Hello! Peruse Today's Daily PR Brief! - August 12, 2019
Hello! Read some of today's best PR and Comms industry news clips:
11 Ways To Encourage Customers To Review And Recommend Your Company (Forbes - August 12, 2019)
Want to Start Your Own Agency? A How To Guide (culpwrit - August 12, 2019)
The Cost of Being 'Woke' (O'Dwyer's - August 12, 2019)
4 social media pitfalls for communicators (PR Daily - August 9, 2019)
Slowdown For WPP’s PR Division In Second Quarter (The Holmes Report - August 12, 2019)
Why Marketing and Comms Should Start Working with Trend Forecasters (Meltwater Blog - August 11, 2019)
Uber’s Crisis Communications are Far From Over (CommPro - August 12, 2019)
The dying art of small talk in the social media age–and the implications for communicators (Communications Conversations - August 12, 2019)
The PR Battle for Hong Kong (Ep. 180) (The Echo Chamber podcast | Holmes Report - August 9, 2019) [PODCAST]
How do you define public relations? (Muck Rack Blog - August 12, 2019)
Media Relations Through the Eyes of a Reporter (Business 2 Community - August 9, 2019)
Summary Section:
11 Ways To Encourage Customers To Review And Recommend Your Company
By Forbes Agency Council
Forbes - August 12, 2019
Customer reviews and recommendations mean everything in an age when consumers extensively research everything they buy. Follow these tips to encourage reviews from satisfied buyers.
Want to Start Your Own Agency? A How To Guide
By Adam Ritchie
culpwrit - August 12, 2019
It doesn’t take a large up-front investment to start a PR business, but it takes a lifetime of investment to build one that lasts and lets you to work to your potential. Here are some lessons for starting your own practice after graduation.
The Cost of Being 'Woke'
By Andrew Healy, Co-Founding Partner at Water & Wall Group
O'Dwyer's - August 12, 2019
From the explosion of social media to personalizing and tailoring the way news and content is shared with clients, to implementing a content marketing plan to tell stories in different ways, our industry has almost had to adapt to constant adaptation.
4 social media pitfalls for communicators
By Robby Brumberg
PR Daily - August 9, 2019
This isn’t one of those “Old man yells at digital cloud” posts that encourages everyone to just log off forever. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads.
Slowdown For WPP’s PR Division In Second Quarter
By Maja Pawinska Sims
The Holmes Report - August 12, 2019
The holding company said like-for-like revenue was down 2.6% after weaker financial PR performance.
Why Marketing and Comms Should Start Working with Trend Forecasters
By John Boitnott
Meltwater Blog - August 11, 2019
With marketing and communications becoming increasingly data driven, trend forecasters are the next step for upping your game. Through research and expertise, they can help you shape your industry and consumer perception of your brand.
Uber’s Crisis Communications are Far From Over
By Ronn Torossian, CEO of 5WPR
CommPro - August 12, 2019
Business model issues aside, we can be sure of one thing: the way Uber handles its crisis PR issues is only hurting its bottom line.
The dying art of small talk in the social media age–and the implications for communicators
By Arik Hanson, Principal of ACH Communications
Communications Conversations - August 12, 2019
As technology continues to kill the art of conversation and our ability (and desire, in many cases) to interact with others, think about the ramifications of that shift for your career.
The PR Battle for Hong Kong (Ep. 180) [PODCAST]
The Echo Chamber podcast | Holmes Report - August 9, 2019
Holmes Report CEO and editor-in-chief Arun Sudhaman, who is based in Hong Kong, talks to EMEA editor Maja Pawinska Sims about the increasingly turbulent political situation in the city, and assesses whether the Hong Kong leadership or the protestors are winning from a crisis management, communications and PR perspective, as well as looking at the role of technology and the media in the ongoing conflict.
How do you define public relations?
By Mike Schneider
Muck Rack Blog - August 12, 2019
Do a quick Google search for the definition of PR, and you’re likely to be met with vastly different definitions of the profession from a variety of reputable sources. It’s no surprise that PR has a PR problem.
Media Relations Through the Eyes of a Reporter
By Elisabeth O'Donnell
Business 2 Community - August 9, 2019
Ever wonder what the reporter on the other side of your pitch is thinking?
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