Greetings! Peruse Today's Daily PR Brief! - July 31, 2019
Hello! Read some of today's best PR and Comms industry news clips:
PR And Media Strategy: Six Lessons Agency Leaders Learned From Mentors (Forbes - July 30, 2019)
PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola (Amendola Communications - July 30, 2019)
Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179) (The Echo Chamber Podcast - July 31, 2019) [PODCAST]
Capital One’s Data Breach Highlights the Power of Prompt Communication (PR News - July 30, 2019)
6 fictional journalists and how to pitch to them (PR Daily - July 31, 2019)
Make the most of your podcast interview: 2 things every guest needs (Muck Rack Blog - July 30, 2019)
City of Boerne Issues Public Relations Communications & Marketing RFP (Everything PR - July 31, 2019)
Preparing for the Legalization of Marijuana (Behind the Lines - July 31, 2019)
The Best Social Media Content is Tailored (March Communications - July 31, 2019)
Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research] (Glean.info - July 31, 2019)
Summary Section:
PR And Media Strategy: Six Lessons Agency Leaders Learned From Mentors
By Forbes Agency Council
Forbes - July 30, 2019
From financial to philosophical, business leaders share some of the more crucial advice they've gotten from mentors regarding media strategy.
PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola
Amendola Communications - July 30, 2019
Check out some of our top posts this summer that give insight on crisis management, getting more pitches accepted, and yes—measuring all of our stellar results.
Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179) [PODCAST]
The Echo Chamber Podcast - July 31, 2019
Generation Alpha is described as children of Millennials — or those born after 2010, notably the year the iPad and Instagram launched. In this episode of the Echo Chamber, Hotwire's Laura MacDonald talks about how these technological inventions are changing kids’ minds and what that ultimately means for communications.
Capital One’s Data Breach Highlights the Power of Prompt Communication
By Seth Arenstein
PR News - July 30, 2019
Data breaches occur so frequently that they can seem routine, as high tech enables hacking at an alarming rate. The most recent company to become a hacking victim, Capital One, estimates it will cost $100-$150 million to make things right.
6 fictional journalists and how to pitch to them
By Laura Hale Brockway
PR Daily - July 31, 2019
How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional.
Make the most of your podcast interview: 2 things every guest needs
By Tim O'Brien
Muck Rack Blog - July 30, 2019
Outside of making sure your spokesperson is properly briefed and coached, all you need to do is make sure your spokesperson knows who to call or where to go, right? Not quite.
City of Boerne Issues Public Relations Communications & Marketing RFP
Everything PR - July 31, 2019
Boerne is a city in and the county seat of Kendall County, Texas, United States, in the Texas Hill Country.
Preparing for the Legalization of Marijuana
By Ronn Torossian
Behind the Lines - July 31, 2019
One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.
The Best Social Media Content is Tailored
By Rachel Sword
March Communications - July 31, 2019
Having a consistent message helps audiences understand what your brand is all about. But the way you deliver that message should differ among the platforms.
Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research]
By William Comcowich
Glean.info - July 31, 2019
Relying solely on stellar financial results to build a good corporate reputation seldom works well.
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