Happy Wednesday! Take A Look At Your Daily PR Brief! - August 14, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Best Online Tools for a Public Relations Agency (BLND Public Relations - August 14, 2019)
“They Said What?” – Nine Top Tips for PR Professionals from Lawyers (Influence (UK) - August 14, 2019)
10 Things Your Publicist Would Do If S/he Ran Your Company (Amendola Communications - August 14, 2019)
Billing Rates Up, Productivity Down at PR Firms (O'Dwyer's - August 14, 2019)
Why empathy is a crucial skill for marketers and PR pros (PR Daily - August 13, 2019)
4 Ways Visuals Can Make Your PR Pitch a Success (Entrepreneur - August 13, 2019)
PR's Role in the IPO Frenzy (The Holmes Report - August 14, 2019)
How Content Spreads Online with NewsWhip (Ep. 181) (The Echo Chamber podcast | Holmes Report - August 13, 2019) [PODCAST]
Lessons in Timely and Tactful Response from the Newark Water Crisis (PR News - August 13, 2019)
3 Takeaways from MIT SMR/Glassdoor Culture 500 Report (CommPro - August 14, 2019)
Summary Section:
Best Online Tools for a Public Relations Agency
BLND Public Relations - August 14, 2019
Working at a public relations agency can be a difficult task. We have listed out our top tools that help make our lives just a little easier.
“They Said What?” – Nine Top Tips for PR Professionals from Lawyers
By Emma Yates
Influence (UK) - August 14, 2019
Reputation management skills and knowledge are more vital than ever and here are nine things for PR professionals to consider.
10 Things Your Publicist Would Do If S/he Ran Your Company
Amendola Communications - August 14, 2019
Public relations shouldn't be a spectator sport for C-suite executives. This blog post explains what publicists need most from those execs to succeed.
Billing Rates Up, Productivity Down at PR Firms
By Jon Gingerich
O'Dwyer's - August 14, 2019
PR firms increased the average hourly rates they charge clients in 2018 from the year prior, according to an annual survey conducted by PR merger and acquisition consultancy Gould+Partners.
Why empathy is a crucial skill for marketers and PR pros
By Ronn Torossian, CEO of 5WPR
PR Daily - August 13, 2019
When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes. It may sound odd, but empathy is one of the more valuable skills that a digital marketing expert should possess.
4 Ways Visuals Can Make Your PR Pitch a Success
By Dmitry Dragilev
Entrepreneur - August 13, 2019
In this fast-paced world of information, it's vital to stick out, but getting eyeballs on your content takes a certain level of skill or budget. Visuals are going to be a huge component to any successful PR strategy, and below are some ideas worth considering for your next campaign.
PR's Role in the IPO Frenzy
By Aarti Shah
The Holmes Report - August 14, 2019
With fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, attorneys and bankers.
How Content Spreads Online with NewsWhip (Ep. 181) [PODCAST]
The Echo Chamber podcast | Holmes Report - August 13, 2019
NewsWhip CEO Paul Quigley joins the Echo Chamber to talk about how content spreads online. In a conversation with Aarti Shah, Quigley explains how understanding the way content moves online can help the PR industry evolve its approach to predictive analytics and also fight misinformation.
Lessons in Timely and Tactful Response from the Newark Water Crisis
By Meredith Klenkel
PR News - August 13, 2019
The Newark water crisis, like its sister tragedy in Flint, Michigan, has proven to be an insurmountable PR challenge for local government.
3 Takeaways from MIT SMR/Glassdoor Culture 500 Report
By Azhar Unwala, Senior Analyst, PublicRelay
CommPro - August 14, 2019
A recent MIT Sloan/Glassdoor study titled “Measuring Culture in Leading Companies” demonstrates an innovative approach to understanding culture by mining information from employee review sites like Glassdoor.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.