Have A Great Weekend! Read Today's Daily PR Brief! - July 19, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’ (MarketWatch - July 19, 2019)
Remapping Fashion PR: How One Agency Is Changing The Rules (Forbes - July 19, 2019)
Publicis Registers 1.6% Q2 Growth (O'Dwyer's - July 19, 2019)
Crucial parts of holding statements in crisis PR (PR Daily - July 18, 2019)
World PR Report Survey Opens For Views From Agency Leaders (The Holmes Report - July 19, 2019)
Adam Ritchie on Invention in PR (Ep. 177) (The Echo Chamber Podcast - July 19, 2019) [PODCAST]
What Oglivy’s Border Patrol Work Says About Clients With Shared Values (PR News - July 18, 2019)
PR Self-Defense: Four Ways To Fight Suspicious Media Requests (Forbes - July 19, 2019)
6 ways to up your storytelling game (Ragan - July 19, 2019)
Dutch airline KLM having week from hell following second PR gaffe (Irish Times - July 19, 2019)
Summary Section:
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’
By Meera Jagannathan
MarketWatch - July 19, 2019
Jeffrey Epstein wielded upper-crust cachet and an online PR storm to rehabilitate his image after registering as a sex offender more than a decade ago, according to a recent profile by The New York Times. But the latter tactic would be far less effective if he were to employ it today, reputation-management experts told MarketWatch.
Remapping Fashion PR: How One Agency Is Changing The Rules
By Stephan Rabimov
Forbes - July 19, 2019
Christian Daccache, founder of Bureau Des Createurs, reveals how the next generation sees its role in remapping fashion, what does emerging mean in the age of Insta-everything and why meditation is a solid business practice.
Publicis Registers 1.6% Q2 Growth
By Kevin McCauley
O'Dwyer's - July 19, 2019
Publicis Groupe CEO Arthur Sadoun reports a 1.6 percent rise in Q2 growth to $2.4B, a performance that was hampered by lackluster results on the US advertising front as clients slash fees.
Crucial parts of holding statements in crisis PR
By Adam Fisher
PR Daily - July 18, 2019
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
World PR Report Survey Opens For Views From Agency Leaders
By Maja Pawinska Sims
The Holmes Report - July 19, 2019
The World PR Report survey 2019/2020 has launched, and is now open for agency heads around the world to contribute their opinions, experiences and predictions about the state of the industry.
Adam Ritchie on Invention in PR (Ep. 177) [PODCAST]
The Echo Chamber Podcast - July 19, 2019
The founder of Boston-based independent brand communications agency Adam Ritchie Brand Direction joins the Echo Chamber to talk about "invention PR".
What Oglivy’s Border Patrol Work Says About Clients With Shared Values
By Justin Joffe
PR News - July 18, 2019
There's no question that we live in a divided time, when cultural concerns that are clear moral decisions for some are highly politicized issues of debate for others. Should PR firms always take on clients with the same values?
PR Self-Defense: Four Ways To Fight Suspicious Media Requests
By Curtis Sparrer, Principal at Bospar
Forbes - July 19, 2019
By digging deeper on story requests, PR professionals can present the full picture around a given media opportunity, placing themselves and their clients in a better position to manage the outcome.
6 ways to up your storytelling game
By Jim Ylisela
Ragan - July 19, 2019
Brand journalism helps organizations rise above the clutter of content on the web. But you have to keep evolving, just like other publishers fighting for a piece of their audience. To stay in place is to lose ground. Here are six reasons to take your storytelling to the next level—or maybe the one above that.
Dutch airline KLM having week from hell following second PR gaffe
By Conor Pope
Irish Times - July 19, 2019
It has been a bad, bad week for the Dutch airline KLM on Twitter.
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