Have An Amazing Weekend! Behold Your Daily PR Brief! - August 2, 2019
Hello! Read some of today's best PR and Comms industry news clips:
14 Ways To Deal With Common PR Industry Stresses (Forbes - August 1, 2019)
Should PR Agencies Represent Reprehensible Clients? (Glean.info - August 2, 2019)
Don't Let Cambridge Analytica Fool You Again — Crisis PR Is Rarely Unavailable (The Holmes Report - August 2, 2019)
Working Title: PR's Role in Amplifying Brand Content (Meltwater Blog - August 1, 2019)
How To Leave A Big Impression In A Small Amount of Time (Even if you’re shy) (PR Couture - August 1, 2019)
How to manage your flexible talent in PR (PRmoment - August 1, 2019)
Earning Respect in the Workplace (Everything PR - August 2, 2019)
Chasing causality: How to measure PR realistically (Babel - August 2, 2019)
Why Earned Media Is Still Relevant In PR (Crenshaw Communications - August 1, 2019)
Why Agencies And Clients Must Align Expectations For PR Success (Forbes - August 1, 2019)
Handling Apologies and Politically-Charged Situations (Creative PR - August 2, 2019)
Stop trying to be unique: PR needs to blend in more (Online PR Blog - The Hoffman Agency - August 1, 2019)
Summary Section:
14 Ways To Deal With Common PR Industry Stresses
By Forbes Agency Council
Forbes - August 1, 2019
As one of the most stressful industries out there, PR is no joke. The experts of Forbes Agency Council share how to make sure you don't let it get the best of you.
Should PR Agencies Represent Reprehensible Clients?
By William Comcowich
Glean.info - August 2, 2019
Do unpopular people, even accused criminals, deserve PR services? While lawyers argue that everyone has the right to legal representation, the argument doesn’t translate to PR services.
Don't Let Cambridge Analytica Fool You Again — Crisis PR Is Rarely Unavailable
By Arun Sudhaman
The Holmes Report - August 2, 2019
Edelman's GEO Group quandary is just the latest example of the risks posed by 'toxic' clients.
Working Title: PR's Role in Amplifying Brand Content
By Erika Heald
Meltwater Blog - August 1, 2019
When PR is dialed into the content marketing organization’s workflow, it opens up a whole new treasure trove of potential coverage, while turning PR into a corporate MVP by amplifying brand content.
How To Leave A Big Impression In A Small Amount of Time (Even if you’re shy)
By Michelby Whitehead
PR Couture - August 1, 2019
Are you a shy media maven, princess of the pitch, or a branding bad ass? Here are four tips to make ALL the connections at your next event.
How to manage your flexible talent in PR
By Nigel Sarbutts, Founder of The PR Cavalry
PRmoment - August 1, 2019
A strategic approach to flexible resources and talent is the way for agencies and in-house departments to address the increasing volatility in demand for their services.
Earning Respect in the Workplace
By Jim Crickell
Everything PR - August 2, 2019
Leadership is not something that everyone is naturally adept at. Respect is not automatically given, particularly in situations where the new leader is coming from outside of the company.
Chasing causality: How to measure PR realistically
By Joanna Timmermann
Babel - August 2, 2019
Where do we start when we want to measure PR campaigns? Let me run you through eight things to think about when designing a measurement program. ...
Why Earned Media Is Still Relevant In PR
By Dorothy Crenshaw
Crenshaw Communications - August 1, 2019
PR agencies are under pressure to diversity their offerings beyond earned media, which is labor-intensive and hard to scale. But for PR firms and their clients, earned media may be more relevant than ever.
Why Agencies And Clients Must Align Expectations For PR Success
By Ethan Parker, Founder & CEO of Treble
Forbes - August 1, 2019
One of the more challenging aspects of PR is that you have two sets of people that you have to align with: clients and the media. Here are three ideas for both clients and agencies that can help bridge the gap to achieve success.
Handling Apologies and Politically-Charged Situations
By CeCelia Hubbartt
Creative PR - August 2, 2019
Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues.
Stop trying to be unique: PR needs to blend in more
By Roberta Main Millar
Online PR Blog - The Hoffman Agency - August 1, 2019
PR needs to blend into the marketing mix, and better integrate into the center of marketing campaigns. Collaboration is key between agencies and clients.
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