Daily PR Brief - November 4th, 2016
Good morning. Here are today's top clips -
Omnicom's Karen van Bergen visits, Russia's call for a PR refresh [PODCAST] (PR Week - November 3, 2016)
Ketchum's Julie Schumacher Ciardiello rejoins Porter Novelli as New York MD (PR Week - November 4, 2016)
Freuds CEO Andrew McGuinness departs (PR Week - November 3, 2016)
Eight Skills Recent Grads Must Master To Succeed In An Agency Job (Forbes - November 4, 2016)
Improving Marketing Communication in 2017 (O'Dwyer's - November 3, 2016)
Christian Fashion Retailer Dons DeVries for PR (O'Dwyer's - November 4, 2016)
30 jobs in the PR and marketing world (PR Daily - November 4, 2016)
Tata Renews Rediff/Edelman Mandate Amid PR Battle With Cyrus Mistry (The Holmes Report - November 3, 2016)
Verizon President Ronan Dunne On The Importance Of 'Narrative' [VIDEO] (The Holmes Report - November 3, 2016)
2018 Winter Olympics Hires H+K Strategies For Global PR Support (The Holmes Report - November 4, 2016)
4 Best Practices to Ensure Your Pitches Catch a Journalist’s Eye (PR News - November 3, 2016)
Gould+Partners advises NJFPR in Sale to MMGY Global (Bulldog Reporter - November 4, 2016)
Twitter launches customer service tool for difficult conversations (Influence Magazine - Chartered Institute of Public Relations - November 1, 2016)
TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability (TrendKite - November 3, 2016)
Making the Move from In-House PR to a Top PR Agency (SHIFT Communications - November 4, 2016)
NutsPR Spotlight: Rachel Miller (NutsPR - November 3, 2016)
Tips for Better PR Team Collaboration (March Communications - November 4, 2016)
6 reasons why your media coverage expectations are unreasonable (Axia Public Relations - November 4, 2016)
Summary Section:
Omnicom's Karen van Bergen visits, Russia's call for a PR refresh [PODCAST]
PR Week - November 3, 2016
This week's special guest: Omnicom Public Relations Group CEO Karen van Bergen. She talks about her role's key focus areas and discusses recent holding company earnings reports. Also: Russia's search to hire several Western PR firms, Twitter's decision to kill Vine; and the first PRWeek Health Issue.
Ketchum's Julie Schumacher Ciardiello rejoins Porter Novelli as New York MD
By Diana Bradley
PR Week - November 4, 2016
Schumacher Ciardiello has worked at Porter’s sister agency under Omnicom Group, Ketchum, for the past 10 years. Schumacher Ciardiello has also worked as SVP and food and nutrition practice leader at Marina Maher Communications and SVP and GM at Vorhaus & Company. Schumacher Ciardiello will lead teams across the firm’s practice areas, including consumer, technology, health and wellness, food, and corporate communications.
Freuds CEO Andrew McGuinness departs
By Danny Rogers
PR Week - November 3, 2016
McGuinness is credited with strengthening Freuds' top team and striking new partnerships with Virgin Money, McCain and London & Partners. However, under his leadership Freuds has also lost the flagship Asda account, this summer, PepsiCo’s corporate work and the HomeAway business. It is understood McGuinness will now focus on his own ventures, but will continue to serve as an adviser to Freuds, with a specific focus on acquisitions and nurturing the businesses in which the agency has recently invested.
Eight Skills Recent Grads Must Master To Succeed In An Agency Job
By Forbes Agency Council
Forbes - November 4, 2016
"Agency life is dynamic and changes rapidly. One day an employee might be assigned only a few tasks, while the next day they are overwhelmed because of last-minute client requests. If recent graduates want to be successful and competitive, they need to be flexible with their workload and willing to work on various projects and tasks that may not follow a set process." - Myles Vives, eREACH
Improving Marketing Communication in 2017
By Elizabeth Edwards, Founder and President of Volume Public Relations
O'Dwyer's - November 3, 2016
Respecting the basic laws of human behavior will garner you more results. Enough with the speeds and feeds already. Craft content that engages with the emotions of your audience. Perception is everything. Every word matters. Every single word used in your messages has an impact on how your audience views your brand. By embracing these basic rules, and respecting your audience instead of fighting their natural preferences, you’ll produce outcomes that far exceed traditional tactics.
Christian Fashion Retailer Dons DeVries for PR
O'Dwyer's - November 4, 2016
Altar'd State, based in Knoxville, Tenn., claims 70 retail boutiques in the Midwest, South, Mid-Atlantic and Northeast regions and an outsized focus on charitable causes and community relations. The seven-year-old brand also tapped Ignite Social Media for its social media account. Interpublic-owned DeVries will guide communications in the US for the company. Jessica O’Callaghan, regional managing director for North America at DeVries, said her firm's goal is "to help them share their story to a wider audience and continue to inspire others.”
30 jobs in the PR and marketing world
By Clare Lane
PR Daily - November 4, 2016
Recruitment agency Paladin reports that although young professionals are expanding their roles in marketing agencies, there’s a higher demand for more-experienced pros with a wealth of maturity and practice. From Paladin, here are a few popular positions—and their projected salaries for 2017.
Tata Renews Rediff/Edelman Mandate Amid PR Battle With Cyrus Mistry
By Arun Sudhaman
The Holmes Report - November 3, 2016
Cyrus Mistry's dramatic removal as chairman of Tata Sons last week is not only the biggest business story to emerge from India in recent times. It also shines a spotlight on the public relations moves that underpin an increasingly unseemly war of words between the $100bn Tata empire on one hand, and four-year chairman Mistry on the other. For the Tata group, typically viewed as a model of corporate probity in India, Ratan Tata's (pictured) decision to dispense with his handpicked successor raises some uncomfortable questions for India's most trusted brand. Aiding him in these efforts is Golinopinion, which handles PR for Mistry's family firm, the Shapoorji Pallonji Group, a major shareholder in Tata Sons. On the Tata side, meanwhile, Debasis Ray is overseeing the company's public relations, six weeks after returning to Tata Trusts as head of public affairs and spokesperson. The Holmes Report has also learned that Tata renewed its lucrative mandate with the Rediffusion-Edelman agency alliance last month, shortly before the boardroom coup. Some are already suggesting that reputation will be the biggest casualty of the continued fallout from Mistry's sacking.
Verizon President Ronan Dunne On The Importance Of 'Narrative' [VIDEO]
The Holmes Report - November 3, 2016
Dunne breaks down his PR principles at the PRovoke16 Summit in Miami last week.
2018 Winter Olympics Hires H+K Strategies For Global PR Support
The Holmes Report - November 4, 2016
Hill+Knowlton Strategies has been awarded an 18-month international communications remit for the PyeongChang 2018 Olympic and Paralympic Winter Games (POCOG), following a competitive pitch. H+K having previously handled communications for the Organizing Committees of the Beijing 2008, Vancouver 2010, and London 2012 Olympic Games.
4 Best Practices to Ensure Your Pitches Catch a Journalist’s Eye
By Sophie Maerowitz
PR News - November 3, 2016
Meagan Phelan, executive director of the Science Press Package at the American Association for the Advancement of Science (AAAS), will be speaking on incorporating visual assets into pitches at PR News' Media Relations Conference on Dec. 8 in Washington, D.C. Phelan shares four best practices for incorporating visuals into content targeted at the media. Reporters greatly value B-roll video. Reporters prefer "process" video over "talking head" video. Keep visuals like animations and infographics simple, without too many labels. Be wary of captions that counteract a photograph's ability to break up text for more visual interest. Provide GIFs related to the research (or content).
Gould+Partners advises NJFPR in Sale to MMGY Global
Bulldog Reporter - November 4, 2016
NJFPR, founded by Nancy J. Friedman, will now be able to offer clients PR strategy as part of a fully integrated marketing firm. The NJFPR acquisition doubles the size of MMGY’s PR practice and New York City office. The firm will be rebranded as NJF, an MMGY Global Company. NJFPR is the second acquisition by MMGY since private equity firm Peninsula Capital Partners made a significant investment in MMGY earlier this year.
Twitter launches customer service tool for difficult conversations
By Stephen Waddington
Influence Magazine - Chartered Institute of Public Relations - November 1, 2016
Social media savvy organisations have recognised the potential for reputational damage and moved quickly to respond to customers. Conversations are moved to Direct Message or offline as quickly as possible. A series of multiple options are provided followed by so-called Quick Reply prompts that guide people to enter specific information. Welcome messages in Twitter Direct Messages prompt people to contact organisations directly rather than via the public feed. A series of multiple options are provided followed by so-called Quick Reply prompts that guide people to enter specific information.
TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability
By Adelle Archer
TrendKite - November 3, 2016
By integrating with the industry-best SEO software provider, Moz, TrendKite customers can now identify high SEO potential outlets and measure their impact on their company’s search rankings. SEO Impact is a score (on a 100 point scale) that predicts how well a website ranks on search engines. In Moz, it’s known as Domain Authority.
Making the Move from In-House PR to a Top PR Agency
By Kristin Amico, Account Director, SHIFT Communications
SHIFT Communications - November 4, 2016
Before you make the jump, here are important questions to ask potential employers to be certain it’s the right fit for both you and the agency: How many accounts will I be on? Will I join a specific practice group at the PR agency? Are there professional development opportunities? What are the requirements for securing new business?
NutsPR Spotlight: Rachel Miller
NutsPR - November 3, 2016
''The world of comms enables me to do that, and working in PR invigorates and inspires me. I’ve been a guest speaker at Kingston University’s Post-Graduate and Masters level Internal Communication Management courses in London for about five years, and created and ran a social media strategy course on behalf of the Institute of Internal Communication (IoIC). I’m a Fellow of both the Chartered Institute of Public Relations and IoIC and invest in my career by contributing to books, completing Continuous Professional Development (CPD) to remain an Accredited Practitioner, and learning from my peers. I co-founded The IC Crowd in 2012 to bring professional communicators together, and can see the difference a network like that makes to people. I’m also expanding All Things IC communication consultancy and have lots of ideas up my sleeve."
Tips for Better PR Team Collaboration
By Meredith L. Eaton, Vice President at March Communications
March Communications - November 4, 2016
Engineering team collaboration may sound like the ultimate exercise in creating false harmony. But, a recent PubClub Master’s Institute panel got me thinking about ways to go about it that can prove to be very productive and effective. Beyond establishing clear communication, processes and roles, there are many ways to help teams collaborate better. Check out my three tips for helping engineer collaboration, including (1) working toward the why, (2) understanding your team and yourself, and (3) hiring smart. Asking the right questions in interviews can also help glean how people will respond and interact in team environments. For instance, do they answer questions with “I” or “we?” How do they define their management style? How would they deliver criticism to a teammate? Or, how do they receive criticism?
6 reasons why your media coverage expectations are unreasonable
By Marjorie Comer
Axia Public Relations - November 4, 2016
You’re aiming for the wrong type of media outlet: Getting a small- or medium-sized business featured on a site like MSNBC isn't likely. You should keep perspective about where your company and expertise are the right fit. The size of the campaign doesn’t align with your expectations: Perhaps you opted for a local or regional PR campaign versus a national PR campaign. It is important to note you will not get media coverage every day. You are overestimating the number of media outlets that should be providing coverage. The news topic isn’t relevant. You want media coverage right now: It can take several months from initial pitch and follow-up to story publication. You aren’t hiring a PR firm soon enough: If you have news you want to share or are launching a new product, hire a PR firm early to time media coverage with your launch – instead of waiting until the last minute.
###
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.