Happy Monday! Please Enjoy Your Daily PR Brief! - August 19, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Why PR Needs Financial Literacy (O'Dwyer's - August 16, 2019)
A lesson in PR ethics, courtesy of ‘The Great Hack’ (PR Daily - August 16, 2019)
7 Ways to Protect Your Sanity When Your Clients Are Making You Crazy (PR News - August 15, 2019)
College Grads: How To Land a Job at a Public Relations Agency (BLND Public Relations - August 19, 2019)
Where’s Shakespeare When PR Needs Him (Or Christopher Marlowe) (CommPro - August 18, 2019)
Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR (Glean.info - August 16, 2019)
This month in bad PR pitches (Muck Rack Blog - August 16, 2019)
100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using (March Communications - August 19, 2019)
What the Public Relations Industry Gets Wrong About Artificial Intelligence (Business 2 Community - August 19, 2019)
Story Sharing in 2019 (Behind the Lines - August 16, 2019)
5 ways an organisation can trigger its own crisis (Media First (UK) - August 19, 2019)
Summary Section:
Why PR Needs Financial Literacy
By Ron Hutcheson, Managing Director at Hill+Knowlton Strategies
O'Dwyer's - August 16, 2019
We tend to be word people. But there's no escaping the fact that financial literacy is a core requirement in our line of work, especially when dealing with corporate clients.
A lesson in PR ethics, courtesy of ‘The Great Hack’
By Michael Vannest, Communications and Marketing Coordinator at E. V. Bishoff Company
PR Daily - August 16, 2019
“The Great Hack” raises many ethical red flags that public relations professionals must address. Here are five of the most important.
7 Ways to Protect Your Sanity When Your Clients Are Making You Crazy
By Stan Popovich
PR News - August 15, 2019
Here are seven tips on how to work effectively with such clients without sacrificing your mental health.
College Grads: How To Land a Job at a Public Relations Agency
BLND Public Relations - August 19, 2019
Breaking into the job market can be hard, especially if you are a recent graduate. Follow these steps to land the dream job at a public relations agency.
Where’s Shakespeare When PR Needs Him (Or Christopher Marlowe)
By Arthur Solomon
CommPro - August 18, 2019
In my opinion, the most effective statements by an entity or individual in crisis, which so-called PR experts would probably disagree with, are the ones that admit as soon as the facts are known, that there is a problem that has to be corrected, spoken in every day English.
Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR
By William Comcowich
Glean.info - August 16, 2019
Marketers can now take advantage of new augmented reality tools to promote their brands on Instagram. Imagination may be the only constraint.
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - August 16, 2019
You told us you love our previous This month in bad PR pitches posts so much, we decided to make it a regular series. Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using
By Elizabeth Snell
March Communications - August 19, 2019
The top 100 stock phrases journalists, PR pros and content marketers need to stop using to improve their writing and communications.
What the Public Relations Industry Gets Wrong About Artificial Intelligence
By Michelle Pittman, Chief Strategy Officer for JConnelly
Business 2 Community - August 19, 2019
In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) and fear (er, so long, means of employment). But the truth, as usual, lies somewhere in between.
Story Sharing in 2019
By Ronn Torossian
Behind the Lines - August 16, 2019
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability.
5 ways an organisation can trigger its own crisis
By Adam Fisher
Media First (UK) - August 19, 2019
Crisis media management incidents are often considered to be those which involve significant injuries and death, cyber security attacks, natural disasters and environmental issues. But there are other self-inflicted triggers which can lead to 24 hour news coverage, viral social media coverage and falling share prices. Here are a few examples and how they can be avoided.
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