Howdy! Enjoy Today's Daily PR Brief! - July 15, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Three Challenges with Inbound PR (Iliyana Stareva Blog - July 15, 2019)
How To Treat Each Agency Client Like A Business Partner (Forbes - July 15, 2019)
HBO's Head of PR to Depart After Nearly 40 Years (The Hollywood Reporter - July 15, 2019)
Starbucks reveals why brands should lead with values (PR Daily - July 15, 2019)
Understanding How Changing Media Sources in the Promotional Mix Inform Credibility and Consumer Action (Institute for Public Relations - July 15, 2019)
Risk and Reputation Management the Hot Topic at Press Lounge Gathering (Meltwater Blog - July 14, 2019)
The Cannabis Industry and the Importance of Good PR (5W Public Relations - July 15, 2019)
Content Promotion Strategies: How to Supercharge Your Content (Marx Communications - July 14, 2019)
Are PR Agency Valuations Worth the Time and Money? (CommPro - July 15, 2019)
Day in the life: Get to know Sarah Tatone, head of communications & PR, Vacasa (Muck Rack Blog - July 15, 2019)
Summary Section:
Three Challenges with Inbound PR
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog - July 15, 2019
Inbound PR is an evolution of traditional PR in an effort to keep up with constant changes in the digital age. But it comes with a set of challenges.
How To Treat Each Agency Client Like A Business Partner
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes - July 15, 2019
Approaching your agency clients with a more solid relationship can actually help your business take off — and get your clients invested in your overall success.
HBO's Head of PR to Depart After Nearly 40 Years
By Lesley Goldberg
The Hollywood Reporter - July 15, 2019
Quentin Schaffer, who reported to former CEO Richard Plepler, will exit his role as head of corporate communications in August.
Starbucks reveals why brands should lead with values
By Ted Kitterman
PR Daily - July 15, 2019
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it? Starbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to leave.
Understanding How Changing Media Sources in the Promotional Mix Inform Credibility and Consumer Action
By Julie O'Neil, Marianne Eisenmann and Maggie Holman
Institute for Public Relations - July 15, 2019
Given today’s increasingly complex and changing ecosystem of media sources, my colleagues and I revisited the topic of source credibility. We expanded our analysis of media sources to include not only earned media and traditional advertising, but also blogs and native advertising, a form of owned media designed to look like advertising.
Risk and Reputation Management the Hot Topic at Press Lounge Gathering
By Anna Laurila
Meltwater Blog - July 14, 2019
The panel agreed that the best way to manage a crisis is to be open and authentic, and quickly explain what can and will be done to rectify a situation.
The Cannabis Industry and the Importance of Good PR
By Cary Leibowitz
5W Public Relations - July 15, 2019
Whether it’s Facebook blocking company pages to traditional outlets outright rejecting advertising dollars, the challenges cannabis businesses face when trying to advertise can sometimes seem insurmountable. For emerging consumer brands, then, PR may be the only way to get consumers’ attention.
Content Promotion Strategies: How to Supercharge Your Content
By Wendy Marx, President of Marx Communications
Marx Communications - July 14, 2019
Would you like your content strategy to reach a wider audience? Then consider a few content promotion strategies and tactics you can employ.
Are PR Agency Valuations Worth the Time and Money?
By Art Stevens, Managing Partner, The Stevens Group
CommPro - July 15, 2019
Our profession has a process used to help determine the appropriate value of a PR agency. It’s called “valuation.”
Day in the life: Get to know Sarah Tatone, head of communications & PR, Vacasa
By Emma Haddad
Muck Rack Blog - July 15, 2019
Sarah Tatone is the Head of Communications and PR at Vacasa, North America’s largest vacation rental company. Vacasa is headquartered in Portland, Oregon and provides property management services for over 13,000 vacation rentals in the U.S.; Europe; Central and South America; and South Africa.
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