Greetings! Check Out Your Daily PR Brief! - August 6, 2019
Hello! Read some of today's best PR and Comms industry news clips:
5 Tips to Effectively Engage Generation Zers (Public Relations Society of America - August 6, 2019)
Edelman Falls Short As PR Industry Leader (Crenshaw Communications - August 5, 2019)
14 Tips For Agencies On How To Promote Themselves (Forbes - August 6, 2019)
PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch (Business Insider - August 6, 2019)
How to Research the Reporters You Want to Pitch (PR News - August 5, 2019)
Emerging Trends in PR Firms Shaping the Marketing World (Everything PR - August 5, 2019)
How Integrated Marketing and PR are Redefining the Modern Workforce (PAN Communications - August 6, 2019)
How to Get Positive Press from Negative Events (O'Dwyer's - August 6, 2019)
12 Creative Ways PR Pros Can Overcome Writer’s Block (Glean.info - August 5, 2019)
Your CEO doesn’t have to post his own articles to be effective on LinkedIn (Communications Conversations - August 5, 2019)
Summary Section:
5 Tips to Effectively Engage Generation Zers
By Mark Beal
Public Relations Society of America - August 6, 2019
Salty, Nugget, Spill the Tea, Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast.
Edelman Falls Short As PR Industry Leader
By Dorothy Crenshaw
Crenshaw Communications - August 5, 2019
Edelman has tried to align itself with trust and ethical behavior in PR. But it has not shown itself to be a worthy role model.
14 Tips For Agencies On How To Promote Themselves
By Forbes Agency Council
Forbes - August 6, 2019
Agencies know how to promote their clients, but they also need to promote themselves if they want to continue growing. Here's how to market your agency and its services.
PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch
By Lucia Moses
Business Insider - August 6, 2019
PR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.
How to Research the Reporters You Want to Pitch
By Mark Renfree
PR News - August 5, 2019
By researching smarter, not harder, PR pros can make sure their pitches get in front of the right set of eyeballs.
Emerging Trends in PR Firms Shaping the Marketing World
By Jade Minh
Everything PR - August 5, 2019
Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge impact on the services offered by influencer marketing agencies and brands.
How Integrated Marketing and PR are Redefining the Modern Workforce
By Stephanie Ward
PAN Communications - August 6, 2019
B2B brands: It's time to properly integrate your teams and marketing approaches to develop a unified image for your customers.
How to Get Positive Press from Negative Events
By Frank Tortorici, Senior Strategist of Media Relations at Marketing Maven
O'Dwyer's - August 6, 2019
Everyone dreads bad news. And all public relations executives dread bad news about their clients. But if you’re a crafty PR person, sometimes a piece of news that’s overall on the negative side can be turned into a positive story for your client.
12 Creative Ways PR Pros Can Overcome Writer’s Block
By William Comcowich
Glean.info - August 5, 2019
These are some of the most popular and effective techniques PR pros and writing consultants recommend for overcoming writer’s block.
Your CEO doesn’t have to post his own articles to be effective on LinkedIn
Communications Conversations - August 5, 2019
There is a more well-rounded approach that a few CEOs are taking that I think is very interesting. And, it has more to do with community-building than it does thought leadership.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.