Howdy! Check Out Your Daily PR Brief! - August 1, 2019

Hello! Read some of today's best PR and Comms industry news clips:
The Museum of PR Showcases the First Hundred Years of PR (CommPro - July 31, 2019)
Building A Media List? Follow These 12 Steps And Get Your Story Heard (Forbes - July 31, 2019)
30 jobs in the PR and marketing world (PR Daily - August 1, 2019)
How to stay afloat in the age of employee activism (Ragan - August 1, 2019)
Study: Thorough Agency Searches Lead To Better Outcomes (The Holmes Report - July 31, 2019)
Media Relations Lessons: Be More Like Chick-fil-A (PR News - July 31, 2019)
The PESO Model Prevents the Convergence of PR and Marketing (Spin Sucks - August 1, 2019)
Don’t Forget Industry Analysts in PR Programs (Amendola Communications - July 31, 2019)
Agency lessons from startup land (Influence - August 1, 2019)
Follow Through and Thank You (Creative PR - July 31, 2019)
The Similarities Between PR and Journalism (Franco - July 31, 2019)
Summary Section:
The Museum of PR Showcases the First Hundred Years of PR
CommPro - July 31, 2019
As part of CommPRO's commitment to advancing education, we'd like to salute today our industry's one and only museum, the Museum of Public Relations. The Museum of PR is a 501(c)3 educational institution, chartered by the New York State Department of Education, serves as the PR field’s only repository of our history.
Building A Media List? Follow These 12 Steps And Get Your Story Heard
By Forbes Agency Council
Forbes - July 31, 2019
Make sure you're getting your story out to the right people -- and out to a bigger audience -- with these tips from Forbes Agency Council experts.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - August 1, 2019
Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position.
How to stay afloat in the age of employee activism
By Shel Holtz, Director of Internal Communication at Webcor
Ragan - August 1, 2019
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to
Study: Thorough Agency Searches Lead To Better Outcomes
By Diana Marszalek
The Holmes Report - July 31, 2019
A report from the Institute of Public Relations and RFP Associates shows 35% of companies are not satisfied with their primary PR agency partners.
Media Relations Lessons: Be More Like Chick-fil-A
By Frank Ahrens, VP at BGR PR
PR News - July 31, 2019
Anyone who’s been to a Chick-fil-A cannot fail to notice one thing, aside from the delicious waffle fries: the consistently and relentlessly cheerful crew.
The PESO Model Prevents the Convergence of PR and Marketing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 1, 2019
The 2019 Global Communications Report shows, in the next five years, marketing will own the PESO model and PR will be relegated to a tactic.
Don’t Forget Industry Analysts in PR Programs
By Philip Anast
Amendola Communications - July 31, 2019
It's easy to overlook industry analysts when building a PR program. But that would be a mistake. Here's how you can work with analysts more effectively.
Agency lessons from startup land
By Max Tatton-Brown, Founder and MD of Augur Communications
Influence - August 1, 2019
Considering everything I’ve learned working closely with the stakeholders of this world, I think there are some clear lessons for the agency industry.
Follow Through and Thank You
By Glenn Karwoski
Creative PR - July 31, 2019
A few days ago, I was online looking at a professional services provider and the site prompted me to complete a form indicating my interest and they would contact me “right away.” I’m still waiting to hear from them.
The Similarities Between PR and Journalism
By Jess Knight
Franco - July 31, 2019
Many people make the career switch from journalism to public relations. PR Coordinator Jess Knight has noticed several similarities between the two careers.
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