Howdy! Behold Today's Daily PR Brief! - July 25, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Measuring PR value: Bigger isn’t always better (Muck Rack Blog - July 25, 2019)
How to Invigorate PR Content with Anecdotes – 10 Practical Recommendations (Glean.info - July 25, 2019)
It's All About Digital - Or Is It? (O'Dwyer's - July 25, 2019)
30 jobs in the PR and marketing world (PR Daily - July 25, 2019)
3 Things PR Pros Need to Know About Brand Safety (PR News - July 24, 2019)
Global Cloud-Based Communications and PR Solutions Leader (Cision - July 24, 2019)
The Whys and the Hows of Extraordinary Onboarding (Spin Sucks - July 24, 2019)
Employees as Marketers: Thoughts From 5WPR Founder (CommPro - July 24, 2019)
Media Matters: Beth Reeber Valone Talks Media Pitching and Her Average Day (Franco - July 24, 2019)
Florida Department of Transportation Issues Communications RFP (Everything PR - July 25, 2019)
Summary Section:
Measuring PR value: Bigger isn’t always better
By Carolyn McMaster
Muck Rack Blog - July 25, 2019
A main measurement of media relations effectiveness is the number of placements, or media hits, and the reach of those placements. The bigger the numbers, the better the success, right? Wrong -- at least a lot of the time.
How to Invigorate PR Content with Anecdotes – 10 Practical Recommendations
By William Comcowich
Glean.info - July 25, 2019
Anecdotes can transform dull copy into captivating articles or presentations and transfix audiences.
It's All About Digital - Or Is It?
By Andy Jorishie, EVP Director of Strategy at The Zimmerman Agency
O'Dwyer's - July 25, 2019
You’ve heard it before. In fact, you might’ve even been the one to say it. A proclamation that “it’s all about digital” and that nothing else matters.
30 jobs in the PR and marketing world
By Ted Kitterman
PR Daily - July 25, 2019
As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.
3 Things PR Pros Need to Know About Brand Safety
By Nicole Schuman
PR News - July 24, 2019
We took a look at several ways pr pros can proactively engage brand safety, and work towards promoting a clean reputation of your brand.
Global Cloud-Based Communications and PR Solutions Leader
Cision - July 24, 2019
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
The Whys and the Hows of Extraordinary Onboarding
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 24, 2019
Clients are very excited when they sign on with a new communications firm, but the wind goes out of their sails quickly if the onboarding stinks.
Employees as Marketers: Thoughts From 5WPR Founder
By Ronn Torossian, CEO of 5WPR
CommPro - July 24, 2019
Employees as marketers? Who would have thought? Ever go out for a bite and encounter a server whom you know right off the bat hates where she works? What does that tell you about the company’s culture? Would you consider working there or collaborating with them?
Media Matters: Beth Reeber Valone Talks Media Pitching and Her Average Day
By Jess Knight
Franco - July 24, 2019
Crain’s Detroit editor Beth Reeber Valone has always had a passion for journalism. She stopped by the office to share some pro tips on media pitching.
Florida Department of Transportation Issues Communications RFP
By Jim Crickell
Everything PR - July 25, 2019
The Florida Department of Transportation hereafter referred to as the Department, requires sealed written Proposals from qualified Proposers to provide Districtwide Public Communications Consulting Services on District Six Construction Projects for The Florida Department of Transportation.
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