Hello! Behold Today's Daily PR Brief! - August 7, 2019
Hello! Read some of today's best PR and Comms industry news clips:
The Drum PR Awards 2019 finalists: 'Great storytelling continues to cut through the noise' (The Drum - August 7, 2019)
Toni Morrison’s Lessons on Storytelling and Communication (PR News - August 7, 2019)
Why and how internal comms should add value (Ragan - August 7, 2019)
Influence 100: PR Budgets Show Upward Tick After Years Of Decline (The Holmes Report - August 7, 2019)
How to Create the Perfect PR Person (PR News - August 6, 2019)
Measuring the Impact of Earned Media Content (Cision - August 7, 2019)
Key PR Measurement Challenge: How to Prove Value (Glean.info - August 6, 2019)
4 Steps to Solving a PR Crisis with Influencer Marketing (CommPro - August 7, 2019)
Crisis media management: Misjudged response triggers social media storm (Media First (UK) - August 7, 2019)
What the Kardashians Teach Us About Good PR (Everything PR - August 6, 2019)
Summary Section:
The Drum PR Awards 2019 finalists: 'Great storytelling continues to cut through the noise'
By Danielle Gibson
The Drum - August 7, 2019
The Drum PR Awards 2019 judging day has come to a close and we can now reveal the hopeful finalists for the inaugural year.
Toni Morrison’s Lessons on Storytelling and Communication
By Justin Joffe
PR News - August 7, 2019
When writer, educator and humanitarian Toni Morrison died on Aug. 5 at age 88, she left behind a hallowed literary legacy that moved the world. Let's look at some of Toni Morrison's most powerful quotes on storytelling.
Why and how internal comms should add value
By Jim Shaffer
Ragan - August 7, 2019
Rather than draining company coffers, your employee messaging efforts can boost productivity and curtail workers’ injuries. That’s a win for all involved.
Influence 100: PR Budgets Show Upward Tick After Years Of Decline
By Maja Pawinska Sims
The Holmes Report - August 7, 2019
Research reveals the world's most powerful communicators now control PR spend of more than $4.8bn, up 45% from $3.3bn in 2018.
How to Create the Perfect PR Person
By Arthur Solomon
PR News - August 6, 2019
Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro.
Measuring the Impact of Earned Media Content
Cision - August 7, 2019
As you strategize between your Owned, Paid, and Earned media for the upcoming year, consider how your teams are measuring each item.
Key PR Measurement Challenge: How to Prove Value
By William Comcowich
Glean.info - August 6, 2019
Improved PR measurement services now available can demonstrate how PR contributes to business goals.
4 Steps to Solving a PR Crisis with Influencer Marketing
By Mandy Anderson, VP of Sales, Sway Group
CommPro - August 7, 2019
In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.
Crisis media management: Misjudged response triggers social media storm
By Adam Fisher
Media First (UK) - August 7, 2019
How would you respond if a photo which could be potentially damaging to your organization was posted on social media? Would you request the picture was taken down?
What the Kardashians Teach Us About Good PR
By Julio Juarez
Everything PR - August 6, 2019
The Kardashian family name has become a brand of its own and is now a household name across the US and the rest of the world. How, then, has this family managed to gain such fame? The answer is good public relations.
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