Hey Hey! Behold Today's Daily PR Brief! - July 17, 2019
Hello! Read some of today's best PR and Comms industry news clips:
What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again (Public Relations Society of America - July 16, 2019)
How to Integrate Owned and Earned Media In the PESO Model (Spin Sucks - July 16, 2019)
Speed Up Your Productivity By Slowing Down Your Work Habits (Forbes - July 17, 2019)
The 1 Anticipated PR Trend That's Coming True in 2019 (Inc. - July 16, 2019)
Omnicom's PR Units Slip 3.7% in Q2 (O'Dwyer's - July 17, 2019)
How to use food imagery to grab a bigger slice of the PR pie (PR Daily - July 16, 2019)
A slew of PR pros share what they do for a living (Ragan - July 17, 2019)
Study: Cyber Security, Data Privacy & Climate Change Top Issues Where Consumers Expect Brands To Take A Stand (The Holmes Report - July 17, 2019)
PRNEWS Honors Incredible Women Leaders in Healthcare Communications (PR News - July 17, 2019)
Takeaways from the 2019 International Journalism Festival (Edelman - July 16, 2019)
Summary Section:
What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again
By Lisa Arledge Powell
Public Relations Society of America - July 16, 2019
If you’re like Disney and have old content that’s just lion around (pun intended), then follow these tips to help it roar back to life.
How to Integrate Owned and Earned Media In the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 16, 2019
If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how.
Speed Up Your Productivity By Slowing Down Your Work Habits
By Amanda Brinkman, Chief Brand and Communications Officer at Deluxe
Forbes - July 17, 2019
Work slowly. Yes, you should tackle your in-box aggressively. But from a place of stillness that you must consciously create. That way you can focus better, which will help you move through tasks with efficiency, without feeling frantic. Easier said than done? Sure. Like sports, it takes practice. Here are six tips for getting started.
The 1 Anticipated PR Trend That's Coming True in 2019
By Amy George - Owner, By George Communications
Inc. - July 16, 2019
Some experts expected public relations to become more political in 2019 -- and it has. Consider recent PR moves by companies like Nike and Dick's Sporting Goods. What does it mean for entrepreneurs and small business owners? It's a reminder to know your audience and stay true to you.
Omnicom's PR Units Slip 3.7% in Q2
By Kevin McCauley
O'Dwyer's - July 17, 2019
Omnicom CEO John Wren reported today that Q2 PR revenues slipped 3.7 percent to $349.3M and 3.6 percent to $683.4M for the first-half.
How to use food imagery to grab a bigger slice of the PR pie
By Shelley Sorensen
PR Daily - July 16, 2019
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
A slew of PR pros share what they do for a living
By Frank Strong, Founder & President, Sword and the Script Media
Ragan - July 17, 2019
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Study: Cyber Security, Data Privacy & Climate Change Top Issues Where Consumers Expect Brands To Take A Stand
By Maja Pawinska Sims
The Holmes Report - July 17, 2019
Two thirds of consumer expect brands to show greater purpose and societal impact, finds new research from FleishmanHillard Fishburn.
PRNEWS Honors Incredible Women Leaders in Healthcare Communications
By Melissa Hoffmann
PR News - July 17, 2019
At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.
Takeaways from the 2019 International Journalism Festival
Edelman - July 16, 2019
The Edelman team in Italy assesses the concerns and trends shaping the future of journalism.
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