips -
Seven Ways To Recover From A Social Media Blunder (Forbes - November 3, 2016)
UFC ups Lenee Breckenridge to comms VP (PR Week - November 3, 2016)
Huntsworth Health's ApotheCom partners with Continuum Clinical (PR Week - November 3, 2016)
PR pros to those outraged by Starbucks' green cups: 'Grow the cup up' (PR Week - November 3, 2016)
Rasky Baerlein Bolsters Gov't Relations Practice (O'Dwyer's - November 2, 2016)
Planning Rare Disease Communications Programming (O'Dwyer's - November 2, 2016)
Finn Partners Hires Heinley as Health Group Deputy (O'Dwyer's - November 2, 2016)
5 ways you can craft pitches to pique journalists' interest (PR Daily - November 2, 2016)
20 email blunders to avoid (PR Daily - November 3, 2016)
3 obnoxious PR mistakes that drive reporters crazy (Ragan - November 2, 2016)
PRovoke16: What Does Celebrity Cruises' CEO Want From Her PR Firm? [VIDEO] (The Holmes Report - November 2, 2016)
4 SEO Writing Tips That Will Secure High Search Rankings (PR News - November 2, 2016)
The Reis Group Promotes Lauren K. Musiol and Hieu D. Nguyen to Vice President (Bulldog Reporter - November 3, 2016)
Balsera Communications Wins Public Affairs Campaign of the Year at the 2016 HPRA ¡Bravo! Awards (Bulldog Reporter - November 3, 2016)
Brand Perception in Focus: 4 Steps to Optimizing Your Brand Equity (Bulldog Reporter - November 3, 2016)
Personal Versus Private in PR and Social Media (Cision - November 3, 2016)
PR Girls We Love: Carly Sullivan, Senior PR Manager, Coastal (PR Couture - November 2, 2016)
Looking Good on Paper: Writing a Memorable Bio (Shonali Burke Consulting - November 2, 2016)
Throwing stones at hyenas (Influence Magazine - Chartered Institute of Public Relations - November 1, 2016)
Summary Section:
Seven Ways To Recover From A Social Media Blunder
Forbes - November 3, 2016
Have prominent brand executives or influencers chime in on personal social media accounts to apologize and reiterate that the post in question doesn’t represent your brand. Immediate action by brand leaders helps to calm the waters faster than an apology written by someone in the social media department. - Dan Golden, Be Found Online
UFC ups Lenee Breckenridge to comms VP
By Sean Czarnecki
PR Week - November 3, 2016
Prior to joining UFC in January 2014, Breckenridge was a VP at Ketchum Sports & Entertainment. She has also worked at Rogers & Cowan, Warner Bros. Television, and CBS Television Studios, according to her LinkedIn account. Breckenridge has helped Rousey secure appearances on The Ellen DeGeneres Show and the cover of Sports Illustrated, which called her "the world’s most dominant athlete," the organization said in a statement.
Huntsworth Health's ApotheCom partners with Continuum Clinical
By Alison Kanski
PR Week - November 3, 2016
Continuum’s services include clinical research expertise like patient recruitment with medical communications and PR. It is based in Chicago. ApotheCom has reorganized into three practice areas—medical marketing, scientific communications and publications, and access and outcome—over the past year. Huntsworth Health made agency leadership changes at ApotheCom sister agencies Tonic Life Communications and Nitrogen last month, promoting Maryellen Royle and Jon Clark to CEO roles at the respective firms.
PR pros to those outraged by Starbucks' green cups: 'Grow the cup up'
By Diana Bradley
PR Week - November 3, 2016
Some customers threatened on social media to boycott the chain, accusing it of over-the-top political correctness. Several communications pros said on Twitter that the cups were nothing to make a fuss about.
Rasky Baerlein Bolsters Gov't Relations Practice
O'Dwyer's - November 2, 2016
Brittany Beaulieu brings her experience serving on the Senate Foreign Relations Committee for Ranking member Ben Cardin (D-MD) over to Rasky Baerlein's Washington, D.C., office. She also served on the foreign policy staff of Senate Finance Committee Chairman Senator Max Baucus, current U.S. Ambassador to China. Rasky Baerlein is a nationally recognized PR and bipartisan government relations firm with more than two decades of experience. It comes in at #27 in O'Dwyer's ranking of PR firms with $14.1M in 2015 net fees.
Planning Rare Disease Communications Programming
By Donna LaVoie, President and CEO of LaVoieHealthScience
O'Dwyer's - November 2, 2016
Communicators need to understand that patients and their families, physicians, researchers, advocacy groups and other stakeholders have profound personal stakes in gaining recognition of the importance of the disease and its devastating consequences, the searches for effective treatments, and the importance of their roles in the process. When framing communications, it is essential to understand the personal motivations of audience members. A master plan is key to the success of any communications program. Integration. Planning and executing a communications program for any product development, launch, and follow-up is a series of complex challenges.
Finn Partners Hires Heinley as Health Group Deputy
By Jon Gingerich
O'Dwyer's - November 2, 2016
Finn Partners has appointed Michael Heinley as partner and deputy of the global independent agency’s New York health practice. Heinley joins the agency from online health publisher WebMD, where he was VP of corporate communications. He was also formerly a senior director of corporate communications at Merck & Co, and held an account supervisor role at Hill & Knowlton. Heinley is charged with coordinating global professional development efforts for Finn Partners’ Health Practice throughout the agency’s 14 offices. Finn Partners in October also named Arielle Bernstein Pinsof a partner in the agency’s health practice.
5 ways you can craft pitches to pique journalists' interest
By Danielle Cyr
PR Daily - November 2, 2016
Exclusives: To warrant an exclusive, your story must have high news value and relevance to the news outlet's readers, viewers or listeners. Trend pieces: Provide data on the supply/demand correlation, and offer clients/contacts to provide relevant anecdotes. Local perspectives on national news. Impact pieces. Stories with personal connections.
20 email blunders to avoid
By Peter Gasca
PR Daily - November 3, 2016
Email continues to be our primary means of communicating, both personally and professionally. Because of this, it needs to be an important consideration as part of our personal brand, reflecting in every email we send who we are and how we want to be seen. With that said, here are a few common email mistakes you can avoid. Including vague subject descriptions. Not introducing yourself. Not introducing your topic. Abusing the "urgent" setting. Attaching large or questionable files. Including improper links. Asking for personal or sensitive information. Discussing sensitive matters. Sending inappropriate content. Failing to use “BCC” with distribution lists. Using “CC” inappropriately. Ignoring proper grammar and etiquette. Getting too familiar. Not deleting email trails. Confusing gender. Sending angry emails. Sending pointless messages. Playing date tag. Not including a specific call to action (if one is needed). Getting in the last word.
3 obnoxious PR mistakes that drive reporters crazy
By Brian Pittman, Ragan Communications consultant and webinar manager for PR Daily’s PR University
Ragan - November 2, 2016
Never visiting a newsroom. “To truly understand how a newsroom works, how stories are developed, how some make the cut and others don’t, and how intense deadlines rule the day, one needs to experience it firsthand,” says Jennifer Stauss, a strategist at Bozell who worked in an Omaha TV newsroom before jumping to PR. If you’re already in PR but lack this background, ask your local media contacts for an opportunity to shadow them awhile. Relying on media databases: The implication is that many media databases aren’t as up to date as you might think. Abusing email: Her advice is to delete “email blast” and “spray and pray” from your arsenal when it comes to media outreach. “The more you focus on quality of pitches over quantity of pitches, the better your results will be,” says Stauss.
PRovoke16: What Does Celebrity Cruises' CEO Want From Her PR Firm? [VIDEO]
The Holmes Report - November 2, 2016
Lisa Lutoff-Perlo breaks down the key requirements for her public relations partner, at the PRovoke16 conference in Miami.
4 SEO Writing Tips That Will Secure High Search Rankings
By Mark Renfree
PR News - November 2, 2016
Use Google AdWords Keyword Planner. If you’re just getting started with your blog, choose to focus on keyword variations with less competition. Take advantage of free tools such as Yoast. Compose lists. Studies have shown that people will click on articles with a larger number in the title, and that odd numbers also perform slightly better. Write for your customers, not a search engine.
The Reis Group Promotes Lauren K. Musiol and Hieu D. Nguyen to Vice President
Bulldog Reporter - November 3, 2016
Musiol has been an exceptional campaign and account manager since joining her in 2006, Reis said, citing Musiol’s “decade-long passion, commitment, and hard work on every project she’s handled. Nguyen’s deep understanding of science and policy is routinely tapped by the firm to translate complex issues for clients navigating the changing marketplace and serving consumer audiences. He joined the team in 2014 as a Managing Supervisor after working in communications and pharmaceuticals. Musiol and Nguyen’s promotions bolster the firm’s leadership team, comprised of a core of experienced communications professionals that includes Vice President Tamara Moore.
Balsera Communications Wins Public Affairs Campaign of the Year at the 2016 HPRA ¡Bravo! Awards
Bulldog Reporter - November 3, 2016
Progressive Waste Solutions, one of the three largest waste management companies in the nation, hired Balsera Communications to aid in their contract bid to provide waste removal services to the City of Hialeah. After successfully winning the bid, Balsera Communications enabled them to effectively engage, communicate and educate residents, community leaders, elected officials and City employees on the processes necessary for a change in operations.
Brand Perception in Focus: 4 Steps to Optimizing Your Brand Equity
By Can Malay, MediaMiser
Bulldog Reporter - November 3, 2016
According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social media but also more traditional activities such as brand management. Before anything else, you need to understand a few things, namely your competitors, your audience, and your company’s current situation. Consider doing primary and/or secondary market research to capture the data you need. Media monitoring and media analysis will enable you to identify trends in your target market and uncover competitive intelligence to determine your positioning strategy.
Personal Versus Private in PR and Social Media
By Courtney Lukitsch, Founder and Principal at Gotham PR
Cision - November 3, 2016
If you are proud of something happening in your professional life, choosing to share the accomplishment with your personal followers speaks to the quality of your work. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members. This has not only provided a perpetual referral system to help each other reach new opportunities and contacts, it has also helped me realize that employees want a coach not a boss and to learn at a very advanced level at a young age
PR Girls We Love: Carly Sullivan, Senior PR Manager, Coastal
By Crosby Noricks
PR Couture - November 2, 2016
"I don’t do well with cookie cutter. I approach things with the mentality of what’s the best, most meaningful and impactful way of doing things vs. what’s the traditional approach. I always ask what’s right for us and what’s right for them- them being an influencer, an editor, a publication, our customers. The industry is at a point where things are evolving so quickly allowing us to write our own rules of engagement and find success in doing so. Mine are rooted in authenticity- both in who/how we pitch and how we show up for our others."
Looking Good on Paper: Writing a Memorable Bio
By Elaine Andrus
Shonali Burke Consulting - November 2, 2016
Think for a moment. Start with the basics. Highlight how you got started. If there was a pivotal point or inspiration for your career, be sure to include it. Say what you actually do. Say how you do it. To get some perspective, consider asking a friend or co-worker about your professional strengths or attributes. Keep it updated.
Throwing stones at hyenas
By Christopher Genasi, Managing Director of Grayling Kenya Limited
Influence Magazine - Chartered Institute of Public Relations - November 1, 2016
I run Grayling’s office in Nairobi. We are a PR consultancy working for a mix of multinational firms and local Kenyan organisations operating throughout sub-Saharan Africa, so I can only give a view on the ethics of working in these markets. Highly aggressive personal attacks on business rivals or media stories placed that are less than honest are all activities I frequently hear people speak of as part of doing PR in this market. The majority of PR practitioners abide by the highest standards of ethics in this market. This involves PR professionals in the fundamentals, when the business is looking at setting its ethical behaviour and policies, beyond solely advising at the points of crises. The PR profession here refuses to feed the hyenas that damage Africa’s reputation in the world.
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