Happy Friday! Please Enjoy Your Daily PR Brief! - August 9, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves only for good PR (The Conversation - August 9, 2019)
Can Equinox and SoulCycle Recover From a Brand Values Disconnect? (PR News - August 8, 2019)
Three Lessons Learned From Building An Online Customer Community (Forbes - August 9, 2019)
This Walmart PR Tactic in the Wake of the El Paso Shooting Is Embarrassing and Inadequate (Paste Magazine - August 9, 2019)
What's Your Favorite Communications Movie? (Spin Sucks - August 9, 2019)
7 ways to improve your business writing (Media First (UK) - August 9, 2019)
How Strong Internal Communications Can Complement PR & Social Media Campaigns (Olive Creative Strategies - August 8, 2019)
How to Improve PR Pitches to Hispanic Media Outlets (Glean.info - August 9, 2019)
Customer Experience Research: The Secret to Brand Experience Innovation (Kelton Global - August 8, 2019)
Is it ok for the workplace to monitor your social media feed? (HMA Public Relations - August 8, 2019)
Core Values and Marketing Go Hand-in-Hand. Here's why! (Spark PR - August 8, 2019)
Summary Section:
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves only for good PR
By Kim Sheehan
The Conversation - August 9, 2019
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Can Equinox and SoulCycle Recover From a Brand Values Disconnect?
By Nicole Schuman
PR News - August 8, 2019
Regardless of the response, has the damage already been done? How can a brand handle a response to the outlying activities of its investors?
Three Lessons Learned From Building An Online Customer Community
By Prashant Bhatia, Global Chief Product and Marketing Officer for Stibo Systems
Forbes - August 9, 2019
Being a leader in your vertical requires actively engaging your customers, as well as fostering the conversations that will move your industry forward.
This Walmart PR Tactic in the Wake of the El Paso Shooting Is Embarrassing and Inadequate
By Shane Ryan
Paste Magazine - August 9, 2019
Walmart could have responded in some meaningful way, by stopping the sale of guns or videogames, but that was always extremely unlikely. What they ultimately chose to do is embarrassing—a bromide because they felt like they couldn’t just do nothing.
What's Your Favorite Communications Movie?
By Whitney Danhauer
Spin Sucks - August 9, 2019
Do you have a favorite communications movie? That's what Whitney Danhauer asked in this edition of the #SpinSucksQuestion and we cast a wide net!
7 ways to improve your business writing
By Adam Fisher
Media First (UK) - August 9, 2019
The average worker spends 28 percent of their working week on email. And in the time you spend on email each year you could climb Mount Everest - twice.
How Strong Internal Communications Can Complement PR & Social Media Campaigns
By Lauren Spinelli
Olive Creative Strategies - August 8, 2019
What is being said about your company, product or event to the public is just as important as what is being said about you internally. Before you launch the search for ambassadors and influencers, don’t forget about your colleagues!
How to Improve PR Pitches to Hispanic Media Outlets
By William Comcowich
Glean.info - August 9, 2019
Brands cannot afford to ignore Hispanic media outlets in the US, now a major factor in the American media landscape.
Customer Experience Research: The Secret to Brand Experience Innovation
By Mike Henderson
Kelton Global - August 8, 2019
How to expand your approach to customer experience research and innovation to drive new value to your customers and propel your brand forward.
Is it ok for the workplace to monitor your social media feed?
By Abbie S. Fink
HMA Public Relations - August 8, 2019
Social media has given us a platform for our personal views. When those personal views come into conflict with your profession, have you crossed the line?
Core Values and Marketing Go Hand-in-Hand. Here's why!
Spark PR - August 8, 2019
Core values help you audience to feel more of a connection to your company, which in turn, will drive consistent business and impact the bottom line.
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